1. Knowledge | Innovation | Talent
Witology
Social Organization Technologies
Company Presentation

2. Table of Contents
What is Witology?
How does it work?
Our team
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3. Our technologies –
The next step in evolution of corporate solutions
Technological shift & change of paradigm
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4. We help to solve complex business tasks
that are time-consuming and expensive or
simply unsolvable when addressed with
conventional methods.
Social organization
for intellectual work
at large scale How?
Witology provide to our clients technologies to solve complex
multidisciplinary issues and find innovations and talents via
employing tacit knowledge of many people: personnel, partners
and clients of the company, and external experts.
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5. Core elements
of our technology
3 core elements
Collaborative online
environment for retriving tacit
knowledge ― Witology platform
Facilitatiors responsible for the
efficiency of collaborative work of
crowdsourcers on Witology platform
Witodology – unique
methodology and approach to
collaborative work
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6. Fields of Application
and Types of Issues
Being Solved
Audience / Purpose
Internal purpose Client purpose Partners, Suppliers,
External experts
purpose
Examples of the projects
• Improving labor • Developing product • Business process
productivity; and services portfolio; optimization
• OPEX savings; • Increasing customer • Joint strategy
• Best practices for the satisfaction; development;
function; • Brand management • Identifying areas for
• Employee Motivation & PR; improvement;
& loyalty • New business • Developing innovative
enhancement opportunities solutions
and other issues 6

7. 1. Solution as a Service
Project
2. Software+ as a Service
Access to the platform and
social organization consulting services
3. License
for independent use of Witology platform and
Witodology© to build «social organization»
Acquisition of the license
Solutions 4. Consulting and training
for clients Project
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8. Principles for
Knowledge
Generation
1 Use of explicit knowledge
of a large number of people
2 Identification and use of tacit
knowledge
3 Identification and development of
valuable ideas and knowledgeable
and talented people
Syntellectual*
generation of knowledge
* Syntellect is collective intelligence emerging from
collaboration of individuals communicating via computer
network communication services based on Witology
technologies.
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9. Socio-semantic
Network
Social network of participants
Semantic network of the results of
intellectual activity (ideas, postings,
comments)
Socio-intellectual
Network
Intelligent rating
system
Network-like structure
(ratings are a network)
Knowledge Mutual influence
(participants’ ratings and intellectual
Generation contributions’ ratings)
Environment «Fixation» of network’s key nodes
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10. Table of Contents
What is Witology?
How does it work?
Our team
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11. Brand
Project management
and PR
Challenge Solution Results
All-Russian open crowdsourcing • 19 000 000 showed their interested in participation
To reinforce brand project with leaders of open
awareness of Sberbank innovations and social business • 787 753 unique visitors of websites of the project
as a leading Russian markets:
• 106 520 participants of online and offline initiatives
• Witology
bank of the past 170 • Professionali.ru • 450 experts on Witology platform
years and future • WikiVote!
• FOM • 30 winners
Implementation
4 online platforms and offline surveys all over the country. Preparation of 3 reports for the International Financial Conference
“Sberbank – 170 year”. Witology played the key role in addressing the key challenges this project.
Duration: One month, October – November 2011
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12. Developing
Project the Concept of
Sberbank in 2021
Challenge Solution Results
• Products and services for • 1581 ideas and solutions submitted
private clients
What will Sberbank be • For entrepreneurs • 68 752 assessments given during voting
• For small business
like in 2021? • Interface and services of
• 12 820 comments received
Offline Bank • 15 best ideas selected
• Interface and services of
Online Bank
Implementation After a multi-stage selection, voting and Idea market
Upon results of an open online test 511 experts from over 6 the best suggestions and ideas were included in the
countries were specially selected from the pool of more than 5
“Sberbank-XXI-Future” report and were presented by
000 active community participants. The community work flow
the authors at the international financial conference
was supervised by facilitators.
“Sberbank – 170 years” hold on November 12, 2011.
Duration: October – November 2011
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13. Project Identifying
Areas for Improvement
Challenge Solution Results
Preparing a set of improving To gather and work out improving • 435 ideas on the program concept “Global Education”
proposals on the program concept • 60 valuable comments, 50 best suggestions on profession selection
proposals on the concept with
“Global Education” criterion and 50 on the program transparency guarantee
the help of Witology
• 9 winners 3 nominations
technologies
Upon the project results the best ideas on two key
Implementation
More than 550 participants from all over Russia took part in the directions were figured out: “The criteria for profession
project. The program concept “Global Education” underwent public
evaluation, areas and suggestions for its improvement were selection according to which the abroad education will be
identified.
granted” and “The program transparency guarantee ”.
Duration: 2 weeks, December 2011
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14. Project Increasing
Performance
Challenge Solution Results
Improve the online agent Figure out the solutions on • 529 ideas on improving the current online agent framework
performance in selling car changing the current • Over 2 000 comments given
insurance policies framework together with • 46 solutions selected and worked out for Idea market
online agents with the help of • 7 winning ideas and 11 participant winners
Witology technologies
Implementation Over the course of the project key issues were identified, the
principal problems in the “Online agent” programme were
Over 260 participants from 17 Russian cities took part in the figured out as well as concrete improving proposals. The
project. outcome of the project was a new improved framework aimed
at higher performance of online agents.
Duration: 2 August 2011 – 3 October 2011
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15. Table of Contents
What is Witology?
How does it work?
Our team
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16. Our investors
Our team:
Executive and Co-Founders
Alexander OSLON Alexander, PhD in Engineering, devoted 15 years of his career to developing
Co-founder and implementing data analysis methods and data analysis software tools;
since 1988 he has focused on sociology and in 1992 became one of the
Founders and President of the Public Opinion Fund, Russia‘s largest
independent social research organization
Sergey, PhD in Engineering, has been working in the IT field for more than 30
Sergey KARELOV years. He took part in work on nuclear reactor simulation, run departments
Co-founder, of large computing centers, worked as top manager for Interquadro, IBM,
Chief Technology Officer (CTO) Silicon Graphics (SGI). Since 2001 Sergey has worked as an independent IT
consultant. In 2004 he became Chairman of the Counsel of the League of
Independent IT Experts (LINEX)
Alexander is the founder of the International Union of Internet Professionals,
EZhE, the author of a number of online projects and contests (including
Alexander MALIOUKOV ROTOR). He graduated from Åbo Akademi University, Finland, and has
Chief Executive Officer Master’s degree in Computer Science. Alexander was in charge of the
internet department of Benefon, a Finnish mobile phone manufacturer, for
five years. In 2007 - 2010 Alexander was CEO of Blondinka.Ru, an Internet
Advertising Services that he built from scratch.
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17. Over 40
experienced
professionals
Artem Stepin Andrey Zorin Rostislav
Executive Vice President, Senior Vice President,
Business Development Project Department Yavorsky
Vice President,
Models & Algorithms
Yulia Kopysova Igor Korshunov Alexander Levin
Marketing Director Vice President, Chief Architect,
Software Development and Software Development
Engineering
Evgenia Anton Yan Kivaev
Product Manager
Chernyshova Kondratyuk
Facilitator Business Analyst
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18. www.witology.com © 2012 Witology.
All rights reserved.