Ross Simmonds - WistiaFest 2017 Keynote Speaker

1. How To Take Your Video
Distribution To The Next Level
Ross
Simmonds
@TheCoolestCool #WistiaFest

2. I HAVE A
CONFESSION
TO MAKE
@TheCoolestCool #WistiaFest

3. @TheCoolestCool #WistiaFest

4. @TheCoolestCool #WistiaFest

5. HERE COMES MY
BUTTER HALF…
@TheCoolestCool #WistiaFest

6. THE COCKTAIL
PARTY EFFECT
@TheCoolestCool #WistiaFest

7. THE BRAIN FOCUSES ON PARTICULAR ASPECTS
OF SOUND IN A SEA OF NOISE…

8. THE INTERNET IS THE LOUDEST
COCKTAIL PARTY
EVEEEEERRRRRRRRRRRRR

9. AND IT’S ALL OUR FAULT!
@TheCoolestCool #WistiaFest

10. We’ve BEEN PREACHING:

11. AND THE WORLD HAS LISTENED

12. @TheCoolestCool #WistiaFest

13. GOOGLE IS
MAKING
YOUR LIFE
EVEN
HARDER…

14. WHETHER IT’S BOOKS…

15. YOUR MEMORY… @TheCoolestCool #WistiaFest

16. YOUR SKIN…

17. OR YOUR JOB
LISTINGS…
@TheCoolestCool #Wistiafest

18. OR EVEN YOUR
KOMBUCHA!
What are ya doing Google?!

19. IT’S BECOMING MORE AND
MORE CHALLENGING TO CREATE
VIDEO CONTENT THAT STANDS OUT

20. @TheCoolestCool #WistiaFest

21. @TheCoolestCool #WistiaFest

22. @TheCoolestCool #WistiaFest

23. @TheCoolestCool #WistiaFest

24. @TheCoolestCool #WistiaFest

25. HOW DO I GIVE MY
VIDEOS MORE LIFE?
DISCOVER
NEW CHANNELS
+ DISTRIBUTE
YOUR CONTENT

26. FACEBOOK AUDIENCE INSIGHTS

27. Discover The Interests Of Your Audience

28. Discover The Interests Of Your Audience

29. Fashionable Mothers Groups
Popular Page Likes

30. DISTRIBUTE
RELEVANT
CONTENT

33. Discover Facebook Groups That Are
Relevant To Your Audience
FB Groups, 2016 --- 1 Billion Monthly Users

34. Use Facebook Tags To Find Relevancy

35. Create Your Own Industry
Centric Facebook Group

36. Journalists Are Joining
Facebook Groups For Stories!
@TheCoolestCool #WistiaFest

37. Discover Graveyard Facebook Pages
@TheCoolestCool #WistiaFest

38. Discover Graveyard Facebook Pages
That’s 10 cents a like!

39. STOP SLEEPING ON FACEBOOK…
@TheCoolestCool #WistiaFest

40. Custom Audiences: Email Marketing

41. BEST PRANK OF ALL TIME

43. @TheCoolestCool #WistiaFest

44. Export Your Connections From LinkedIn

45. Facebook Search Is Next On Deck
@TheCoolestCool #WistiaFest

46. Discover Niche
Communities
Hacker News Old School Forums

47. DISTRIBUTE YOUR CONTENT
IN THESE COMMUNITIES!
Via @RandFish,
MozCon 2016

48. Discover Communities On StackExchange
100M Monthly Visitors

49. DISTRIBUTE YOUR CONTENT WHERE YOUR
AUDIENCE IS SPENDING TIME

50. Discover Questions +
Distribute Answers
ADD YOUR VIDEO HERE!!

52. @TheCoolestCool #WistiaFest

53. Distribute Content
With Quora
Advertising

54. Distribute Your Content On Reddit
@TheCoolestCool #WistiaFest

55. Discover What Content Audiences
Want By Sorting By “Top” Posts

56. Discover What Content Audiences
Want By Sorting By “Top” Posts

57. Distribute Content With
Subreddit Focused Advertising

58. DISCOVER
GREAT
COMMUNITIES
@TheCoolestCool #WistiaFest

59. Discover Relevant Slack Channels: slacklist.info

60. USE SLACK TO
BUILD REAL
RELATIONSHIPS
& CO-DISTRIBUTE

61. Google Alerts
For Slack
Channels
@TheCoolestCool #WistiaFest

62. Medium Is The New Guest Blogging
Mind Shift: It’s Not About SEO, It’s About Reach

63. Discover Medium Publications
You Can Also Contribute To
Best Publications:
toppub.xyz

64. WHAT’S RIGHT FOR ME…

65. @TheCoolestCool #WistiaFest

66. Distribute Video
Content Worth
Distributing
@TheCoolestCool #WistiaFest

67. THE COMPETITION IS EXPONENTIAL…

68. START LAYING
THE BRICKS
YOU’LL NEED
TOMORROW
TODAY
@TheCoolestCool #WistiaFest

69. Education is the passport to the future,
for tomorrow belongs to those who
prepare for it today.
- Malcolm X
@TheCoolestCool #WistiaFest

70. STAY IN TOUCH:
RossSimmonds.com
YOU BUTTER
BELIEVE IT…
@TheCoolestCool #WistiaFest