Visitors who watch videos on websites are more likely to buy products than those who do not watch videos. When the company Drip introduced free trial videos, they initially lost 40% of viewers by the 2 minute mark and the videos were too long at over 4 minutes. After cutting unnecessary parts and making the videos shorter through testing, their refreshed on-brand videos performed equally well and led to video viewers being twice as likely to convert to customers at a 5% rate.
22. Results
• People that watch video on Drip’s website
are twice as likely to convert.
• Video viewers convert at a whopping 5%.
• Our next test: thumbnails.
Drip and Leadpages fan? Award winning video appearances in Getting Started,
Consulting and Coaching, Welcome, and How to Make a Gif
Drip is an email marketing automation platform built to turn contacts into customers
It’s built to help you send the right emails at the right time
2016 Drip was acquired by Leadpages
Now we are all together focusing on conversion in Minneapolis MN
- when people think of MN they think of this
- or this
- this time of year it’s like this
Since Leadpages began, video has been an important part of growth
We found that
So we looked
We identified 3 key pages that were responsible for the most revenue
Starting with
We used engagement analytics to make sure each viewers were getting our message, for us 70% was the target
- Just like Leadpages, we started with the homepage
We made a character Larry Linear - like Mac vs. PC
had him banter with the CEO of Drip
- new video not released yet
- another page we looked at was our workflows page
- workflows are our biggest feature
we had a video already but it was off brand, intense, old
music reminds me of the show Survivor
- we just lightened it up and gave it our brand vibe
both videos performed the same
this was okay because we just wanted to create a consistent experience
finally we looked at the Drip pricing page
- We knew our pricing page converted better with video.
- We got a lot of pre-sales questions about our pricing.
- so we made this video, showing off our team and some fun color backdrops
with this information along with good retention we know getting more views is our next step
so we’ll begin testing thumbnails and placement of videos on the pages
show special offer by texting
Drip is free under 100 contacts