Marketing relaunch-of-nestle-lemo-and-malta-drink

Getting to Know Nestlé Submitted to Miss Maryam Wazirzada Submitted by Mansoor Ahmad Majid Ahmad M Tahir Sheikh M Ajmal Misar Mian M Asad

[object Object],Global Organization

[object Object],[object Object],Corporate Mission

Milkpack Pure Life Nido Coffee Cerelac Everyday Cream Yogurt Product Lline Ghee Juice

[object Object],[object Object],[object Object],Introduction of Lemo and Malta

[object Object],[object Object],[object Object],Orientation Strategies

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Research & Method

Segmentation ,[object Object],[object Object],[object Object]

Target Market ,[object Object]

Product Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Position of Limo / Malta Nestle ’ Malta & Lemo 25gm Tang 25gm Lemopani 25gm Mixer 25gm High Quality Low Quality High Price Low Price

Pricing Strategy ,[object Object]

[object Object],Distribution Strategies Wholesalers Distributors Company Retailers Consumers

Promotional Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Why Fail ??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Why Faill Cont….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Mission ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Short Term Objectives

Long Term Objectives ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Recent Market Trends

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Target Market

Position of Orange & Lemonade Nestle ’ Orange & Lemonade 25gm & 200gm Tang 25gm Lemopani 25gm Mixer 25gm High Quality Low Quality High Price Low Price

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 Ps

Orange & Lemonade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],N e w

Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People ,[object Object],[object Object]

Physical Environment ,[object Object],[object Object],[object Object]

Process ,[object Object],[object Object]

[object Object],[object Object],Conclusion

Marketing relaunch-of-nestle-lemo-and-malta-drink

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