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THE BIG THING

            Teenagers 50 sms per day
            6 billion mobile phones
            53% suffers from phobia of losing a mobile phone
            330 billion dollar is used by the youth on their mobile phones
            - 8 times more than what they spend on music
            10% of youth are texting while they have sex
            1/3 of the young women check their facebook status before
            they go out of bed
            20% of time spent with an Ipad is in bed
            22.30 BBC Iplay peak viewing hour
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
MEDEA




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
A Research Centre for Digital Media
   An Eco System for growth & innovation



                               Collaborative
                                    The City of Malmö
                                                                                       Mobile Heights – ICT Cluster
          Media Evolution – Media Cluster
                                                                                 Some of Europes Largest ICT companies

                                Design Led
              Over 340 Digital Media Companies

                                   The Region of Skåne
                                                                           IKS collaboration            Fp7 Research


      Film & TV Production
                                 Research
                Triple Helix Coopertion
                                                                           Digital Media – regional strategy

                                                                     Innovation Strategies

                                                                                           Incubators
                             A broad international network

                                                                        IKS University Collaboration
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
Research for Digital Media and:



                    Sustainability
                    Internet of Things
                    Culture



medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
SUSTAINABILITY




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
CULTURE PRODUCTION




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
I am - digitization of literature &
                   new narrative forms




                                                    http://iampoem.net/



medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
INTERNET OF THINGS

    50 billion devices connected to the Internet 2020 (Cisco &
    Ericsson)
    objects in our environment will be able to:
        recognize events and changes in their surroundings
        collect and share information
        make decisions and act autonomously
    “The Internet of Things has the potential to change the
    world, just as the Internet did. Maybe even more so.”
                                                  Kevin Ashton
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
ARDUINO

    •     A (the) prototyping platform for Internet of Things applications
    •     Hardware – Open source board
    •     Software – GPL IDE, LGPL libraries
    •     Documentation - Creative Commons
    •     Easy to program




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
Rapid prototyping and validation of research ideas
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
Mobile services for energy efficiency
  in existing buildings

    • Idea: Ecosystem of services for mobile devices
       – Basic generic services, e.g., read status, control
       – Advanced services, e.g., predictions, suggestions,
         various levels of automation
       – Open general API
    • Deliverables
       – Open platform for energy efficiency services
       – Services implemented and evaluated at two test sites:
           • Apartment building (tenants)
           • School (caretakers)
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
CONNECTIVITY LAB




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
INDUSTRIAL PARTNERS




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
THE NEXT BIG THING




                                                        ?
medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
OPEN DATA

                   EU uppskattar att det samlade direkta och indirekta
                   ekonomiska värdet av vidareutnyttjandet av Public
                   Sector Data inom EU:s 27 medlemsländer uppgår till
                   140 miljarder euro per år.

                   Sveriges andel kan uppskattas till ungefär 10 miljarder
                   kronor per år baserat på landets andel av EU:s BNP.




medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
LETs BE CREATIVE!



                                                                                 Thanks


medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo

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Presentation medea 2013

  • 1. THE BIG THING Teenagers 50 sms per day 6 billion mobile phones 53% suffers from phobia of losing a mobile phone 330 billion dollar is used by the youth on their mobile phones - 8 times more than what they spend on music 10% of youth are texting while they have sex 1/3 of the young women check their facebook status before they go out of bed 20% of time spent with an Ipad is in bed 22.30 BBC Iplay peak viewing hour medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 2. MEDEA medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 3. A Research Centre for Digital Media An Eco System for growth & innovation Collaborative The City of Malmö Mobile Heights – ICT Cluster Media Evolution – Media Cluster Some of Europes Largest ICT companies Design Led Over 340 Digital Media Companies The Region of Skåne IKS collaboration Fp7 Research Film & TV Production Research Triple Helix Coopertion Digital Media – regional strategy Innovation Strategies Incubators A broad international network IKS University Collaboration medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 4. Research for Digital Media and: Sustainability Internet of Things Culture medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 5. SUSTAINABILITY medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 6. CULTURE PRODUCTION medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 7. I am - digitization of literature & new narrative forms http://iampoem.net/ medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 8. INTERNET OF THINGS 50 billion devices connected to the Internet 2020 (Cisco & Ericsson) objects in our environment will be able to:  recognize events and changes in their surroundings  collect and share information  make decisions and act autonomously “The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so.” Kevin Ashton medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 9. ARDUINO • A (the) prototyping platform for Internet of Things applications • Hardware – Open source board • Software – GPL IDE, LGPL libraries • Documentation - Creative Commons • Easy to program medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 10. Rapid prototyping and validation of research ideas medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 11. medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 12. Mobile services for energy efficiency in existing buildings • Idea: Ecosystem of services for mobile devices – Basic generic services, e.g., read status, control – Advanced services, e.g., predictions, suggestions, various levels of automation – Open general API • Deliverables – Open platform for energy efficiency services – Services implemented and evaluated at two test sites: • Apartment building (tenants) • School (caretakers) medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 13. medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 14. CONNECTIVITY LAB medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 15. INDUSTRIAL PARTNERS medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 16. THE NEXT BIG THING ? medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 17. OPEN DATA EU uppskattar att det samlade direkta och indirekta ekonomiska värdet av vidareutnyttjandet av Public Sector Data inom EU:s 27 medlemsländer uppgår till 140 miljarder euro per år. Sveriges andel kan uppskattas till ungefär 10 miljarder kronor per år baserat på landets andel av EU:s BNP. medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo
  • 18. LETs BE CREATIVE! Thanks medea@mah.se | medea.mah.se | twitter.com/medeamalmo | facebook.com/medeamalmo

Notas do Editor

  1. Tools for Citizen engagement, social inclusion, empowerment. Parapolis - how citizen participation regarding urban development can be enhanced with new media. It elaborates how ideas from citizens concerning their local neighborhoods can be collected and later transformed into visual representations. Medearesearchers also explores how new media services in combination with social innovation can enhance groups of citizens everyday activities, making them into a resource for the public sphere and surrounding community (and in the long run possibly establishing and increasing business opportunities for them as a commercial cooperative).
  2. This lab focuses on new ways to produce, promote, distribute and finance cultural productions as well as on ways to engage audiences in participating in professional creative processes. A particular emphasis is put on questions related to how place and time-specific media can enhance both events and more persistent media objects such as books, music albums, art works etc.
  3. An online twitter poem by Pär Thörn – and Interaction design master students. They explored digital flows and wrote software and code that made queries for sentences starting with “I am”.
  4. Most research on IoT concerns the technological infrastructure. Thus, the human users are to a large extent excluded. However, most products and services based on IoTwill include human users in the loop, in some way or other. Moreover, it is what the users need and want that decides what products and services become successful. Thus, IoT is not (only) about the infrastructure, it is even more about the applications, and the applications are about people.We argue that in order to develop successful products and services that are meaningful and useful, the perspective of the users must be integrated in the studies of IoT.
  5. Connectivity Lab is an experimental prototype arena where skills, tech and researchers & students meet with entrepreneurs and companies to help create new and better services, experiences and products in the field of digital media and connected devices. The lab uses virtual/physical prototyping as a method to test and develop new formats, services and products, thereby creating a more efficient and productive collaboration between research resources and the professional and creative industries, start-ups, experts, companies and organizations.
  6. Funding: about 5M USD each from KK-foundation, MAH and the companies during 7 yearsSome are big, some are small, some are local, some are global