How to Get Started in Social Media for Art League City
Fl Sales Call 01 27 2009
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3. Steady Eddie. Soft-spoken, Eddie is a “nice” fellow who seems more focused on his team and coworkers than on his personal results. He is very quiet compared to some of your other prospects and can be difficult to read. But most frustrating is his reluctance to make a buying decision. Eddie’s mantra seems to be “I’m still thinking about but thanks for following up.” Structure and security is important to these people and it is difficult for Eddie to make changes. He often contemplates how the decision will affect other people within the organization. That means you need to slow down the sales process, demonstrate how your solution will benefit the team, and remove as much risk from the decision-making process as possible. Soften your voice and make sure your sales presentation flows in a logical manner. Use words like “fair” “logical” and “your team” in your presentation.
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5. “ My key tip for salespeople is this: Don’t ever let the customer walk. You have to make sure that if you don’t have what the customer wants, you get it, and make sure you have it in a timely manner. They have so many places to shop. Also, turnovers are so important. If you’re not getting anywhere with the customer, turn them over to another associate; they may have a better idea. Nobody should walk out of your store without at least two people talking to them “ It’s not about what you say, but what you hear. You’ve got to be able to listen to the customer. Salespeople have gotten so used to the idea that 'This is what I have, and the more I tell you about it, the more you will buy.’ This strategy no longer works, especially in this difficult economy. Customers will only buy what they want, not what you want to sell. Your job is to find out what they want and make your product 'fit’ their needs. This means that salespeople have to ask the right questions.”
6. “ Salespeople need to break down the stranger barrier and get to know their customers. You need to have a conversation with your customers, not an interrogation. Get to know them a little; find out what’s really important to them. Open a dialogue. This is the key to earning their trust and confidence in buying a diamond from you.”