Social Media Marketing Strategy Course for Nonprofit Developers

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Thanks to West Suburban Philanthropic Network for asking me, Barbara Rozgonyi, to present "The Nonprofit Development Professional's Guide to Creating a Social Media Plan." If you're looking for a presentation, workshop, course, or learning retreat for your group, you may reach Barbara Rozgonyi via CoryWest Media at 630.207.7530 or http://wiredprworks.com/speaker/. Here's the program description: Social media as a development tool is one of the hottest topics around. It has proven immensely successful for some nonprofits. How do you harness its potential for your nonprofit while avoiding the pitfalls? Learn from an expert how to develop an effective social media plan that will build your nonprofit's online community, attract new donors, and increase giving. Source: WSPN Presentation Guide Where are we now? Where are we going? 3D marketing + WIRED PR systems Interactive presentation/community conversation • Mobile Marketing Mini overview • Facebook - what's new and what's working now • Twitter - how to make the most of twitter • Google Plus - what it is and how it works • YouTube - ideas on how to produce webisodes • LinkedIn - why this is a must be there network • Instagram - what a 15 second video can do for you • Blogging – how to get started, how to get to the next level Social Media Marketing Plan Development Hot Seats Wrap up and Q and A About Your Speaker Barbara Rozgonyi leads CoryWest Media, a strategic consultancy that attracts attention, builds brands and connects communities. Founded in 1990 and named after Barbara’s mother and grandmother, CoryWest’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, and customized LinkedIn and social media training programs. A speaker, consultant, and an influential brand ambassador, Barbara loves to share her passions for people, technology and communication with every group she meets. As a founder of Social Media Club Chicago, Barbara is a globally recognized digital leader. In 2013, Nokia selected Barbara as one of two US reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. In January, Crain’s featured CoryWest Media as one of several businesses in the 2014 Small Biz Big Trends focus. Barbara’s blog, http://wiredPRworks.com is a top 50 marketing and PR blog. She enjoys serving on Meeting Professionals International Chicago Area Chapter’s MarComm committee and loves to talk about technology and events.

Governo e ONGs Negócios Educação

The Development
Professional’s
Guide to
Creating a
Social Media Plan
WSPN April Meeting
Presented by:
Barbara Rozgonyi
CoryWest Media
@wiredPRworks
#SMPlanWSPN
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Thank You for Your Interest!
CoryWest Media creates business for business and
motivates action for nonprofits.
Services include:
• 360 marketing audits that maximize marketing dollars
• Accelerated marketing plans that get results ASAP
• Creative consulting that gets you noticed
• Customized social media marketing training to keep your
staff equipped to manage IRT in real time
communications that align with your near and long-term
goals
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

#SMWReporter
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

AUDIT
Investments
Actions
Responses
Results
Competition
Donor Moves
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Agenda
Where are we now? Where are we going?
Plan Structure
Social Media Channels
Q & A
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

1. We are proud. We like to show off our affiliations
with favorite causes to family, friends and colleagues.
2. We want to influence others. We want to recruit
others to our cause - and make a bigger difference.
3. We want to look smart and nice. By posting
about our causes, we can seem knowledgeable and
charitable about issues that matter.
Source: http://waggeneredstrom.com/what-we-do/social-
innovation/report-digital-persuasion/
Why People Share Causes
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Social Media is Your Place
Social media is the leading way the study subjects report
finding out about causes - and in some cases, that
information spurs further action like donating or
volunteering. Above all, it sparks conversation about
issues - and that's good news for causes seeking greater
visibility. Katya Andresen on LinkedIn
http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people-
promote-their-causes-online
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Source: http://mrbenchmarks.com/
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Source:GlobalWebIndex
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Source:webdamsolutions.com
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved

L DIGITAL
DIGITAL
IMAGE
SERCH
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved

DIRECT
VISIBILITY
SOCIAL
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved

DYNAMIC
RESULTS
STORY
Barbara Rozgonyi wiredPRworks.com Copyright 2014 All Rights
Reserved

Mobile
SoLoMo
Responsive
Apps
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Facebook
Community
Ads
Images
Events
Likes
Call to Action
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Google
Local Listing
Google Plus
Communities
SEO
Images
Hangouts
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Instagram
Images Video
Multiple Hashtags
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Twitter
News
Lists
Trends
Data
Global
Local
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Copyright 2014 Barbara Rozgonyi | wiredPRworks.com
YouTube

THANK YOU!
http://about.me/ba
rbara.rozgonyi
630.207.7530
Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

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Social Media Marketing Strategy Course for Nonprofit Developers

1. The Development Professional’s Guide to Creating a Social Media Plan WSPN April Meeting Presented by: Barbara Rozgonyi CoryWest Media @wiredPRworks #SMPlanWSPN Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

2. Thank You for Your Interest! CoryWest Media creates business for business and motivates action for nonprofits. Services include: • 360 marketing audits that maximize marketing dollars • Accelerated marketing plans that get results ASAP • Creative consulting that gets you noticed • Customized social media marketing training to keep your staff equipped to manage IRT in real time communications that align with your near and long-term goals Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

3. About The Speaker • Barbara Rozgonyi leads CoryWest Media, a strategic consultancy that attracts attention, builds brands and connects communities. Founded in 1990 and named after Barbara’s mother and grandmother, CoryWest’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, and customized LinkedIn and social media training programs. A speaker, consultant, and an influential brand ambassador, Barbara loves to share her passions for people, technology and communication with every group she meets. As a founder of Social Media Club Chicago, Barbara is a globally recognized digital leader. In 2013, Nokia selected Barbara as one of two US reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. In January, Crain’s featured CoryWest Media as one of several businesses in the 2014 Small Biz Big Trends focus. Barbara’s blog, http://wiredPRworks.com is a top 50 marketing and PR blog. She enjoys serving on Meeting Professionals International Chicago Area Chapter’s MarComm committee and loves to talk about technology and events. Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

8. 1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues. 2. We want to influence others. We want to recruit others to our cause - and make a bigger difference. 3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter. Source: http://waggeneredstrom.com/what-we-do/social- innovation/report-digital-persuasion/ Why People Share Causes Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

9. Social Media is Your Place Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and that's good news for causes seeking greater visibility. Katya Andresen on LinkedIn http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people- promote-their-causes-online Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

52. Pinterest Users generate 70% of brand engagement on Pinterest, not brands. (Digitas) 81% of U.S. online consumers trust information and advice from Pinterest. (BlogHer) Copyright 2014 Barbara Rozgonyi | wiredPRworks.com

Social Media Marketing Strategy Course for Nonprofit Developers

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Social Media Marketing Strategy Course for Nonprofit Developers