Brandwatch is a social media intelligence platform that launched in 2007. It crawls over 80 million websites and 25 languages to analyze social media conversations. Brandwatch developed geotagged maps to visualize location data from these conversations. The maps allow users to see discussions clustered by location on a global or street level. Customers requested geotagged maps to understand issues around specific branches or delivery areas, see regional buzz, and track how campaigns spread geographically. The maps can be filtered by sentiment, author, influence, category, and time. Brandwatch will continue enhancing the maps with features like animated replays, location queries, area demographics, and custom designs.

1. Putting You On The Map /Tracking geotagged
location data in Brandwatch Analytics
Nick Taylor nickt@brandwatch.com | Tel: +44 (0)1273 234 290

2. Brandwatch /What we do
Crawling
the web
1
Analysis
2
Action
3
• Queries
• 22 Boolean
Operators
• 80m+ sites
crawled
• 25 languages
• Sentiment
analysis
• Categories,
Filters and
Rules
• Influence and
Audiences
• Alerts and
Signals
• Reports
• Engagement
and Partners
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• Brandwatch is a social intelligence platform launched in 2007
• Founded in Brighton /Now with offices in London, Germany and the US
• Over 1000 /Brands and organizations use Brandwatch today

3. Customer Requests /Why build a geotagged map?
Our customers wanted to see their data in context
• Bank wanted to see mentions around a specific branch – to provide offers, highlight
broken ATMs
• Retailer wanted to see where they have delivery problems, understand why they
have a bad reputation in the South West
• A travel company wanted to see a heat map of people talking about them
• Analyst wanted to see regional buzz to inform decision makers in that business
• Retailer wanted to see how responses to a campaign spread across
city/country/world
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4. Geotagged Maps /Visualizing global mentions
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5. Geotagged Maps /Cluster view
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6. Geotagged Maps /Sentiment view
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7. Zoom /Street or building level accuracy
• Ability to zoom and see how mentions are distributed within a neighborhood or
building
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8. Zoom /Street or building level accuracy
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9. Geotagged Maps /Visualizing global mentions
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10. Customer Requests /Why build a geotagged map?
Filtering the data lets you detect trends, opportunities and risks more easily by
adding context.
• Sentiment
• Author
• Impact/Influence
• Categories
• Time
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11. Zoom /Street or building level accuracy
• Tracking mentions of the Holborn Fire on 1st April 2015
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12. Zoom /Street or building level accuracy
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• Tracking the Hashtag #BBCQT
during the three leaders’
appearances
• David Cameron – Blue
• Ed Miliband – Red
• Nick Clegg – Yellow
• The periods during which each
party leader is on stage are
clear from the burst of
conversations about them

13. New Features /What’s coming next?
We’ve already had feedback from people using the maps and have come up
with some ideas of our own.
• Animated replays
• Location Query
• Area Topics / Demographics
• Categories and Tags
• Custom Map Designs
• Personalized Pins
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14. The Future /What will it be used for?
We look forward to seeing how our customers and partners use the technology
in new and innovative ways .
• Advertising
• Venues, Stores, Travellers
• Market Research
• Analyzing Regions, Surveying Specific Audiences
• Campaigns
• Measurement, Engagement, Competitions
• Journalism
• Sourcing/Confirming Witnesses, Detecting Scoops
• Customer Service / Reputation Management
• Alerting Local Staff, Detecting Local Issues
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15. Thanks for
Listening!
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