The event space has undergone a seismic shift in recent years and I wanted to share with you a report we've written about some of the new "disruptive" technologies out there that will help differentiate your event and drive more engagement. In this report you will learn: *How to increase app adoption and deliver your event App at lightning speeds during events..and without the need for an internet connection. *How two Aussie start ups are helping amplify the buzz around your event with social media aggregation. *How Beacon technology is being utilised to deliver targeted content to event participants. *About two innovative companies making game changing apps tailored for events. *How smarter WiFi is making events more measurable and engaging. *How interactive wireless charging solutions can increase dwell time and participation rates at your event. I look forward to your comments. Thanks, matt.hall@wiredsky.com.au

1. TOP 5 NEW TECH
INNOVATIONS
TO AMPLIFY YOUR
EVENT IN 2015

2. Mobile event apps are becoming more
and more sophisticated, driving
engagement, personalised services and
analytics that help improve event
performance. Here are two innovative
companies taking mobile event apps to
new heights.
DoubleDutch: doubledutch.me
DoubleDutch provides a complete end-to-
end solution that allows you to schedule
push notifications to reach all or a select
group of attendees at strategic times.
Along with a whole host of other features,
DoubleDutch has an analytics platform
that can identify which sessions,
speakers, and exhibitors are buzzing—and
which ones need extra attention—before
it’s too late.
CrowdMics: crowdmics.com
Crowd Mics uses the audience’s phones
as wireless mics. No more “can we get a
mic over here?” Features like text
commenting and live polling gives the
presenter a quick pulse of the crowd.
MOBILE APPS
THE EVENT HAS
GONE TRULY
MOBILE
02
01

3. Much has been written about ‘beacons’
(also known as iBeacon or BLE) since
Apple quietly announced iBeacon in
June, 2013. Journalists have been quick
to label the technology as “game-
changing” but what benefit do beacons
bring to your event?
Beacon technology works off ‘proximity.’
which is profoundly different to ‘location’.
Location services know that you are in a
general location, let’s say the Sydney
Showgrounds, as an example. But,
beacons know exactly where you are in
relation to every other location inside the
Showgrounds, and can deliver relevant
information or content about the specific
stand or product in front of you. It knows
this detail down to a few centimetres.
Companies like TurnoutNow are using
beacons to deliver qualified leads and
real-time, actionable insights allowing
organisers to provide an attendee
experience like never before.
IBEACON
DELIVER
TOMORROWS
EXPERIENCE
TODAY
03
02

4. When so much of your event
experience is centred around an event
app, ‘Low Battery’ can be a problem for
event organisers and attendees.
A growing number of events are now
employing a lounge area where people
and smartphones, can go to relax and
recharge. In this situation, the Powermat
Ring is the ideal solution. How does it
work? Simply plug your Ring into your
smartphone and place on a Powermat
Spot to start charging.
Powermat charges your devices just as
fast as a cord while being conveniently
within reach (no more crawling around
looking for outlets).
The Powermat Ring comes in multiple
colours and fits all Android and iPhone
mobile devices.
Note: Wired Sky is an authorised partner
for Powermat in Australia, New Zealand &
Singapore.
WIRELESS
CHARGING
POWERMAT
04
03

5. Event attendees expect technology to
deliver what they need, when they need
it. In this age of ‘always on’
connectivity, a premium wi-fi service is
of paramount importance. Especially
for indoor events where carrier services
are often non-existent.
Wired Sky developed a wi-fi service that
delivers much more than just internet
connectivity. Sprockit Wi-fi allows
attendees to login to the wi-fi network with
their social media profiles, allowing a
faster, frictionless experience. This also
allows the event organiser to identify
repeat visitors to the network, across
multiple sites and locations.
Sprockit uses location-based services to
track devices as they move through the
wi-fi coverage area, Sprockit then overlays
this data on a two-dimensional map,
allowing event organisers to measure
dwell times and footfall activity. Unlike,
beacon technology, this can be achieved
without an app.
SPROCKIT
WI-FI PREMIUM
WI-FI SOLUTION
FOR EVENTS
05
04

6. Encouraging your attendees to engage
with and actively promote your event,
via social media, can have huge
benefits for your event and brand. Here
are two Australian companies leading
the charge.
Stackla: Stackla.com
Stackla is a social content marketing
platform that curates user-generated
content and displays that content on large
screens at your event. These beautiful
displays often become a rallying point for
your attendees as they watch live social
feeds, from other attendees, update in real
time.
Local Measure: getlocalmeasure.com
Local Measure allows you to filter through
large amounts of content to identify and
engage with influential attendees. It helps
to keep informed of incidents at your
venue in real time. Spot guests celebrating
special, deals or connections and reward
them to build brand advocates.
SOCIAL MEDIA
LET YOUR
ATTENDEES
AMPLIFY YOUR
STORY
06
05

7. When you invest in an app you naturally
want to ensure as many of your
attendees as possible are using the
app. Getting people to download the
app can be a problem. No matter how
thorough your marketing efforts, people
will still turn up without the app on their
phones.
Sprockit AppStation is a Wi-Fi device that
encourages attendees to download the
app when they enter your event.
AppStation embeds the app within the wi-
fi device and transmits the app to your
attendees smartphone. The device
provides high speed downloading with no
data charge to your customer – even in
areas with poor network coverage.
AppStation can be encapsulated into POS
signage or displays, and serves as your
last line of defence against low app
adoption.
BONUS:
APP STATION
INCREASE APP
ADOPTION AT
YOUR EVENT
07
06

8. Your partner in wi-fi & network
solutions for events
08
+61 2 9119 3188
matt.hall@wiredsky.com.au
Thank you for your time. I hope
you found some value in this
document. Please reach out if
there’s anything I, or the team,
can help you with.
Matt Hall -
Managing Director, Wired Sky