How To Sell and Distribute Travel in Central & Eastern Europe. http://events.eyefortravel.com/tdcee/?t=slideshare

1. Meet, network and do business with the leading travel
professionals from Central & Eastern Europe
save €100
Early bird exp
ires on
travel Distribution 15th October
2008
Central & Eastern Europe 2008
19-20 November, Angelo Hotel, Prague
How to sell and Distribute travel
in Central & Eastern Europe
Central-Eastern Europe’s annual meeting place for the
leaders in travel marketing, pricing and distribution
Attend this conference to: Just imagine what you could learn
• Understand the Changing Relationship Between from these industry leaders!
Suppliers, Intermediaries and 3rd Party Sites in
Central Eastern Europe region
• Learn how to distribute your travel products across
distinctive CEE markets and understand the needs of
CEE Travel Consumers
• Hear about online vs offline share - What factors will
define the future of travel distribution landscape?
• Find out how fast are hotel online bookings growing
in CEE region and what are the main opportunities and
challenges
• Hear which channels are worth investing in and what
travel products have the best prospects in this
fragmented market
• Learn about latest marketing & distribution
strategies for hotels and airlines
sPoNsoRED BY:
MEDIA PARTNERs
spółka akcyjna
Give this brochure to a colleague who might be
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2. great conference, many interesting presentations”
Mateja Susnik, Kompas
4 Reasons Why You Shouldn’t Miss This Event:
1.
Topics Relevant to Your The number of online bookings is
Business constantly growing, as the online
market currently makes up just 12% of
This event is designed to allow you the total travel market in CEE countries
to understand the overall distribution you cannot ignore vast potential of
structure in Central & Eastern Europe. your offline market. Do you know which
Over the course of two information- offline marketing techniques work best
packed days, you will experience for you? During this conference you will
a wide range of thought provoking hear the professional tips that will help
sessions designed to stimulate and you to target offline markets in CEE
inform.
4.
and ensure that the online strategies
Ample Networking
The conference will begin with expert are complementing your offline
keynotes on how travel distribution campaigns.
Opportunities
We will run an online contact centre
2.
has evolved in Central Eastern Europe.
High Quality Speakers: to enable you to organize meetings in
We will have a closer look at changing
relationship between suppliers, Regarding all CEE markets as one advance and touch base with those
intermediaries and 3rd party sites and region is a common mistake as each crucial contacts. It will be up and
try to understand what purchasing market has its own set of distinct running before the event so you can
trends tell us about the future of travel characteristics that makes it unique make initial contact and after the event
distribution in CEE region. This session from the rest. That’s why we have to catch up with people you missed.
will also help you how to identify the invited speakers from across the region By limiting the number of e-mails we’ll
right distribution partners for your who will give you insight into this highly ensure you only hear from potential
travel product. fragmented market. partners and avoid spam.
The global trend in online travel is Our conference brings together more
hitting Central & Eastern Europe in a than 20 speakers from: Bulgaria,
big way. The internet is re-defining the Croatia, Czech Republic, France,
way customers research and book Germany, Hungary, Lithuania, Poland,
travel, and creating a whole host of Romania, Slovakia and the UK.
critical business issues, challenges and
hurdles to overcome. In comparision
to Western Europe, internet and
broadband penetration in Central &
Eastern Europe is still very low, posing
a structural barrier to immediate growth
in online bookings, however, both the
travel and e-commerce markets are
set to grow tremendously over the next
few years. Looking at Euros spent per
3.
online travel buyer, Eastern Europeans
buyers spent an average of €1,260 in Interactive Participation You will end your information packed
2007, second only to the UK! The main The comprehensive agenda includes first day at our networking cocktail
questions that need to be answered all the current top priority issues, as party. We know that you want to
are: how will the growth of online well as providing the latest information meet your fellow attendees in a
travel affect the future of the market and guidance from those companies social environment- which is why our
in CEE region, what challenges does who are already successfully tackling networking receptions are always
e-commerce represent and how does them. You will hear stimulating, such a great success! Being held
CEE online market differ from other thought-provoking presentations and in the exhibition hall, this informal
regions. you will have the chance to get all your environment is the perfect opportunity
questions answered. Each speaker for you to see the products on offer,
will address the issues on the agenda meet your fellow delegates and discuss
and illustrate them with real-life case the issues that have been raised.
studies. Finally the moderator will
generate a panel debate or field your Book now to secure
questions directly to the speaker, as
your place today!
this conference is specifically designed
to encourage your active participation.
Register online Now at www.eyefortravel.com/tdcee

3. Day 1: wednesday 19 Novemember, 9:00-18:00
9:00-10:30 session 1: Presentations and Panel Discussion 14:00-15:30 session 3: Presentations and Panel Discussion
How Has Travel Distribution Evolved in sector spotlight: Airline Distribution and
Central Eastern Europe ? Understand the Marketing strategies
Changing Relationship Between suppliers, • Air currently accounts for 61% of online travel bookings in CEE
making it the key driver in this market. Is this trend likely to
Intermediaries and 3rd Party sites continue or will other supplier segments start to gain ground over
• What do purchasing trends tell us about the future of travel the next 12 months?
distribution in CEE region? Which distribution model will dominate? • How are the traditional airlines developing their online strategies?
• Evaluate how the costs of going direct compare with the costs of What percentage of their bookings are now made online and how
selling through intermediaries. is this predicted to change in the future?
• Who are the major players in this market and how to identify the • How are LCCs selling to CEE customer?
right distribution partners for your travel product? • How to effectively compete with the low cost carriers without
• As suppliers are working on increasing direct business from diminishing your brand or ROI?
consumers, on what basis should they continue to work with 3rd • How can airlines increase direct sales and still ensure a profitable
party sites? working partnership with intermediaries?
• What are hotels’ and airlines’ strategies when it comes to • With a growing online audience, what are the opportunities for
increasing direct sales? And how are 3rd parties reacting? airline websites to sell ancillary products to their direct customers?
• How will the growth of online travel affect the future of the market? • Discover how purchasing behaviour differs across CEE region.
• Which channels are worth investing in and what travel products What payment options are required for different regions?
have the best prospects? What are the key trends and predictions Bjorn Brandt, Head of Western Sales & Acting International Sales
that will lead to new opportunities? Director, Malev Hungarian Airlines
Marcin Laskawski, Vice President, Travelplanet.pl (Poland) Bernard Berger, Director of Route Development, Ryanair
Andrew Pyner, Director of Distribution, Russia and EMEA, Expedia
(UK) 15:30-16:00 Networking Coffee Break
Radoslaw Dutkowski, Director of e-Commerce, LOT Polish Airlines 16:00-16:30 session 4: Presentations and Panel Discussion
Evaldas Tylas, Managing Director, Interneto Partneris (Greitai.Lt,
Flysiesta.Lv, Bookinghouse.ee) Lithuania Tour operators and Travel Agents’
10:30-11:00 Networking Coffee Break Perspective on Travel Distribution in CEE:
• How have the traditional tour operators and travel agents adapted,
11:00-12:30 session 2: Presentations and Panel Discussion evolved and grown?
• What % of travel is sold offline via traditional travel agents and how
Distribution Fragmentation: learning to is this likely to change?
Distribute Across Distinctive CEE Markets • Customers rely on offline market so traditional travel agencies have
• What are factors that must be taken into consideration when always been an important distribution channel in CEE. Given the
distributing across CEE? Language? Technology? Buyer fast changing travel landscape, are travel agents keeping up with
behaviour? the latest trends?
• Regarding all CEE markets as one region is a common mistake. • Understand the importance of addressing one to one customer
Learn how to recognize and avoid pitfalls of this region which is a needs and get advice on achieving this whilst keeping costs down
collection of very distinct markets linked geographically Tatiana Kyselova, CEO, Pelikan Travel (Slovakia)
• Applying regional distribution models and then adjusting them
locally - what are the extra costs that you will incur? 16:30-18:00 session 5: Presentations and Panel Discussion
Marko Vojkovic, President, Adriatica.net Group (Croatia) Travel search optimisation in CEE: How Do
Michal Wrodarczyk, President, Fru.pl & Vola.ro (Poland & Romania) You Ensure Your Customers Find You Before
Ginger Taggart, Director of International Markets, Disney Resorts
(France)
Your Competitors online?
• Which regional factors are important when promoting your
12:30-14:00 Networking Lunch Break company via search engines?
• Learn how to measure the quality of traffic driven to your site
Networking Drinks Reception • Search engine optimization vs PPC (pay per click) and CPA (cost
per acquisition) marketing - where to spend and how to spend
EyeforTravel invites you • What search engine optimization strategies work and how can you
to join all attendees apply effective strategies across multiple products?
as they wind down Google, speaker to be confirmed shortly
from a day of insightful Edina Lovas, Marketing Manager, Vista Travel (Hungary)
discussion, strategic
19:00 NetworkiNg DriNkS reCePtioN
debate and amazing
networking.
group Discounts available - Call +44 (0)207 375 7228 for more details

4. Day 2: thursday 20 November, 9:00-17:00
9:00-10:30 session 1: Presentations and Panel Discussion session 3: Presentations and Panel Discussion
online vs offline - What Factors Will Define Hotel Distribution and Marketing
the Future Travel Distribution landscape? strategies
• The online market currently makes up just 12% of the total travel • How can domestic hotels compete with the international hotel
market in CEE countries. Do you know which offline marketing chains?
techniques work best for you? Hear professional tips that will help • Direct vs intermediary led distribution - how can profitable
you to target offline markets in CEE. partnerships with intermediaries be maintained?
• Ensure your online strategies are complementing your offline • How fast are hotel online bookings growing in CEE region?
marketing campaigns. What are the main opportunities and challenges?
• Consumers in CEE countries use the internet to gather information, • What new opportunities exist for independent hotels to benefit
but traditionally book offline. Is it likely to change? How are online from the reach of the web? What kind of distribution and
habits evolving? marketing opportunities can it provide and at what cost?
• How does the CEE online travel market differ from other regions? • Is your pricing right? How do you ensure you that you sell the
What challenges does e-commerce in CEE region represent? right product to the roght customer at the highest possible
Ninoslav Vidovic, Director of Sales and Marketing, Maistra (Croatia) price?
Paulius Suksteris, Manager, TopTravel (Lithuania) • How can hotels achieve the right selling price when
accommodation is dynamically packaged?
10:30-11:00 Networking Coffee Break
Simon Michael, Area Director of Sales & Marketing, Marriott
11:00-12:30 session 2: Presentations and Panel Discussion International (Germany)
Radka Telyckova, Revenue & Reservations Manager, Crowne
Understanding the Needs of CEE Travel Plaza Prague Castle (Czech Republic)
Consumers: How to Target Travelers in CEE Tomasz Janczak, Business Development Manager, HotelProfit
(Poland)
Region?
Ingrida Vaicaityte, Director Revenue and Marketing, Member of
Each European market has its own set of distinct characteristics Executive Committe, Europa Group Hotels (Lithuania)
that makes it unique from the rest. Understanding each will help
you to ensure you are spending your marketing budget on the most 15:30-16:00 Networking Coffee Break
effective channels each country can offer, and increase your sales
16:30-17:00 session 4: Presentations & Panel Discussion
potential. Learn what differentiates one country from another, and
develop the perfect cultural marketing mix. Technology spotlight: Create and
• What do customers from CEE region want? How can you sell travel
to the CEE consumer?
Maintain Profitable Distribution
• Which segments of CEE traveling population are currently Partnerships with the latest Technology
researching and booking online? • CEE represents one of the most fragmented markets in
• Hear expert predictions on how CEE consumers will purchase terms of language, currency and web culture. Given this
travel in the future . fragmentation, what technologies can be applied across the
• Learn what is share of online booking vs. offline in each market and region?
for each travel product. • How do you create and manage online content in multiple
Amy Scarth, Head of Research, EyeforTravel languages and markets? Get tips on accurately representing
your brand in a multi-lingual environment
More speakers for this session will be announced shortly
• Which technologies enable suppliers and intermediaries
Networking Lunch Break to maintain mutually profitable partnerships? Hear expert
suggestions for technologies that minimize cost and effort
• Consumers in CEE region remain dubious about using credit
cards on the internet so online transactions are low. Hear
about effective ways to build trust and encourage online sales
Luka Kukec, CIO, Executive Director IT and e-Business,
Kompas (Slovenia)
Petar Panayotov, Head of Marketing, TravelStoreMaker.com
(Bulgaria)
“Good event-I have a better
understanding of the CEE
market now”
richard Bowden, Hertz Ireland
CLoSe of the CoNfereNCe
to register call sinead on: +44 207 375 7228

5. travel Distribution save €100
Early bird exp
Central & Eastern Europe 2008 15th October
ires on
2008
19-20 November, Angelo Hotel, Prague
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6. 2 days packed-full with expert analysis, case studies and networking
travel Distribution save €100
Early bird exp
Central & Eastern Europe 2008 15th October
ires on
2008
19-20 November, Angelo Hotel, Prague
“a good chance to network with some key players in the CEE region”
Nick Monaghan, Booking.com
Informal atmosphere & Ideal venue
THE sPEAKERs:
We expect about 120 people at this
Marko Vojkovic, President, adriatica.net Group
event, which is an ideal size for you (croatia)
to network and meet new contacts.
Radoslaw Dutkowski, Director of e-Commerce, lot
If someone is there, who you would
polish airlines
like to meet, you are guaranteed to
catch up with them, discuss ideas Tatiana Kyselova, CEO, pelikan travel (slovakia)
and exchange business cards. Andrew Pyner, Director of Distribution, russia and
Plus, the conference hotel is emea, expedia (uK)´
conveniently located near the Ginger Taggart, Director of International Markets,
historical centre of Prague, in the Disney resorts (France)
modern business and entertainment Bernard Berger, Direcotor of Route Development,
area, which means that you are ryanair
ideally placed for post conference Edina Lovas, Marketing Manager, vista travel
meetings and experiencing all that (Hungary)
Prague has to offer!
Google: speaker to be confirmed shortly
Petar Panayotov, Head of Marketing,
travelstoremaker.com (Bulgaria)
Simon Michael, Area Director of Sales & Marketing,
marriott international (Germany)
Coffee and lunCh
Bjorn Brandt, Head of Western Sales and Acting
The backbone of your networking, International Sales Director, malév Hungarian
you will be able to cement new airlines
relationships and discuss future Michal Wrodarczyk, President, Fru.pl & vola.ro
business opportunities during two (poland & romania)
lunches and several coffee breaks Paulius Suksteris, Manager, toptravel (lithuania)
Ninoslav Vidovic, Marketing and Sales Director,
maistra (croatia)
Tomasz Janczak, Business Development Manager,
Hotelprofit (poland)
Marcin Laskawski, Vice President, travelplanet.pl
5 Easy Ways To Register (poland)
Radka Telyckova, Revenue & Reservations Manager,
@ e-mail: patb@eyefortravel.com crowne plaza prague castle (czech republic)
Amy Scarth, Head of Research, eyefortravel
8 online: go to www.eyefortravel.com/tdcee and submit your
details for instant confirmation. You can pay directly on the Luka Kukec, CIO, Executive Director IT and
secure site or request an invoice. e-Business, Kompas (slovakia)
Evaldas Tylas, Managing Director, interneto partneris
2 fax: fax back this form to: 0044 207 3757 576 (Greitai.lt, Flysiesta.lv, Bookinghouse.ee)
( call: The booking line on: 0044 207 375 7228 lithuania
* mail: This form to Registrations, eyeforTravel, 7-9 fashion Ingrida Vaicaityte, Director Revenue and Marketing,
Member of Executive Committe, europa Group Hotels
Street, london, e1 6Px, UK
(lithuania)
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