With over a decade helping recognized Theme Parks, Regional Attractions and Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance, we know one thing: everyone has a destination motivation. For some, it’s a well-planned family vacation, a weekend getaway, a sports tournament or a regional staycation. Knowing how to keep your brand and products top-of-mind takes more than a seasonal approach.

1. MORE TRAFFIC, MORE SALES, MORE RETURN

2. NOW THAT’S
TOURISM AT WORK!
With over a decade helping recognized Theme Parks, Regional Attractions and
Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance,
we know one thing: everyone has a destination motivation. For some, it’s a
well-planned family vacation, a weekend getaway, a sports tournament or a
regional staycation. Knowing how to keep your brand and products top-of-mind
takes more than a seasonal approach.

3. We help stuck or stalled brands come alive again.
Entertainment brands, state travel and tourism
as well as iconic destination brand properties
can all lose their place in the consumer’s
mind or fall victim to changing generations
and demographics.
We take a strategic approach to repositioning your
brand for new growth. Then, we walk you through
a comprehensive brand activation plan that
connects with your core audience, attracts new
visitors and delights everyone at every turnstile.
REPOSITIONING
YOUR BRAND

4. BOOST
ATTENDANCE
Every destination wants to increase visitors.
Devising the right tourism strategy and
destination marketing plan has led to gold
for our clients. We showed Kings Island how
to achieve record-breaking Gold Pass sales.
We helped Warren County CVB hit the billion-
dollar mark in generated tourism dollars. And
we helped set attendance records for some
of the fastest and tallest attractions around.
WARREN COUNTY CONVENTION
& VISITORS BUREAU
Record increase in
tourism that surpassed
$1 billion in tourism
dollars for the first time
in history. Increased
organic web traffic by
33%, and award-winning
campaign recognized
by Tourism and CVB
Associations.

5. Boosting attendance is easier when you have
something new to offer: a new ride or show
stopping entertainment. But what happens when
you don’t have anything new to offer for the year?
Time to think outside the park! For one regional
attraction this was the case. Our solution was
to create a year long calendar of World Record
breaking events… setting a single day
attendance and revenue record.
Ever see a client scream with excitement?
We have!
PROMOTIONAL
STRATEGY
KINGS ISLAND
Agency leads this
legendary park
to consecutive,
through-the-roof
attendance and
record-setting revenue.

6. LOYALTY
ENGAGEMENT
Travel and Tourism is built on engagement. We
believe loyalty programs also have a seat in the
sun. Turning first time visitors into repeatable,
loyal ambassadors is the Holy Grail. And, we know
how to build programs that reward the faithful.
If you’re not using a data-driven marketing
approach to connect with this audience,
you are missing the best thrill around.
Research shows
visitors that enjoy
multiple visits to the
amusement park
annually spend more
money inside the
park. We created a
Gold Card promotion
for Kings Island that
helped lift sales to an
all-time high.
KINGS ISLAND

7. SEAWORLD
SeaWorld’s merchandising
group needed a new set
of visual tools to create
branded merchandise
opportunities for the
park’s largest attraction.
Wilson created a sales
kit to demonstrate the
breadth of the Shamu
line and appeal on
the shelf.
Once they’re in the park we know the goal. It’s
why SeaWorld asked us to turn a gift shop into
a revitalized merchandise machine. Rebranding
hard and soft goods. Using fashion trends to
re-energize tired merchandise and bring
new product ideas to life. A merchandise
program redefined.
MERCHANDISING
DEVELOPMENT

8. GROUP SALES
INITIATIVES
Every destination and amusement park knows
the importance of group sales. Big groups. Small
groups. Church groups. Teen groups. They all
matter in a season of rides, thrills, spills and chills.
Need a new approach to getting that Math club
in your park? Mrs. Flannigan’s middle school? The
local corporation to book your park for the day…
been there, rode that ride.
NEWPORT AQUARIUM
We helped Newport
Aquarium effectively
communicate their
new “fintastic field
trips” for schools. It is
a unique underwater
classroom adventure!

9. AT WILSON, WE HAVE A MISSION:
Surprise and delight our customers, do the same for our employees
and partners, and our stakeholders will be happy campers. Our clients
have been honored with accolades and awards, for which we join
them in celebration. From best theme park, best new attraction,
world’s best kid’s area 14 years running to receiving top honors in
state tourism categories 5 years consecutively.
Please keep hands and arms inside the cart when applauding!

10. D a y t o n , O H 9 3 7 • 2 9 1 • 4 8 9 9
W I L S O N R E B R A N D I N G . C O M
We make old brands young again.
We help leading brands stay that way.