This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.

1. Genius is
1% Inspiration
99% Perspiration

2. #1 SPOT = NOT what It used to be
DO
EPIC
SHIT!

3. RCS IN E-COM, RIGHT UNDER YOUR NOSE

10. RCS in B2B

11. Give it all away

12. http://bit.ly/wil-hyper

13. WHERE I SEE SEARCH GOING

15. How to start a cleaningbusiness

17. How to start a Food Truck business

19. OMG! Its Local

23. Intent, about PEOPLE!!

24. Network!

25. And
Then

26. Reality
sets in

28. Wil, that happens @ Seer! We’re
inconsistent

29. Yeah,
umm
What?

30. PUMP THE BRAKES!

32. We Must
Scale It!

33. Build a Bridge from
Inspiration to Perspiration

34. You can’t forceclients to do RCS
You must CONVINCEclients to do RCS

35. You can’t inspire your team to do RCS
You must make it easy for your team to do RCS

37. Later!
I’m taking
a year off

38. Well that
sucks!

39. Confused

40. Frame…. Work

41. Needed Weights

45. Needed
Definition

47. Do this in other
areas @ Seer

48. INNER @mackfogelson

49. http://bit.ly/wil-mack-framework

51. http://bit.ly/wil-ice-score

52. The art
of
asking
great
questions

53. What is the approval process?
Who is most likely to roadblock this?
Are they in your meeting?
How will this idea move the needle on revenue?
Have you listed your assumptions that underpin your
outcomes?
Is this consistent w/ their brand?

54. Have you prepared a
"High / Low / Expected" range of outcomes?

55. Ask Better Questions
http://bit.ly/wil-questions

56. Some adoption
but Seer was more like DD than Starbucks

57. Frame…. Work

59. Current State
Case for Change
The Ask
The Goal (various scenarios)
Contribution to Goal

60. Waited…

65. Inconsistent

66. Peek’d at PPC

72. How many
DOLLAR SIGNS
are in
MYreports?

74. BIG PIVOT

82. Connect our work to solving problems
and solving problems to business value

83. Frame…. Work

90. Every idea through
the ringer

91. CONSISTENCY!

92. bit.ly/seer-content-pitch

93. @ethanlyon
@ scotaft
@adammelson
@ samanthafwanner
@mmstll
@teresa_a_lopez