17. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
18. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
19. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
20. • 7M active monthly pet owners
• 200M ad views +60M through retargeting
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
• 1M pet owners organized in channels on:
21.
22. • Social Media • Image Searching
• Humor • Adoption
• Photo Sharing • Information
• Blogs • Mobile
• Coupon Delivery • Video
It’s about us taking your brand to where
the conversations are taking place.
39. The traditional network approach:
• 30M Rich Media Banners
• 3M HP/NL Impressions
Brand • 30K Group/CRM Function
• Coupon for Redemption
• Micro-Site
Delivered across 20 sites: $80,000
40. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
Brand
41. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
Brand
42. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 5M Homepage Takeover Impressions
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
43. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 5M Homepage Takeover Impressions
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
44. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 20M Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
45. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
46. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• Group Page Live
• Coupon for Download
• Twitter/Facebook Strategy
47. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• Coupon for Download
• Twitter/Facebook Strategy
48. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• 10k Coupons Delivered
• Twitter/Facebook Strategy
49. Properly networked, we effectively apply and measure
campaign objectives in a controlled environment...
• 2M Interacted with Takeover Creative
• 1.6M Saw Banner Ads
• 300k Gave/Received Virtual Gifts
• 30k Joined Group
• 10k Coupons Delivered
• 100k Tweets/Facebook Posts
50. Making social media work is all about rewarding and
measuring directed behaviors:
51. Making social media work is all about rewarding and
measuring directed behaviors:
• Tweets /Re-Tweets
• Facebook Wall Posts
• Forum Posts
• Uploading Product Images
(and any other action online)
Ultimately, it’s about location based coupon delivery.