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1. Music Video
Vincent Davenport
Assignment 1
Vincent Davenport

2. Chandelier
• Name Of Video - Chandelier
• Artist - Sia
• Genre - Electro-pop
• Type Of Video - Performance
• Purpose - Promote Album/Artist
• Inspiration - There is a bit of an inigma behind the
story of the actual video and the lyrics which the
audience is left to determine.

3. Royals (US Version)
• Name Of Video - Royals (US Version)
• Artist - Lorde
• Genre - Electro-pop
• Type Of Video - Amplification Narrative
• Purpose - Promote Album/Artist
• Inspiration - There is a bit of an inigma behind the
story of the actual video and the lyrics which the
audience is left to determine.

4. Afterglow
• Name Of Video - Afterglow
• Artist - Wilkinson
• Genre - Drum & Bass
• Type Of Video - Illustrative Narrative
• Purpose - Promote Album/Artist
• Inspiration -Use of texts to explain background
stories or extra information needed to understand
the video. Pretty much tell you how they want you
to perceive the video as oppose to a lot of abstract
videos now days.

5. Naive
• Name Of Video - Naive
• Artist - The Kooks
• Genre - Indie Rock
• Type Of Video - Performance/Narrative
• Purpose - Promote Album
• Inspiration - The mixture of performance whilst still
being a narrative.

6. Breezeblocks
• Name Of Video - Breezeblocks
• Artist - alt-J
• Genre - Indie
• Type Of Video - Narrative/conceptual
• Purpose - Promote Album
• Inspiration - How there is constantly a plot twist
happening as the video is in reverse. The story
changes which keeps the viewers entertained.

7. Gangnam Style
• Name Of Video - Gangnam Style
• Artist - Psy
• Genre - Korean Pop
• Type Of Video - Performance/Narrative
• Purpose - Promote Artist/Album using iconic dance
routine.
• Inspiration - Use of a dance move which is highly
recognised and known on a global scale promoting
the music video to a maximum scale.

8. Telephone
• Name Of Video - Telephone
• Artist - Lady Gaga Ft Beyonce
• Genre - Pop
• Type Of Video - Disjuncture Narrative
• Purpose - Promote the collaboration of the two
major artist
• Inspiration - Use of over the top mise en scene with
a very abstract storyline compared to the lyrics.

9. Tears Don’t
Fall
• Name Of Video - Tears Don’t Fall
• Artist - Bullet For My Valentine
• Genre - Heavy Metal
• Type Of Video - Performance / Narrative
• Purpose - Promote Band/Album, story between two
lovers which is idolising the singers relationship.
• Inspiration - Use of heavy metal usually has a lot of
performance with a dark and emotional narrative to
fit the lyrics (Illustrative).

10. Photograph
• Name Of Video - Photograph
• Artist - Ed Sheeran
• Genre - Pop
• Type Of Video - Narrative / Conceptual
• Purpose -Promote artist by showing past life to give
of a deep connection with the viewers.
• Inspiration - Use of using the artists as the USP by
creating a biography.

11. The Hills?
• Name Of Video - What Do You Mean?
• Artist - Justin Bieber
• Genre - Pop
• Type Of Video -Illustration narratives
• Purpose -Promote artists
• Inspiration - Mixture of performance and narrative
which is specifically an illustrative narrative.

12. What Do You
Mean?
• Name Of Video - What Do You Mean?
• Artist - Justin Bieber
• Genre - Pop
• Type Of Video -Illustration narratives
• Purpose - Promote Artists/Album
• Inspiration - Mixture of performance and narrative
which is specifically an illustrative narrative.

13. For A Better Day
• Name Of Video - For A Better Day
• Artist - Avicii
• Genre - House
• Type Of Video -Illustration narratives
• Purpose -Promote album/artists
• Inspiration - Mixture of performance and narrative
which is specifically an illustrative narrative.

14. I’ll Make Love To You
• Name Of Video -I’ll Make Love To You
• Artist - Boyz II Men
• Genre - RnB
• Type Of Video -Performance / Narrative
• Purpose -Promote album/artists
• Inspiration - Mixture of performance and narrative
which is specifically an illustrative narrative.