1. M-LINK
CONTENT STRATEGY
2015-2016
WILLIAM MONDELLO
October 2015

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Weekly
Mondays
Monthly
3rd Wednesday
Monthly
2nd Wednesday
Monthly
4th Wednesday
A monthly news giving
insights and news on the
Home and connected
objects market.
A monthly news giving
key-elements on the
Savings market and its
possible developments.
A monthly news giving
inspiration on the Health
topic with products
presentation, companies
innovative initiatives or
trends.
A weekly short news on
insurance products and
market. Updates on the
latest of the worldwide
Insurance Market.
Presented by
Customer Intelligence
Presented by
Health Product Manager
Presented by
Home Product Manager
Presented by
Savings Product Manager
Marketing Community Content Strategy

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Monthly
1st Friday
Monthly
3rd Friday
Monthly
2nd Friday
Monthly
4th Thursday
A monthly news
highlighting an
unspecified product by
the other contents.
examples:
PPP, EW, Pet,…
A monthly Top/down
webconference giving
updates on a Product:
new features, new
strategy, best practices to
countries.
Contents available on
Community platform the
day after,
A monthly news gathering
elements of the previous
HO Marketing Council
held by Executive
Committee: speakers
record their presentation
as audio afterwards and
post their presentations or
videos in this same news
item.
A monthly Bottom/up
video introducing a
crowdsourced best
practice from a country.
What is it, how did the
country implemented it,
why this would be
interesting for other
BNPP marketing teams.
Presented by Countries
Led via Ambassador
Presented by
HO members
Presented by
HO member
Presented by HO
Led in Editorial Committee
Marketing Community Content Strategy

4. Content Strategy Agenda:
Content Series & Advertisement Spaces
October 2015William Mondello 4