Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.

1. Executive Summary 2016

2. Summary
Introduction ……………… 3
Problems ……………… 4
Solution ……………… 5
How it works ……………… 7
Advantages ……………… 13
Market ……………… 14
Competition ……………… 15
Business Model …………… 16
Traction ……………… 17
Investing ……………… 18
Team ……………… 20
Contact ……………… 21
Numbers ……………… 19SWOT ……………… 12

3. Introduction
My name is Gilles Desplas, I’m a French startup creator with more than 25 years of
experience. In July 2013, based on our professional experience, my associate William
Maugein and I, decided to launch a digital marketing agency.
After a few month of activity and many customer meetings, it was clear that instead of
explaining how to give more money to Google or Facebook many people wanted
alternative solutions to do business on the web and specifically through social networks.
We found only one solution: Involve social network users in the loop !
Kissnshare, the crowd-selling machine was born !
- Gilles Desplas, CEO and Founder

4. Conclusion :
Companies have products
to sell and social network
users have the power to
recommend: we must
create the rewarded online
word-of-mouth.
Problem 2 :
Billions of social network
users want to earn money
by lending something they
own, why not their ability
to share?
Problem 1 :
From small businesses to
multinational companies,
they want to reach
potential customers
through social networks.
Problems

5. Solution
Kissnshare is a selling platform based on both sharing economy
and crowd-engagement concepts.
Kissnshare connects social network users and companies for
a unique partnership that will forever change the way to sell
on the Internet.
Kissnshare rewards social network users for sharing
companies’ products, with real cash !

6. Word-of-Mouth Marketing
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the
famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they
told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business
results ?
- Kimberly A. Withler, Forbes contributor
1982 Fabergé Shampoo Commercial, YouTube video
Kissnshare the online Word-of-Mouth marketing solution

7. How it Works – Workflow

8. How it Works – Enterprise Side
Once the deal is shared by Kissnshare users, the customer can
follow the Deal’s statistics through his dedicated dashboard.
Kissnshare sets up a Deal’s conditions with a customer.
A Deal represents a special offer on products, a negotiated
commission for the platform and a time frame.
Kissnshare hosts a fully branded, short-lived, online store
featuring the deal, it’s what we call a Popup store.

9. How it Works – User Side
Kissnshare generates a personal link to the deal’s popup store.
Users register on Kissnshare using their social network account.
The platform features the available deals and users select what
they want to share.
Users can follow their sales through dedicated dashboard.
Users share their unique link with their friends, they earn cash
when a sale is closed through their link.

10. How it Works – Technical Workflows
Each link for each user sharing the Deal is generated
and recognized by the online store :
Link generation and User management

11. How it Works – Technical Workflows
Deal selection and post customization
Users are either selected to share a Deal or can register manually. The actual post that will be shared on social networks
can be customized by the user :

12. SWOT Analysis
Strengths :
1. First solution involving users in the selling process
2. Kissnshare enables brands to connect directly with a large
number of potential buyers
3. White-label marketplace & customized branding
4. Usable by companies of any size
5. “Cost per Sale” business model
6. Drop-shipping : Secure transactions, buyers data, etc.
Weaknesses :
1. Need to build credibility toward both users and companies
• Companies : want their goods and money secure
• Users : need good press coverage to build high-level
credibility
2. We may be confused with Flash Sales platform
3. Our dependency on social network websites and apps
Opportunities :
1. Near-limitless market :
• Companies that want to sell products and services
• Users who want to make money by sharing
2. Sharing economy concepts are growing in credibility
3. No real white-label marketplace on the market today
4. Lack of efficient white-labelled selling platform
5. Social network websites fragmentation and diversity
helps us !
Threats :
1. Lots of scams and Ponzi schemes polluting our
communication efforts
2. Competition with social networks themselves

13. Advantages
All-in-one innovative CPS solution
Visibility + sales with ROI guaranteed
Flexible solution
The customer can set up
all the parameters
Drop-shipping solution
Secure transactions and buyers data
User engagement
First to involve users in the loop
Direct buyer relationship
A new communication system between
brands and large number of buyers
Scalable solution
Usable by companies of any size

14. Market
Kissnshare addresses two of the main issues for a business:
Selling online Building brand awareness
Our main market is thus represented by:
The U.S. E-Commerce industry The U.S. Social Media Advertising market
(in Billon U.S. Dollars) (in Billon U.S. Dollars)
2013
535 Bn$
330 Bn$
260 Bn$
2016
2019
2014
2016
2020
21 Bn$
12 Bn$
7,5 Bn$

15. Competition
We can consider two kinds of competition :
Direct Competition
Online selling platforms
Indirect Competition
Social media advertising platforms
Display Ad
Networks

16. Business Model
• Kissnshare is commission-based – on average we plan to
charge 30% per sale.
• However we split this commission with our successful users.
• This chart indicates our 2-year expectations for Kissnshare :
Kissnshare
15%
Kns User
15%
Client
70%
30
per sale
Year One Year Two
Users acquired 115 000 320 000
Sales organized 134 548
Turnover 7,65 M$ 75 M$
Gross Margin 2,50 M$ 24 M$
Each sales
made through
Kissnshare
is split in 3

17. Traction
In December 2014, after launching a proof on concept in France, we reached the following KPIs :
Effective reach 24 200 unique impressions
Acquired users in 2 weeks 2 500 users
Test-runs on 150 user-pools
Click through rate 2,0 %
Reach rate 65 %
Pop-up Store Conversion rate 2,8 %

18. Team
William Maugein – COO & Founder
He is the digital marketing strategist of the
Team. He loves video games and is tech-
oriented. He has a good experience with ad
networks companies.
Julien Romey – CTO
He’s the techie guy of the Team. A very good full
stack developer. In addition, he is very business
oriented, he has launched and successfully sold
a few companies.
Gilles Desplas – CEO & Founder
25 years of experience in startups creation. He is a hi-tech business specialist with some significant successes in
selling companies (2 IPOs). He is involved in management and business development. He is a salesman at heart.

19. Investment and exit strategy policy
For which reasons do I have to invest on Kissnshare?
1. To be strong, a project has to be built around three
key points:
• An innovative product
• A growing market
• An experienced team
2. To get the right investors, we must have an
attractive and optimized exit strategy:
• EBITDA of 7,5 M$
• PER (20) : Valuation : 1,75M$ 150M$
• Risk calculation : Invest 1 to earn 85 !
Cash Flow Chart – Year One
-400 000
-300 000
-200 000
-100 000
0
100 000
200 000
Post money company valuation : 1,75M$
350 K$ for 20% of the company’s capital.
So, what’s the deal?

20. Numbers at a glance
115 000 320 000
YEAR 1 YEAR 2
USERS
134 548
YEAR 1 YEAR 2
POP-UP STORES REVENUE (CUSTOMER)
7,65 M$
YEAR 1
75 M$
YEAR 2
PLATFORM COMMISSIONS
2,60 M$
YEAR 1
24 M$
YEAR 2
EMPLOYEES
7
YEAR 1
28
YEAR 2
PRETAX INCOME
134 K$
YEAR 1
7,50 M$
YEAR 2

21. Contact
For further information, please contact :
Gilles Desplas, CEO gdesplas@kissnshare.com

22. Screenshots : User Deals Board

23. Screenshots : User Dashboard

24. Screenshots : User Dashboard

25. Screenshots : User Social Connections

26. Pitch Deck 2016