Wikipedia, SEO and Reputation Management

William Beutler SEO Reputation Management Wikipedia (but not necessarily in that order) January 23, 2009

What Wikipedia Really Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t Try This at Work ,[object Object]

The Left is Way Ahead ,[object Object],Great Not Great Terrible

Learn the Policies and Guidelines ,[object Object]

Three Wikipedia Content Rules ,[object Object],[object Object],[object Object]

Getting Started: Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Conflict of Interest? ,[object Object],http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest

Dealing With Disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fully Disclosed Successes New Media Strategies October 2007 Morning Light August 2008

Identifying Problems ,[object Object],Know the territory before jumping in

Things to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Market Share ,[object Object],Their market share is dominant and still growing. Europe April 2008 “ Search engine” is a polite way of saying “Google” U.S. February 2008

You Can’t Push Bad Links Down ,[object Object]

Which Links Matter? The 2 nd position gets 1/3 the clicks of the 1 st position. Only 1 in 10 click past the first page. At most , people will go through 3 pages of results before giving up. ,[object Object],[object Object]

Use SEO-Friendly URLs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google: Atlantic + Bowden + Wire http://www.the atlantic .com / doc/200801/ bowden - wire

Stop Me If You’ve Heard This One ,[object Object]

Don’t Forget SEO for YouTube Descriptive video titles Tag, tag, tag, tag Use keywords in titles Don’t forget to set the Categories, Date and Location. Allowing comments is up to you, but DO allow embedding.

Answer Stories About You ,[object Object],Comment on Google News stories about your client, candidate, or company

SEM = Search Engine Marketing How to remember the difference: AdSense earns you SENSE (cents). AdWords puts your WORDS on someone else’s page. AdSense is for “publishers” i.e. bloggers and webmasters. AdWords are for advertisers. Advertising of this type is called PPC. You only pay (or get paid) when someone clicks.

Buy Your Rivals’ Keywords ,[object Object],Buy ads to promote negative stories about your opponent.

Consistency… Or Not ,[object Object],[object Object]

What if I’m Not Using My Name? ,[object Object]

Participation is Key ,[object Object]

Take Advantage of New Platforms ,[object Object]

Don’t Forget About Judgment ,[object Object],[object Object],[object Object],[object Object]

William Beutler www.newmediastrategies.net www.twitter.com/williambeutler www.blogpi.net [email_address]

Wikipedia, SEO and Reputation Management

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