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William Bao Bean
William Bao Bean

Softbank China & India Holdings William Bao Bean presentation to the Marcus Evans seminar March 2009 in Shanghai on digital marketing basics. The focus is on marketing ROI methodologies, case studies from the agencies (sinotech group, agenda and adchina) and best practices.

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March 2009 Marketing ROI in China – 101 WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
Which particular marketing buzz words or trends do you feel are most important to pay attention to currently? Source: MENG December 2008
What marketing issue are you currently interested in and why? Source: MENG December 2008 ,[object Object]
Back to basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ROI: 5 factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure ,[object Object],[object Object]
Infrastructure: measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infrastructure: metrics ,[object Object],Source: AdChina Comscore jJly 2007
Agenda Framework: Measuring success Source : A genda
Agenda Framework: KPIs Source : A genda
Agenda Framework: Reports Source : A genda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218

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