Music Matters 2008 presentation on the music industry in China including market estimates for everything from end user spend on music down to what the international record labels get.

1. June 2008 China Music Overview WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS

2. China total end user spend on mobile music Source: SBCI, Company reports Unit: US$m

3. SP and carrier ex-net sales on mobile music Source: SBCI, Company reports Unit: US$m

4. Label mobile sales from SP and carriers Source: SBCI, Company reports Unit: US$m

5. Int’l label mobile sales from SPs and carriers Source: SBCI, Company reports Unit: US$m

6. China total end user spend on music Source: SBCI, Company reports Unit: US$m

7. China int’l label music sales Source: SBCI, Company reports Unit: US$m

8. China offline physical music spend Source: SBCI, Company reports Unit: US$m

9. China int’l label sales ex-mobile & offline Source: SBCI, Company reports Unit: US$m

11. NBA Jam Source: NBA/Getty Images

12. Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218