1) 59% of marketers plan to increase their content marketing budgets in 2020, up from 56% in 2019 and 42% in 2008, with the top channels being social media, e-newsletters, blogs, white papers, and videos. 2) Small companies with under 100 employees spend 42% of their marketing budgets on content marketing, compared to just 18% for large companies with over 100 employees. 3) Content marketing is most effective when content is targeted, scheduled, educational, distributed consistently, and serves as a hub to point social media engagement and conversations.