The presentations from Neil, Mqondisi and William from the MassiveHACK in #Limpopo yesterday

1. #MASSIVEHACK
WELCOME

3. NEIL
ABOUT
@NeilJansson

4. #MASSIVEHACK
WHAT I’LL TALK ABOUT TODAY
▸ BACK IN THE DAY - what did we do before digital?
▸ HOW DO WE START - where do we even?
▸ WHAT DO WE WANT TO BE KNOWN FOR - travellers, tourists and locals
▸ CAPTURE AND RETAIN - what they really care about, who is they,and how?
▸ ENABLE- what, who and how?

5. BACK IN THE
DAY

8. HOW?

9. #MASSIVEHACK

11. KNOWN FOR?

12. CAPTURE & RETAIN

14. ENABLE

16. CONSUMER CENTRIC
THAT THING ABOUT BEING

17. #HACKTOURISM
CONSUMER CENTRIC
▸ BE STRATEGIC - First who, then what?
▸ BE FOCUSSED ON THE WHY - Why is the power?
▸ HUMANS ARE NOT GOOD AT MAKING DECISIONS - They are predictably
irrational

19. #HACKTOURISM
NOW THAT I KNOW WHO
How do I find my what?

21. #HACKTOURISM
WHY IS THE POWER!

22. The Social
Opportunity
Neo Meets the Merovingian
Go in search of the power first, above all things, understand why?

23. #HACKTOURISM
WHEN WE KNOW WHY, THE WHAT IS MUCH EASIER

24. #HACKTOURISM
HUMANS ARE NOT GOOD AT MAKING DECISIONS
“Economists think people are rational. Behavioural Economists know that people are irrational but believe that
they are predictable.”
Behavioural economics is the lattice work that helps identify and make sense of human motivation.

25. 10
Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted

26. #HACKTOURISM

27. #HACKTOURISM
WHEN WE KNOW WHY, THE WHAT IS MUCH EASIER

29. #HACKTOURISM
THE POSITIONING QUESTION
You run a Dominoes pizza restaurant.
The Campionato Mondiale Della Pizza, aka Pizza World Champion Johnny Di Francesco of 400 Gradi came
for an interview.
Would you hire him?
Why?

30. #HACKTOURISM
POSITIONING SUMMARIZED
Their positioning is clear
It is very clear that Dominoes is about serving food fast. Everything the company does has the speed of
getting food to people at the centre.
For example:
• 3 rings on a telephone
• Distribution of stores
• Staff that are accurate rather than slow and artisan – unlikely to work at restaurant on a wine estate.
Conversely, nobody who works at Dominoes is likely to be hired at 400 Gradi too. Their positioning is about
Neapolitan style Pizza being a beautiful thing.
For example:
• 400 Gradi positions itself as a showcase of food where wood fire pizza and seafood are always the star
• They offer Master Classes to learn the art of making Neapolitan pizza
• They have a sommelier that curates the wine list

31. #HACKTOURISM
DOMINOES STORES LOOK LIKE THIS

32. #HACKTOURISM
400 GRADI LOOKS LIKE THIS

33. #HACKTOURISM
DOMINOES - SOCIALLY SPEAKING

34. #HACKTOURISM
400 GRADI - SOCIALLY SPEAKING

35. THANK YOU
#HACKTOURISM

36. THANK YOU

37. @GOLIMPOPO
#MASSIVEHACK #SHARELIMPOPO
#HACKTOURISM #TOURISM
#TRAVEL #DIGITAL
#SOCIAL #WORKSHOP

39. WILLIAM
ABOUT
@william_price

40. #HACKTOURISM
STUFF YOU’LL HEAR ME TALK ABOUT TODAY
▸ DIGITAL & SOCIAL - how do you make that work for you?
▸ WHY PEOPLE TRAVEL - how do we keep forgetting this in the 1st place?
▸ EXPERIENCES 1ST, THEN DESTINATIONS OR BRANDS - what they really care
about
▸ #HACKTOURISM - and how it makes any sense at all you to sitting here today

41. DIGITAL & SOCIAL
HOW DO WE MAKE IT WORK?

42. IT’S NOT ABOUT THE TECHNOLOGY OR
THE PLATFORMS OR THE TRENDS - IT’S
ALL ABOUT THE PEOPLE
@william_price
FOLLOW

43. WHY DO PEOPLE
TRAVEL?

45. FOLLOW

46. TRAVEL TRANSFORMS PEOPLE AND
DEEP DOWN IT’S ALL ABOUT HOW I
DISCOVER WHO I AM
@william_price
FOLLOW

47. IT’S NOT ALL ABOUT THE BRAND
EXPERIENCES 1ST AND THEN DESTINATIONS

48. I TRAVEL FOR THE EXPERIENCE AND I’LL
GO TO WHERE THE MOST APPEALING
EXPERIENCE CAN BE DONE
@william_price
FOLLOW

49. #HACKTOURISM
WAIT, WHAT’S THE TOPIC FOR TODAY AGAIN?

50. #HACKTOURISM #MASSIVEHACK

51. #DURBAN

52. Aimed at the Tourism and
Hospitality Trade in
Southern Africa, practical
seminars and workshops
that equip and offer
immediate value
101
Intermediate
MasterClasses
Training&
Support
Websites remain a core
focus and continues to drive
consumers to book and is
often overlooked in the
integrated marketing
activities for travel and
tourism operators in
Southern Africa from
integrating social media and
booking platforms
Website
Optimisation
Bottomline driven social
media and integrated
marketing campaigns that
are geared to driving
bookings for tourism and
hospitality operators and
not limited to
accommodation or activities
and are performance
marketing campaigns
Campaigns&
Promotion
Tourism consulting,
branding and packaging
services aimed at improving
the quality and accessibility
of the tourism product in
Southern Africa which is
customisable and very cost
effective, and doing this is a
digitally led way
Business
Consulting
#WHAT WE DO

53. Agency
Corporate
Government
Entrepreneur
Start Up
#WEDOTRAVEL
#WEDOSMME
OurExperience
#WHAT WE DO FOR CLIENTS

54. LET’S REMAIN
FLEXIBLE

55. #HACKTOURISM @HACKTOURISM
#WEDOTOURISM
HACKTOURISM.TUMBLR.COM
@william_price
FOLLOW