Eco labels for hotels represent great challenges and lead to many questions, we will answer them during this presentation. We will highlight the advantages of a sustainable approach to face potential environmental crisis such as water shortage. We will discuss the guest new requirements in terms of environmental respect and the green market positioning. We will take into account the impact of competing for an eco label on the staff. We will browse the operating costs savings linked to a sound environmental management system. Finally we will introduce Wild Asia solutions to support your efforts to get an eco label.
3. 1. Sustainability approach
“Sustainability will become a
defining issue for the industry in
2015 and beyond. Rising
populations and increasingly
scarce resources will provide a
challenging business environment
in which sustainability will need to
be embedded within all facets of
the industry, rather than regarded
as a standalone issue.”
Deloitte Hospitality 2015
4. 2. Guests satisfaction
According to a study by
the Association of British
Travel Agents, one in
three travellers now
believes that their
vacation products should
have an environmental
rating.
5. 2. Guests satisfaction
In 2012 TripAdvisor, announced
the results of its eco-friendly
travel survey of more than 700
U.S. Travellers, 71 percent said
they plan to make more eco-friendly
choices in the next 12
months compared to 65 percent
that did so in the past 12
months.
Free bike for guests in
Park Inn Prague CZ
6. 3. Staff commitment
Committing to get an eco label
means:
•Enhancing staff pride, loyalty
and satisfaction to work in the
hotel
•Sharing benefits with local
communities
•Reducing staff turnover
Moscow
7. 4. Savings
Each label demands to fulfil
criteria regarding:
-water and energy
consumptions
-wastes management
The ultimate goal is to
increase efficiency
8. 4. Savings examples
City hotel in Bangkok, 500
bedrooms installed water
treatment system to supply
cooling towers: yearly
savings: 20 000 USD
Costal resort in Bali with 700
bedrooms cut by 20% its laundry
costs by implementing new towel
reuse programme
Five star hotel in Hua Hin
reduced by 25% its
energy bill by replacing
normal bulbs by LED
9. 5. Green Key eco label
• Programme of the Foundation for
Environmental Education (FEE)
based in Denmark
• Green Key was created in 1994
and is now present in 45 countries
with more than 2300 awards
• Well identified in Europe and
Middle East
• Partner with Hotel Chains such as
Starwood and Rezidor
10. 5. Green Key eco label
Advantages / other eco labels:
•international label but locally administrated
•criteria adapted to national context
•support provided by National Operator
11. 5. Green Key eco label
Advantages / other eco labels:
•financially affordable (less than USD
1000/year)
•efficient communication tools
12. 6. Wild Asia Experience
Wild Asia has been working in the responsible tourism sector since 2006.
We understand this is an important economic sector and our goal is to
make it better: for people, for communities, and the environment footprint.
We work across the supply chain innovating technical solutions, raising
awareness and building future leaders.
Accommodation
Providers
Tour Operators Community
Groups
Conservationists
13. 6. Wild Asia Numbers
119900
Responsible
Tourism
Award applications
Assessed tourism
businesses from
1144
Asian countries
Official CSR partner
of ITB Asia for
55
years
Delivered
2244
consultancy
assignments
88
Years experience in
Asia based
responsible tourism
Work with
3377
UNWTO criteria in
sustainable tourism
Between 2006 - 2014
14. 6. Wild Asia Consultancy
Content
Sound knowledge in the domain of certification
(Travelife, Green Key) with teams already
operating in Thailand, Cambodia and Malaysia
Tailor made offers to support hotels willing to be
eco certified, including: workshops, trainings,
technical advices, documents production,
communication tools and pre audit
15. 7. Conclusion
Eco label = sustainability toolkit
The benefits depend on your commitment
Wild Asia provides you with the right expertise to
find your way in the eco label jungle
16. THANK YOU FOR YOUR ATTENTION
Nicolas Dubrocard
Associate Advisor
Wild Asia Responsible Tourism
nicolas@wildasia.org / + 60 11 23 70 71 07
Notas do Editor
- RTI Overview
- Vision for this
- Current Progress
- Projects in the Pipeline
- Finances (income in vs current expenses plus anticipated increases for next year to be reflected in the budgets)
- Summary of Collaborations (MOU, Cooperations, etc)- Summary of Donors (who, interest, etc)
- RTI in next 3-5 years
- RTI Overview
- Vision for this
- Current Progress
- Projects in the Pipeline
- Finances (income in vs current expenses plus anticipated increases for next year to be reflected in the budgets)
- Summary of Collaborations (MOU, Cooperations, etc)- Summary of Donors (who, interest, etc)
- RTI in next 3-5 years