Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Members with Social Media
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If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media. In this free webinar, you will learn: - 7 common pitfalls that make your social updates less effective, and what to do instead - The real strategies that nonprofits use to find success through social media - A simple process to create engaging content on social media that your members and donors will love
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Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Members with Social Media
- 1. Wild Apricot Expert Webinar Build. Connect. Grow. Membership & more. 5 Ways Nonprofits are Actually Attracting New Members with Social Media Presented by Julia Campbell Nonprofit Social Media Expert and Author
- 2. Wild Apricot Expert Webinar Donald Cowper Story Apricot Content Manager Your Wild Apricot Hosts Rano Ghosh Invictus Apricot Customer Success Coach
- 3. Wild Apricot Expert Webinar We will email you a link to a recording of this webinar. See more webinars: www.wildapricot.com/academy
- 4. Wild Apricot Expert Webinar
- 5. Wild Apricot Expert Webinar 50,000 membership managers use Wild Apricot everyday 12 years old!
- 6. #1 Membership Management Software Provider
- 7. Wild Apricot Expert Webinar Your Presenter Julia Campbell Nonprofit Social Media Expert and Author
- 8. Wild Apricot Expert Webinar
- 9. 5 WAYS NONPROFITS ARE ACTUALLY ATTRACTING NEW MEMBERS WITH SOCIAL MEDIA By Julia Campbell TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 10. ABOUT ME • Mom of 2 • Self-employed since 2010 • Author of Storytelling in the Digital Age: A Guide for Nonprofits • Digital storytelling consultant, trainer, and speaker TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 11. WHAT WE WILL COVER TODAY A simple process to create engaging content on social media that your members and donors will love 7 common pitfalls that make your social updates less effective, and what to do instead The real strategies that nonprofits use to find success through social media TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 13. 7 COMMON PITFALLS TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 14. PITFALL #1. NOT UNDERSTANDING YOUR AUDIENCE. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 15. PITFALL #2. ONLY SHARING LINKS. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NPTWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 16. PITFALL #3. POSTING WITHOUT A VISUAL. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 17. PITFALL #4. SHARING BORING STUFF. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 18. PITFALL #5. SPREADING YOURSELF TOO THIN. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 19. PITFALL #6. TOO MUCH AUTOMATION. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 20. PITFALL #7. NOT TAKING RISKS. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NPTWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 21. POLL Which common social media obstacle have you run into most often at your nonprofit? Not knowing who we are talking to Not using visuals and video Spreading ourselves too thin Automating all of our social media posts Fear of taking risks and being innovative TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 22. 5 STRATEGIES FOR SOCIAL MEDIA SUCCESS TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 23. #1. KNOW AND EMBRACE YOUR AUDIENCE. Who do you want to reach? And why? What do you want them to know? What do you want them to feel? What do you need them to do? TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 24. ROAD SCHOLAR “Funky Grandma” TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 26. #2. GRAB ATTENTION. This is why video works so well. Movement! Color. Eye-catching. “Thumb-stopping.” Great visuals are essential. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 27. GET OUT OF YOUR COMFORT ZONE What is unexpected? What is timely? What is provocative? TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 31. #3. KNOW WHAT WORKS AND ADAPT IT.
- 32. FACEBOOK TOLD US WHAT IT TAKES TO SUCCEED Trusted Informative Local Inspiring conversation TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 33. CONTENT THAT BUILDS TRUST Showcase impact through storytelling. TWEET @JULIACSOCIAL@TECHSOUP #FBFUNDRAISING
- 37. CONTENT THAT INFORMS Helpful resources targeted to your audience. TWEET @JULIACSOCIAL@TECHSOUP #FBFUNDRAISING
- 40. CONTENT THAT IS LOCAL Encourage check-ins and location tagging on Facebook and Instagram. Create and promote local Facebook Events. TWEET @JULIACSOCIAL@TECHSOUP #FBFUNDRAISING
- 43. CONTENT THAT INSPIRES CONVERSATION TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 48. #4. DOUBLE DOWN ON STORYTELLING. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 49. STORYTELLING CAN BE USED TO: Shed light on a difficult issue Explain the origin of your nonprofit Educate and enlighten Address FAQs Dispel myths and stereotypes Inspire! TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 50. EFFECTIVE NONPROFIT STORYTELLING https://medium.com/@nyc_relief/imagine-if-you-were-homeless-c480a1241261 https://www.denverrescuemission.org/stories TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 54. #5. CREATE & SHARE MORE VIDEO. Instagram learned that younger audiences are spending more time with amateur content creators and less time with professionals. By 2021, mobile video will account for 78% of total mobile data traffic. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 60. FACEBOOK LIVE TIPS Have a plan before going live. Promote it beforehand – create a Facebook Event. Must be something compelling that needs to be watched live. Respond to comments and questions in real-time. Give supporters an inside view of your work and your impact. TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 61. CONTENT – REPURPOSE AND RE-IMAGINE TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 63. CONTENT FORMATS Slideshare presentation Blog post Guest blog post Pinterest infographic TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 64. CONTENT FORMATS LinkedIn article Facebook update Video Op-ed article for local news TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 65. HELPFUL TOOLS Hootsuite – https://hootsuite.com/pages/landing/non-profit-discount-application Buffer – https://buffer.com/nonprofits BuzzSumo – http://buzzsumo.com/nonprofits/ Canva – https://about.canva.com/en_in/canva-for-nonprofits/ Animoto – https://animoto.com/business/non-profit WordSwag mobile app – http://wordswag.co/ TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 66. 3 KEYS TO SOCIAL MEDIA SUCCESS Confidence –in your voice, in taking risks, and in being yourself Consistency – showing up regularly and being present Content – that people like to watch, read, share, comment on TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 68. POLL Which tool or tactic covered today are you most excited to try out? Live video Storytelling Educational content Canva and graphic design tools All of the above! TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 69. QUESTIONS? Twitter: @JuliaCSocial Julia@jcsocialmarketing.com www.jcsocialmarketing.com Free Facebook Group for nonprofit social media managers: https://www.facebook.com/groups/ socialmediastorytelling/ TWEET @JULIACSOCIAL@WILDAPRICOT#SM4NP
- 70. Wild Apricot Expert Webinar Build. Connect. Grow. Membership & more. 5 Ways Nonprofits are Actually Attracting New Members with Social Media Presented by Julia Campbell Nonprofit Social Media Expert and Author
- 71. Wild Apricot Facebook Group facebook.com/groups/WildApricotTribe
- 73. #1 Membership Management Software Provider www.wildapricot.com
- 74. THE END