Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media.
Learn new ways to connect and engage with your members by making them feel they matter.
4. Members Don’t Feel Like
they Matter
“I’ve
Been a
Member
for Years!”“Why
Don’t You
Talk to Me
Like a
Person?”
“You
Keep
Misspellin
g My
Name.”
“I Never
Got a
Thank
You.”
16. Measure What You Value
Do We Send Too Many Emails?
Why Didn’t You Come?
Do You Matter to Us?
17. Gaining Matterness
Identify Your Default Settings:
Are We More Open or Closed?
More Afraid than Fearless?
Make People Known or Unknown
Use Scenarios to Create
Conversation Starters Not Stoppers
Try 3 New and Fun Ways to Thank
People This Year
Enable People to Tell Their Stories
18. Be Different & Do Different
Twitter: @affine
afine@afine.us
www.allisonfine.com
19. Thank you for participating in our webinar.
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Notas do Editor
Margaret and not Peggy
Social media
Sharing ideas and stories
Wired to be kind and generous
Abundance and spread of capital