In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing.

1. Study Shows Huge Social Media Impact
For Automotive Sales And Service
http://www.wikimotive.net

2. In a recent study done by Sociable Labs it was revealed that a very
significant number of Automotive shoppers are making purchasing
decisions based on social sharing.
http://www.wikimotive.net

3. Apparently 1 in 4 shoppers who are active on Facebook have
made a vehicle or service department purchase based on
recommendations they saw in their news feed.
http://www.wikimotive.net

4. This has confirmed what we’ve always known about the value of
social media marketing and its direct impact on sales and service.
http://www.wikimotive.net

5. In the March 2012 report 62% of those surveyed said that they
had ever read a comment by a friend on Facebook relating to a
vehicle or automotive service.
http://www.wikimotive.net

6. • 75% of those had actually clicked the product link in their
friend’s comment.
• Once at the dealer’s site more than half of them actually
submitted a lead with either sales or service based on what they
learned from their friend’s comment.
http://www.wikimotive.net

7. Most importantly these customers who have found your dealer
through social media are happy to pass on the favor with 81% of
them saying that they would in turn post about their experience.
http://www.wikimotive.net

8. Clearly Social media can have a huge impact on your dealership,
and as you reach more and more people the sharing, and
therefore, the business you get from social media can grow
exponentially.
http://www.wikimotive.net

9. Other studies have shown that consumers who are at least
occasionally using social networks during their vehicle or service
shopping process, view recommendations from social networks as
more trustworthy (58%) than shopping sites (57%) and deal sites
(53%).
http://www.wikimotive.net

10. Contact Timothy Martell
Twitter Facebook Email
About Timothy
Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000
visitors per month. Timothy Martell executes a cutting edge online marketing strategy
consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local
Search, Consumer Rating Websites, Online Tools etc which have made Marlboro
Nissan to become one of the volume leaders in the whole of New England. Marlboro
Nissan website has had huge steady increases for almost the entire year (2009). In
August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online
only) and almost 1,000 leads.