This reviews how top healthcare brands have adapted themselves to the crisis of COVID19 response.

1. Friday Fast-5 Fly Over
What a difference a year makes:
hospital brands engage Covid-19 pandemic
May 8, 2020

2. HDX-15 Research Report / Benchmarking digital excellence from the top 15 U.S. hospital system websites 2
Benchmarking and Insights from the
Top 15 U.S. Hospital System Websites
Unpacking the Hospital
Digital Experience Index

3. 4
This is how men on staff appeared in 2017
Inclusion
3

4. Virtual Care Takes Center Stage

5. Mount Sinai’s Call for Help

6. Mount Sinai: research bench to bedside

7. Alert Headers are everywhere

8. Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs

9. Virtual Care Takes Center Stage
Amwell:
3,000% increase
in under 60 days.
Hospital:
Last year:
1,900 televisits
This month:
1,900 televisits
Next year:
1,900 visits / week

10. Virtual Care Takes Center Stage

11. Virtual Care Takes Center Stage

12. Virtual Care Takes Center Stage

13. Virtual Care Takes Center Stage

14. Telehealth: comfort in crisis

15. https://pkglobal.com/blog/2020/04/telemedicine-will-help

16. http://usefularts.us/2020/05/03/roy-schoenberg-
amwell-telehealth/

17. Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs

18. Chatbots Take Front Stage

19. Mayo News Network – Covid19 Hub

21. Virtual Care Takes Center Stage
30k/day interactions
daily optimization

22. https://ehealthcarestrategy.com/ai-chatbots-
join-the-frontline-of-covid-19-triage-
conversational-interfaces-speed-care/

23. Themes
1. Virtual care becomes primary
2. AI chatbots step-in
3. Covid-19 news hubs

24. Mayo News Network – Covid19 Hub

25. UPMC News is all Coronavirus

26. Upcoming webinar
Engagement Hubs
in Healthcare
Webinar: May 28th….tba!

27. Let’s Chat ;>
dwieneke@pkglobal.com