This document discusses how businesses and individuals can effectively use social media and digital platforms to connect locally and build their brand. It provides links to articles about using social media for sales, adapting to changes in the digital economy, engaging audiences meaningfully, precision marketing to the right audiences, and measuring consumer investment in brands. The overall message is that an authentic, audience-focused approach online mirrors real-world interactions and relationships.

1. Getting Local & Social in DigitalBe As Good Online as You Are Every Day Dave Wienekewww.usefularts.us@usefularts

2. Rock Star as Digital Entrepreneur 2 http://usefularts.us/2010/09/16/amanda-palmer-140conf/

3. Stadium Beer Vendor 3 http://usefularts.us/2011/04/15/are-you-a-twitter-sales-insurrectionist-here-are-three-who-remade-sales-in-140-characters/

4. Shirt Sales Person 4

5. The Message Economy is Expiring http://usefularts.us/2011/02/15/web-3-0-is-this-the-end-of-the-digital-world-as-we-know-it/ Dave Wieneke – www.usefularts.us

6. This Includes Meaningless Friend Requests http://tpdsaa.tumblr.com http://usefularts.us/2011/01/25/social-media-future/

7. “ Content is Neutral.Helping Your Audience is King. ” Dave Wieneke – www.usefularts.us

8. Which Audience You Need to Move, Where? 8 http://usefularts.us/2011/05/03/shopping3-0-precision-marketing/

9. Be Selective About Your Wins 9 http://usefularts.us/2010/05/25/adult-site-regulation-playboy-compliance/

10. “ Since Social Media is driven by consumers, you must inspire and measure their investment in your brand. ” 10

11. Let’s Talk About Stuff Tweet: @usefulartsBlog: www.usefularts.usEmail: strategy2.0@gmail.com