2. Target Market Analytics Young, Caucasian, moderately educated, childless women earning over $60,000 who browse from work Sites linking in: Youtube, Google, Facebook, Twitter, Wikipedia, IMDB, Flickr, fotolog Typical user spends about 4 minutes on Website total and 30 seconds on each page Source: Alexa.com
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4. A weekly American magazine of celebrity and human interest stories, published by Time Inc.
6. Best known for its yearly publications of “Most Beautiful People” and “Sexiest Man Alive”
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8. Benefits of Social Media Creates more loyal viewers, readers and buyers Increases viewers on People.com Creates Buzz-worthy Public Relations News Encourages customer feedback More calls to action ie: purchasing the magazine and subscriptions
9. The Idea People.com will promote Youtube videos of the cover story shoots. The videos will feature a live interview with the guest and a glimpse into their everyday lives.
10. How Will This Work? The video will be published in People Magazine on People.com, Youtube, Facebook, and Twitter Social media will work with People magazine to increase sales of the magazine, increase monthly/yearly subscriptions, and drive consumers and readers to People.com
11. Goals An increase of presence on Youtube Create buzz-worthy news that will draw people to People.com Increase People’s tweets from: 7,112 to 20,000 Increase Twitter followers from: 2,711,683 to 5,000,000 Increase Facebook “likes” from: 1,259,650 to 3,000,000
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13. One Last Thing… People Magazine will also make it easy to get the latest updates sent right to your phone through text alerts. The people who subscribe to text alerts will already have the inside scoop into who will be People’s next cover story…
