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M-ADVERTISING
PRODUCTS & SERVICES
​360˙Mobile Advertising
Solutions is trademark
of XL Axiata M-
AdvertisingBusiness
Unitand that of HCS.
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360˚Concept
MobileAdvertisingas
catalystfor any digital
marketingactivities.W
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Reach
Be targeted
​Targeting theAudience*
​Demographic: Gender|ARPU (SES)|AgeGroup |
Geographic: PhysicalLoc |HomeLoc |TravelPatterns
Psychographic: Browsing Habit |Spending Behavior|Hobby
​*) Morecombinations are available. Please discuss
​Don’t be Blind Folded
​Our KYC (KnowYour Consumer)platform providesin-
depth analysisofallXL Axiata’s subscribersfrom their
usage frequency,demographics,geographic,device
ownership and even browsing behavior.
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Call Behavior
SMS Behavior
Top Up Behavior
Location Behavior
Download Behavior
Payment Behavior
Roaming Behavior
Browsing Behavior
USER BEHAVIOR DETECTION BASED ONReach
Be targeted
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Reach
Be targeted
BasicMNO Subs. Profiling
Targeting the right audience profile and segments
Age
Gender
Location
ARPU
Device
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Children
5 – 12
Teenagers
13-19
Youth &
Young
Executive
20-25
Wife of
household
25-30
More
Mature
Woman
30+
915.646 10.596.701 17.634.062 4.376.713 4.630.036
TOTAL UNIQUE AUDIENCE 38.153.158
3 GSM MNO REACH IN MAJOR INDONESIAN CITIES*
Cities selected by Indonesia AdvertisingIndustry targetingstandard
*) Jabodetabek,Bandung, Yogyakarta, Semarang, Malang, Surabaya, Bali, Medan, Padang,
Pakanbaru, Lampung, Ujung Pandang, Manado,Palangkaraya, Banjarmasin, Aceh,Kendari
Reach
Be targeted
Unique SubscribersDataby Cities
as of Feb.2014 – TSEL, XL & ISAT
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How Mobile Works?
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Engagement
MeasureYour ROI
Mobile Engagement
Connect With Your Customer
BRAND
PROMOTIONS
PROFILED
DATABASE
TARGETED
ENGAGEMENT
MOBILEENGAGEMENT
MEASURABLEROI
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Engagement
Consumption
CustomerActivity
Linked To Purchase
By targeting consumersat point of purchase,
Brandtone offersa compelling propositionfor
FMCG’s to engage a consumerin real time, with a
directlink to sales.
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TheCustomer JourneyEngagement
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PRODUCTS
READY
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Reach
Industry StandardDigital
&MobileAdvertising
Standard2013-2014
SingleUMB#*200#
SingleInteractiveSMSSDC#2000
CampaignSLA3WorkingDaysMax.
TechSLA14WorkingDaysMax.
InventoryCrossInventoryPurchasesTSEL,
ISAT&AXIS
RatesCardSimpleRates3PricingPolicies
BrandingBrand/CampaignHeaderMasking
Richer Inventories
Messaging
IVR
LBA
Digital Rewards
UMB & USSD
In-Stream Audio Ads
Pre-Roll Video Ads
Companion Ads
Native Ads
Contextual Ads
Interstitial & IBN Ads
Market Profiling
StandardizationwithAdvertising,Media Industry
andaligningwithConsumerGoods sector.
Applyfor EngagementBased MobileAdvertising.
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Reach
LBA- Events triggered
byusersas they enter
particularlocations
From: ZARA
Pelanggan XL di
Senayan City,
Jangan Lupa
tanggal 28 July.
Zara akan disc until
90 %. Come and
Shoppng all of
item
SMS
MMS
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Reach
InterstitialPage
Auto skip after 7sec.
Rich Media Capabilities (HTML5)
In-Game Advertising
To:2000
KPU_updateinfo
JKN
To:2000
KPU_updateinfo
JKN
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Reach
Facebook& Twitter
To:2000
KPU_updateinfo
JKN
Features
1. Skip Button.
2. Multi Locations
3. Overlaycapabilities
4. HTML 5 supported
5. Location Sensitive
6. Smartphones &
Advance Feature
Phones
7. Tablets & Phablets
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Reach
RadioStreamingApp.
Smartphones.
Rich Media Capabilities (HTML5)
In-stream Audio & Video
Location Based (by Stations)
25+ top Indonesian Radios
Podcast
Radio Group
1. Masima
2. Mahaka
3. MRA
4. Urban
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Reach& Engagement
Facebook& Twitter
Timeline Insertion & RHS
Sponsored Twitter & Contents
Call to Action (install, like, etc)
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Engagements
Communication
platformforyour
audience
​Types of Mobile Engagements (call to action)
​Click toCall
Click to Download
Click to Like/Follow
Form Fulfillment
Etc.
​Have your audience engage to the campaign
​The real power of MobileAdvertising liesin its ability to
engage consumer personally.Taking thisfunction with
great creativity could boost the whole advertising
campaign by building Data Mining capabilities.
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Engagements
USSD & UMB
Interactive
Call to Action (download, activate)
Multiple Choice
Simple, all phones
Interactive UMB MobileCRM
To:2000
KPU_updateinfo
JKN
To:2000
KPU_updateinfo
JKN
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Engagements
Communication
platformforyour
audience
To:2000
KPU_updateinfo
JKN
Interactive SMS Ads MobileCoupon
To:2000
KPU_updateinfo
JKNhttp://m.freeburger.com/
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Engagement
Advergame
Smartphones.
Rich Media Capabilities (HTML5)
50 ready made templates
Custom game development
Single Sign-On (FB & Twitter)
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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Engagement
Advergame
HTML5BRANDED MINI-GAMES
Features:
• Exclusively customisedandinteractivemini-games
• Fully supportedsocialfeatures, including
leaderboard andscore sharing
• Distribution available on any HTML5 supported
platform
• Quickturnaroundtimefor platform setup (1 month)
A custom-built brandedgamethat can be played with friends
andshared on multiple platforms
Branded game Social Features Advertising Platform
+ +
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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Engagements
IVR andAudioPush Ads
Interactive
Call to Action (download, activate)
Record Capabilities
Gamification Capability To:2000
KPU_updateinfo
KING OF ICE
+6000
To:2000
KPU_updateinfo
Incoming Call Answer Call
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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Consumption
Beyond conversion
​Don’t have an E-Commerce? No problem
​Our serviceshave nowincludeOrder Fulfillment,from
OrderTaking,Payment* and Delivery.WithXLreputation
for world classCustomer Service, thisis also embedded.
​*) Weaccept:Credit Card, Debit Card, XL Tunai and even COD.
​ConversiontoConsumptionis the key
​Thiswas none existence until now.With Mobile Banking,
MobileWallet,MobileCreditCard and today newservices
emerging asend-to-end MobileCommerce,consumption
through mobile isimmediate.
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Consumption
Beyond conversion
XL AdReach collaborates
with Acommerce to
provides the complexity
of owningan e-
commerce business
withoutthe hassle of
runningone.
We even include
warehousingandorder
fulfillment.
COD/CCODor complex
paymentgateway are
included.
Integrated Mobile Commerce
We build,develop,stockmanage and even deliverdirect.
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Consumption
EleveniaIntegrationwith
multipayment module
Integrated Mobile Commerce with Mobile Wallet
BeyondCOD/CCOD and Online PaymentGateway
XL AdReach offers
complete turnkey
integration into Elevenia
to increase your brand
presence andproduct
placements at one of
Indonesia’s biggest
Online Marketplace
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Loyalty& Consumption
MobileCoupon & Digital
Rewards
Push Display Expand toClaim Offer
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NON DIGITAL
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Reach
Jabodetabek Commuter
Line.Integrationwith
InteractiveSMS& LBAW
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Engagement
In-TaxiInteractiveTV
Features:
Full integration with Click to Actions & part of Ads
Supported Telecommunication Services with
possible Mobile Interactivity Functions.
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Engagement
In-TaxiInteractiveTV
Features:
Exclusive Business Agreement with Organda’s Monopolized taxi advertising company.
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CASE STUDIES
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CONTREXYN
LOYALTY
SMS Interactive
& Free Credit
Rp5.000
Target
User Group
Gender Female
Age 25 – 35
ARPU <100.000
Location Garut,
Tasikmalaya, Bandung
Handset Featured
& Basic Phone
Ikuti Contrexyn Bunda PEDE.
Ketik CBP (spasi)
Nama(spasi)noHP(spasi) Nama
toko beli Contrexyn. Kirim ke
2000. Gratis 3000 pengirim
pertama dapat pulsa 5000.
Campaign Period
24 September – 18 October 2013
Requested Impressions
- 75,000 sms Interaktif
- Free credit for 3000 user
Result
- 75,000 broadcasted in 1 day
- 5,200 sms feedback in 2 days
- 3,000 free pulsa top up
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DISDUS
SALES
Increasing sales at
disdus.com
TARGET
Food Lover at
Jabodetabek
Result
- Delivery Success = 46,307
- 7,325 voucher bought
- Sales response Rate : 15,96 %
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37|
POPMIE
SALES
Increasing sales for
Pop Mie – 2013
TargetAudience
Gender Female Age Group
25 – 35 ARPU (SES) All
Location Nationwide
Handset All
Campaign
Pop Mie Get Lucky 2013
Result
- 1, 6 Mio Registered Profiles
- Over 4Mio Redemption
- Sales increase 50%
To:2000
KPU_updateinfo
JKN
W
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Get behavior
customer
Can define
sales
strategies in
the future
Can manage
customer
need
Etc.
Profiling
Data
Get more
Revenue
More
production
Increase sales
Etc.
Up Selling
Brand
Loyalty
program
Reward
Capability
Grouping
Community
Open
promotion
for Member
Strengthen
Brand Loyalty
Capability to
define dynamic
campaign
interactive
scenario for
Brand customer
More close to
deliver right
offer on right
customer
Brand
Engagement
LBA
Broadcast Blast
Off-Deck
Promotion Ads
Banner Ads
TV Ads
Brand Awareness
Whatitshould be
TheFramework–Your
MobileBranding Goals
W
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Meaningful, Measurable,
Memorable. A complete 360˚
Digital Marketing Solutions.
W
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Thank you
W
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.A
.08568525068
|02193658144
W
.A
.08568525068
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.A
.08568525068
|02193658144

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