#Introduction ADconnect a 360° #Concept #Mobile #Advertising as #catalyst for any #digital #marketing #activities
#Apply for #Engagement #Based Mobile Advertising
#Messaging
#IVR
#Location #Based #Advertising
#Digital #Rewards
#UMB and #USSD
In-Stream #Radio #Audio #streaming Advetising
Pre-Roll #Video Advertising
#Companion Advertising
#Native #Ads
#Contextual Ads
Interstitial and IBN Ads
#Interstitial Page
#Auto skip after 7sec.
Rich Media Capabilities ( #HTML5 )
In- #Game Advertising
#Facebook and #Twitter
Timeline Insertion & RHS
Sponsored Twitter and Contents
Call to #Action ( #install , #like , etc)
#Radio #Streaming Application
#Smartphones
#Rich #Media #Capabilities (HTML5)
In-stream Audio and Video
Location Based (by Stations)
25+ top Indonesian Radios
#Podcast
#USSD and #UMB
Interactive
Multiple Choice
Simple, all phones
#Advergame
Smartphones
Rich Media Capabilities (HTML5)
50 ready made templates
Custom game development
Single Sign-On (Facebook and Twitter)
IVR and Audio Push Ads
Interactive
#Call to Action ( #download , activate)
Record Capabilities
Gamification Capability
Don’t have an E-Commerce ? No problem
Our services have now include Order Fulfillment, from Order Taking, Payment* and Delivery. With XL reputation for world class Customer Service, this is also embedded.
*) We accept: #Credit Card , #Debit Card, XL Tunai and even COD.
#jalan #pertengahan ##kelurahan #cijantung #kecamatan #pasar #rebo #jakarta #timur
More #info :
#Widyanto #Duta #Nugroho
#LINE : widyanto
#Skype : nyantaidulu
#GTalk : widyanto@gmail.com
Y!M : widyantodutanugroho@yahoo.com
#twitter : @widy_anto & @widyanto_dn
#WhatsApp / #SMS (only) : 08568525068
CDMA: +6221 93658144 and +6221 33565928
==============================
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4. 4|
Reach
Be targeted
Targeting theAudience*
Demographic: Gender|ARPU (SES)|AgeGroup |
Geographic: PhysicalLoc |HomeLoc |TravelPatterns
Psychographic: Browsing Habit |Spending Behavior|Hobby
*) Morecombinations are available. Please discuss
Don’t be Blind Folded
Our KYC (KnowYour Consumer)platform providesin-
depth analysisofallXL Axiata’s subscribersfrom their
usage frequency,demographics,geographic,device
ownership and even browsing behavior.
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5. 5|
Call Behavior
SMS Behavior
Top Up Behavior
Location Behavior
Download Behavior
Payment Behavior
Roaming Behavior
Browsing Behavior
USER BEHAVIOR DETECTION BASED ONReach
Be targeted
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7. 7|
Reach
Be targeted
BasicMNO Subs. Profiling
Targeting the right audience profile and segments
Age
Gender
Location
ARPU
Device
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8. 8|
Children
5 – 12
Teenagers
13-19
Youth &
Young
Executive
20-25
Wife of
household
25-30
More
Mature
Woman
30+
915.646 10.596.701 17.634.062 4.376.713 4.630.036
TOTAL UNIQUE AUDIENCE 38.153.158
3 GSM MNO REACH IN MAJOR INDONESIAN CITIES*
Cities selected by Indonesia AdvertisingIndustry targetingstandard
*) Jabodetabek,Bandung, Yogyakarta, Semarang, Malang, Surabaya, Bali, Medan, Padang,
Pakanbaru, Lampung, Ujung Pandang, Manado,Palangkaraya, Banjarmasin, Aceh,Kendari
Reach
Be targeted
Unique SubscribersDataby Cities
as of Feb.2014 – TSEL, XL & ISAT
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15. 15|
Reach
LBA- Events triggered
byusersas they enter
particularlocations
From: ZARA
Pelanggan XL di
Senayan City,
Jangan Lupa
tanggal 28 July.
Zara akan disc until
90 %. Come and
Shoppng all of
item
SMS
MMS
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16. 16|
Reach
InterstitialPage
Auto skip after 7sec.
Rich Media Capabilities (HTML5)
In-Game Advertising
To:2000
KPU_updateinfo
JKN
To:2000
KPU_updateinfo
JKN
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20. 20|
Engagements
Communication
platformforyour
audience
Types of Mobile Engagements (call to action)
Click toCall
Click to Download
Click to Like/Follow
Form Fulfillment
Etc.
Have your audience engage to the campaign
The real power of MobileAdvertising liesin its ability to
engage consumer personally.Taking thisfunction with
great creativity could boost the whole advertising
campaign by building Data Mining capabilities.
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21. 21|
Engagements
USSD & UMB
Interactive
Call to Action (download, activate)
Multiple Choice
Simple, all phones
Interactive UMB MobileCRM
To:2000
KPU_updateinfo
JKN
To:2000
KPU_updateinfo
JKN
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23. 23|
Engagement
Advergame
Smartphones.
Rich Media Capabilities (HTML5)
50 ready made templates
Custom game development
Single Sign-On (FB & Twitter)
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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24. 24|
Engagement
Advergame
HTML5BRANDED MINI-GAMES
Features:
• Exclusively customisedandinteractivemini-games
• Fully supportedsocialfeatures, including
leaderboard andscore sharing
• Distribution available on any HTML5 supported
platform
• Quickturnaroundtimefor platform setup (1 month)
A custom-built brandedgamethat can be played with friends
andshared on multiple platforms
Branded game Social Features Advertising Platform
+ +
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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25. 25|
Engagements
IVR andAudioPush Ads
Interactive
Call to Action (download, activate)
Record Capabilities
Gamification Capability To:2000
KPU_updateinfo
KING OF ICE
+6000
To:2000
KPU_updateinfo
Incoming Call Answer Call
Deploy with Interstitial, IBN Off-deck, LBA SMS,
SMSBC, In-stream Radio, IVR
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26. 26|
Consumption
Beyond conversion
Don’t have an E-Commerce? No problem
Our serviceshave nowincludeOrder Fulfillment,from
OrderTaking,Payment* and Delivery.WithXLreputation
for world classCustomer Service, thisis also embedded.
*) Weaccept:Credit Card, Debit Card, XL Tunai and even COD.
ConversiontoConsumptionis the key
Thiswas none existence until now.With Mobile Banking,
MobileWallet,MobileCreditCard and today newservices
emerging asend-to-end MobileCommerce,consumption
through mobile isimmediate.
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Consumption
Beyond conversion
XL AdReach collaborates
with Acommerce to
provides the complexity
of owningan e-
commerce business
withoutthe hassle of
runningone.
We even include
warehousingandorder
fulfillment.
COD/CCODor complex
paymentgateway are
included.
Integrated Mobile Commerce
We build,develop,stockmanage and even deliverdirect.
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28. 28|
Consumption
EleveniaIntegrationwith
multipayment module
Integrated Mobile Commerce with Mobile Wallet
BeyondCOD/CCOD and Online PaymentGateway
XL AdReach offers
complete turnkey
integration into Elevenia
to increase your brand
presence andproduct
placements at one of
Indonesia’s biggest
Online Marketplace
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35. 35|
CONTREXYN
LOYALTY
SMS Interactive
& Free Credit
Rp5.000
Target
User Group
Gender Female
Age 25 – 35
ARPU <100.000
Location Garut,
Tasikmalaya, Bandung
Handset Featured
& Basic Phone
Ikuti Contrexyn Bunda PEDE.
Ketik CBP (spasi)
Nama(spasi)noHP(spasi) Nama
toko beli Contrexyn. Kirim ke
2000. Gratis 3000 pengirim
pertama dapat pulsa 5000.
Campaign Period
24 September – 18 October 2013
Requested Impressions
- 75,000 sms Interaktif
- Free credit for 3000 user
Result
- 75,000 broadcasted in 1 day
- 5,200 sms feedback in 2 days
- 3,000 free pulsa top up
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POPMIE
SALES
Increasing sales for
Pop Mie – 2013
TargetAudience
Gender Female Age Group
25 – 35 ARPU (SES) All
Location Nationwide
Handset All
Campaign
Pop Mie Get Lucky 2013
Result
- 1, 6 Mio Registered Profiles
- Over 4Mio Redemption
- Sales increase 50%
To:2000
KPU_updateinfo
JKN
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38. 38|
Get behavior
customer
Can define
sales
strategies in
the future
Can manage
customer
need
Etc.
Profiling
Data
Get more
Revenue
More
production
Increase sales
Etc.
Up Selling
Brand
Loyalty
program
Reward
Capability
Grouping
Community
Open
promotion
for Member
Strengthen
Brand Loyalty
Capability to
define dynamic
campaign
interactive
scenario for
Brand customer
More close to
deliver right
offer on right
customer
Brand
Engagement
LBA
Broadcast Blast
Off-Deck
Promotion Ads
Banner Ads
TV Ads
Brand Awareness
Whatitshould be
TheFramework–Your
MobileBranding Goals
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