Product launching is one of the key to make your product success into market, making mistake in product launching will have huge impact in research, planning, investment, time, operation and business.

1. Simple Step:
Effective Product Launching
(New Product or Re-Launching Product)

2. Behind every technological breakthrough there lies a dream. Behind every new
product there lies a dream. Dreams create realities-- through hard work.
(Rolf Jensen)

3. The War Room
Divining your concept (comprehensive concept of your new product
development), clear message, launch goal, timing and evaluation plan.

4. The Enemy
Clear your market segmentation and your competitor weakness.

5. The Strategy:
Inbound, Outbound, milestones past product; build an excitement and demand for
your product before it is available in the market.

6. The Strategy
and product availability during the launch bundled with direct impact in
customer purchase program and distribution strategy.

7. The War
Website, Press Released/ Conference, Soc-Media, thematic communications, Interaction
program such as promotions, POS, ATL, BTL, Activations and the launching event.

8. The War
Idea Tips: Create the First, Wildest , Interactive and mass generator event
will create a huge awareness of your product.

9. The Harvest
Strong connection, increase demand and loyalty of the product,
achievements and evaluations.

10. Thank You
Widodo Heru
Retail Business, Branding and Channel Marketing Professional
Hospitality and Destinations Enthusiasm
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