2. Definition
SEO Stands for Search Engine Optimization.
SEO is all about optimizing a web site for search engines.
SEO is the process of designing and developing a web site to rank well in
search engine results.
SEO is to improve the volume and quality of traffic to a web site from
search engines.
4. How Search Engine Work
Search engines perform several activities in order to deliver search results
Crawling – It is the process of fetching all the web pages linked to a web
site. This task is performed by a software, called a crawler or a spider.
Indexing – It is the process of creating index for all the fetched web pages
and keeping them into a giant database from where it can later be retrieved.
Essentially, the process of indexing is identifying the words and expressions
that best describe the page and assigning the page to particular keywords.
5. Processing - When a search request comes, the search engine processes it .
i.e. it compares the search string in the search request with the indexed
pages in the database.
Calculating Relevancy - Since it is likely that more than one pages
contains the search string, so the search engine starts calculating the
relevancy of each of the pages in its index to the search string.
Retrieving - The last step in search engines' activities is retrieving the best
matched results. Basically, it is nothing more than simply displaying them in
the browser.
6. Types of SEO
White Hat SEO
Black Hat SEO
Gray Hat SEO
7. White Hat SEO
White Hat SEO describes the ethical practices used by web designers to
optimize a website in order achieve optimal online visibility for specified
keywords. White Hat SEO techniques promote long term results conform to
Google's SEO guidelines and is regarded as being the most effective process of
website promotion.
8. Black Hat SEO
Black Hat SEO is the opposite to White Hat SEO and as such is deemed as
being unethical. Black Hat SEO is considered to be an aggressive SEO tactic
and as such tend to ignore fundamental search engine guidelines. Although
these practices can generate quick results, they are more often than not short
term. Choosing to implement Black Hat SEO techniques to increase your
website's online visibility and ranking should be discouraged as your website
may very well be banned from major search engines.
9. Gray Hat SEO
Gray hat SEO is SEO techniques that take more risks than white hat SEO
techniques but aren't likely to get your site banned from search engines.
They're questionable SEO techniques but not in the same category as black hat
SEO techniques. However, what's considered gray hat SEO today might be
black hat SEO next year
11. On-Page SEO Optimization
On Page SEO is the first thing to look at and it has to do with keywords within
the pages themselves. On page SEO or search engine optimization is making
sure that your website is as search engine friendly as possible. If your website
is not optimized then you have less chance of getting good results in the search
engines
12. On-Page SEO Checklist:
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
13. Off-Page SEO Optimization
Off page SEO or search engine optimization is doing things off site to improve
your sites search engine rankings. The only thing you can do off site to
increase your rankings is build up more links. More links will generally lead to
better Google PageRank and better search engine rankings
