1. PSYCHOLOGY - Introduction www.humanikaconsulting.com

2. What is Psychology? The scientific study of human and animal behavior

3. What is Behavior? Pretty much ANYTHING that you do, think or feel.

4. Types of Psychology Research: Studies why things happen. Deals with theories and lab experiments “Lab tests show people’s anxiety level increases when surrounded by the color red.” Applied: Figures out how to USE information found by researchers “NASA scientists study which colors to paint the inside of the International Space Station”

5. Fields of PsychologyWhere Psychologists work

6. Example fields (p21-22) Clinical Psychology – therapists etc Educational Psychology – therapists for kids, help ID and aid learning styles and issues Child Psych – how the brain grows and learns to learn. Also – how to parent Environmental Psych – coping with disasters, crowding, workplace environment

7. Example Fields continued Industrial Psych – marketing, public relations, efficiency Engineering Psych – human / machine interaction, design casinos Experimental Psych – usually research people. Lab experiments. Colleges Teaching – this class for instance

8. History of Psychology The founders

9. Charles Darwin Not a psychologist Developed theory of evolution Believed we can study animals to understand ourselves

10. William Wundt (“Vundt”) Germany 1880s Laboratory of Psychology “Father of Psychology” First to try to scientifically study the workings of the mind Introspection Record your thought Map out the thought process Did not work out well – but inspired others

11. William James First American Psychologist 1880s – 1900s All activities of the mind (thinking, feeling learning, remembering) serve to help us survive

13. Concentration on the unconscious mind

15. Ivan Pavlov Russia early 1900s Experiments with his dog Conditioned response Behavior is result of past experience

16. John Watson (early 1900s) ALL behavior is the result of learning (or conditioning) – even what we think is instinct Similar experiments as Pavlov – but Watson used children Has some serious impact on the kids Albert and the rat

17. B.F. Skinner Mid – late 1900s. American Conditioning can be applied to entire societies Reward for behavior results in that behavior being done again in the future Though he did not feel the opposite worked (punishment does not change behavior – just covers it up) Entire basis for “Walden II” – a utopian society based on rewarding good behavior (Class participation points work the same way 

18. Approaches to Psychology Neurobiological Behavioral Psychoanalytic Cognitive Sociocultural

19. Neurobiological Concentrates on the Chemical / Physical reasons for behavior What chemical reactions occur in our brains and bodies as a result of stimulations and what reactions do they cause? In some ways, our behavior is hard wired into us

20. Just for laughs

21. Outdoor GrillingArea

22. Behavioral We adapt our behavior based on rewards We learn through experience Behavior can be changed B.F. Skinner was a behavioralist

23. Humanistic Interested in what it means to be human Everyone has the chance to grow to greatness. The only thing holding us back is ourselves. We continually strive to achieve greatness Maslow’s Hierarchy of Needs

24. Psychoanalytical Approach We all have suppressed desires We unconsciously do things to alleviate these desires Analyze what we do subconsciously in order to understand our REAL selves. Freud: father of psychoanalysis

25. Cognitive Approach Studies how we process information through perception, attention, language, memory, and thinking How they influence our thoughts, feelings, behaviors and ability to operate in our world. Past experiences make the difference between one person's perception and another's Can you give an example to illustrate this?

26. Sociocultural Approach Impact society has on behavior economics, race, ethnic group, climate, religion, language, traditions, cultures, gender, location, politics, etc

27. Knowing your self and make the better place in this world