Corporate profile of Whyletz Branding Pvt Ltd

1. Building brands people love
www.whyletz.com

2. The new world of brands
delivers experiences
that emotionally connect.
People buy experience; not products.
And the most disruptive companies in the world are performing well
with their brand and relation with customers.

3. Building brands people love.
Whyletz is a strategic branding agency and creative design studio
helping brands grow faster. We help companies to build their brands
with clear strategy and communications that reach into customers.

4. We help companies
by growing their brands
to increase reach, revenue & reputation.
Branding is a crucial element for companies to win the game. We always
look forward to creating an impact in the world by the brands we build.

5. Get clarity,
be sharp & focused.
In the game of speed, having
clarity helps you stay focused.
Sharpening the vision, preparing the ground, and a better plan to compete & strive.
How deep the brand is rooted will help you stay strong in the long run.
STRATEGY
+ Brand Analysis
+ Brand Naming
+ Essence & Strategy
+ Architecture & Positioning
+ Brand Guidelines

6. Say it out
clear and loud.
Better design creates impression,
and clear communication
creates impact.
It’s not what you give or sell, people believe in what you communicate.
They are obsessed with what they see. Make your designs better to communicate your purpose.
DESIGN
+ Brand Identity
+ Brand Collaterals
+ Presentation
+ Product & Packaging
+ Communications

7. Always stay ahead.
Keep the pace and always be
ready for the game.
Managing your brand on the go is very important to stay alive in the market.
Always be up, and keep checking. People are good at forgetting you for a better player.
MANAGEMENT
+ Brand Planning
+ Brand Management
+ Digital Branding
+ Activation
+ Consulting & Advisory

8. Creating brands around the world
Delivering experiences across borders
MAJOR INDUSTRIES
+ BANKING & FINANCE
+ COMMUNITY & PLATFORMS
+ CORPORATE
+ EDUCATION & TRAINING
+ EVENTS
+ FASHION & LIFESTYLE
+ FMCG
+ FOOD & BEVERAGES
+ HEALTHCARE
+ HOSPITALITY
+ JEWELLERY
+ MEDIA & ENTERTAINMENTS
+ PERSONAL BRANDS
+ PRINT & PUBLICATIONS
+ REAL ESTATE
+ RETAIL
+ SPORTS
+ TECHNOLOGY
+ TRAVEL & TOURISM
MAJOR COUNTRIES
INDIA +
CHINA +
MALAYSIA +
MALDIVES +
SINGAPORE +
UAE +
OMAN +
QATAR +
KUWAIT +
SAUDI ARABIA +
RWANDA +
ZIMBABWE +
SCOTLAND +
LATVIA +
USA +

9. Impact

10. Wisholize
Wisholize delivers customized gift
experiences online.
Challenge
In a crowded online market place of gifts, custom
printing, and mementos; positioning a brand with a
personalized touch was a real challenge.
Effort
With a unique name ‘Wisholize’, the brand speaks to
its customers to personalize one’s wishes and make
the moments memorable. The strategy positioned the
brand to stay a step ahead to personal experience
than delivering products, and the tagline ‘Gift your
wish’ complements the purpose.
Result
Brand got a good acceptance in the market because
of the strong branding and visual experience.
Deliverables
Brand Name, Strategy, Brand Identity, Tagline,
Packaging Design, Marketing Collaterals,
Website UI Design

11. Iceberg Ice Creams
A young ice cream brand growing fast with a vision to
be the best in India.
Challenge
For a new ice cream brand, it takes time to be known
as a brand in the wide market of India. Even though
the brand has been in the market for over 4 years, it
didn’t have a growth on brand side to reach into more
people.
Effort
We redesigned the entire communication pattern,
tuned up the identity and rooted the brand with
strong strategic elements. With the brand essence
‘Melt into moments of bliss’ we created an emotional
connection to customers. We took the brand
experience into retail through store design.
Result
Iceberg is growing fast in South India with 9 types of
stores. Franchisee opportunity is growing fast with the
new branded outlook, that looks credible to investors
as well.
Deliverables
Brand Strategy & Essence, Identity Redesign, Brand
Communications, Packaging Design, Marketing
Collaterals, Store, Website

12. Happiitude
Happiness & wellbeing training workshops
for all age groups.
Challenge
‘Happiitude’, previously ’ThinkTap’, lacked proper
messaging and communication. The target
audience; 4-90 age group was a real challenge to
build brand communications
Effort
We rebranded ’ThinkTap’ into ‘Happiitude’ with
happiness in the name itself. With an expanded colour
palette, we tried to cater audience of all age group
and categorized it. Redesigned communication
materials focusing on the result of the brand.
Result
Happiitude got a new positioning through the
strategy and it became easy and reachable to its
audience. New design language and colours gave the
brand experience through digital assets and live
events.
Deliverables
Brand Renaming, Strategy & Positioning,
Brand Identity, Tagline, Marketing Collaterals,
Website UI Design

13. Britco & Bridco
Rebranding the mobile technology
training institute
Challenge
Britco & Bridco, being pioneers in the mobile
technology education field, was rarely
considered when it came to one’s higher education
due to its field. The challenge was to make the brand
a significant choice for students.
Effort
We positioned the brand with the essence ‘Raising
tomorrow’s leaders today’, making the courses more
promising and need of time. Coordinated the brand
and communications with colour and designs.
Result
Bricto & Bridco branded well in people’s minds
through enhanced online and offline communica-
tions. Admissions were increased and expanded to
new locations.
Deliverables
Brand Strategy, Brand Identity,
Communication Designs, Campaign,
Brand Launch Creatives

14. Zainoon
Arabian condiments brand in Kerala
Challenge
This was a new and unorganized market segment in
Kerala, our effort was to give a position for the brand.
Effort
We named the brand ‘Zainoon’ with an Arabic touch,
and created a logo that looked like a ship and sunrise,
depicting an imported Arabian taste.
Result
The communication materials shared the message of
easily preparing evening snacks at home, that creates
an opportunity in the market.
Deliverables
Brand Name, Brand Identity, Tagline,
Photography, Packaging Design,
Marketing Collaterals

15. Thinkinpark
Thinkinpark is a creative platform to enhance
productivity.
Challenge
Key differentiation of the brand from other creative
brands and positioning it in a new segment was the
challenge. Thinkinpark is a platform with products,
events, marketplace and technology.
Effort
We tried a clean and minimal design that created an
impression. Brand character ‘Kin’ gives life to the
brand. The curiosity of a child made the brand
creative without being kiddish.
Result
An interesting brand with minimal design experience.
Deliverables
Brand Name, Brand Identity,
Marketing Collaterals, Website

16. Dr Juice
A juice outlet chain in Oman
Challenge
The name Dr Juice gives a healthy feeling and at the
same time it din’t look approachable with ‘Dr’ in it.
Effort
We took the effort to make the brand more cool &
interesting through designs. All communication
materials were done in a colourful way for people to
get attracted to it. With the brand mascot ‘Dr. Juice’,
the brand appeared funny.
Result
A good looking brand with great visual appeal.
Deliverables
Brand Identity, Tagline, Packaging Design,
Marketing Collaterals

17. Cloudium
A technology service company
Challenge
To position Cloudium in a highly competitive and
crowded technology service market.
Effort
We made a detailed analysis around technology
service brands and positioned Cloudium with its USP.
With the brand essence 'Developing Competitive
Edge', the brand shows its sharpness in quality and
delivery.
Result
A classy and competing brand with a sharp look. The
strong design and colour gives the confidence to
customers to buy services from Cloudium. And, we
developed a brand plan as the route map for the
brand's future.
Deliverables
Brand Strategy & Positioning, Brand Identity, Tagline,
Marketing Collaterals, Website UI Design.

18. Caletal Developers
An fast-growing innovative builder brand from Kerala
Challenge
The vision of the brand is to be an innovative builder
in Kerala. To reach that level, we had to do a lot of
creative thinking and try a different brand positioning.
Effort
We created a simple identity with lines and dots with
the brand essence - Passion. Perfection. We tried
innovative ideas at different levels - creativity in
marketing collaterals, outdoor campaigns, and strong
digital brand management.
Result
The brand became a notable builder in the sector
through the outdoor campaign. With the brand
relaunch and website redesign, we are creating a
different experience to the buyers and also to the
market.
Deliverables
Brand Strategy, Identity Design, Outdoor Campaigns,
Digital Marketing, Contests, Brand Promotional
Events, and Brand Management.

19. Ayurvalley
Ayurvalley is an Ayurvedic brand with clinics, hospital
and Ayurveda Village.
Challenge
Ayurvalley needed a standard touch for Ayurveda to
stand out from all existing Ayurveda treatment
brands. Though it is in growing stage, we created the
brand with a futuristic approach to show the unique
position of the brand and Ayurveda.
Effort
We tuned up the current logo a bit and created the
brand essence 'Making Life Worth Living' - covering
all aspects of the brand - Ayurveda, Yoga, Health and
Wellness. We tried to extend the concept through a
careful design process to enhance user experience in
every touchpoint.
Result
The result was a futuristic Ayurveda brand with a
strong base. Just after the soft launch itself, the
brand is getting a better response. And, it will help a
fast growth for the brand in the near future.
Deliverables
Identity tune-up, Brand Strategy & Positioning,
Tagline, Marketing Collaterals, Website UI Design &
Development.

20. Manorama Sambadyam
The Finance publication from the house of Malayala
Manorama needed a launch campaign to relaunch its
new look to public.
Challenge
We had to create a local campaign focused on
low-to-medium level audience who buy the magazine
for their financial planning.
Effort
We created a simple and very direct messaging
through real testimonials that Sambadyam got from
their past readers. We made it simple yet beautiful
with advertisement craft and art.
Result
The campaign got the attention of the public. People
also appreciated the creativity. The magazine got a
good result after the launch from the market.
Deliverables
TV Commercial, Print Ads, Digital Ads, PoP and
Promotional Materials.

21. Uber
Uber needs to promote the brand regionally among
local public and increase downloads.
Challenge
The real challenge was to create a locally appealing
vernacular campaign without breaking the global
brand value.
Effort
We created an illustrative campaign with Malayalam
captions to reach out to the local public. It was the
first time Uber tried a local language campaign at this
level. With the brand graphic pattern and colour, we
could deliver the campaign without losing the brand
feel.
Result
This funny and local language creative attracted the
public towards the billboards. App download was
increased by 15-20%. Uber extended this campaign
from Kochi to another city, Trivandrum.
Deliverables
Vernacular Campaign

22. Team

23. AHMAD VASEEM
CEO & CHIEF CREATIVE OFFICER
AHSAN NASEEF
DESIGN DIRECTOR
SIMI MAJEED
BUSINESS DEVELOPMENT MANAGER
ABDUL RAZAK
OPERATIONS & HR MANAGER
JEENA GEORGE
CLIENT RELATIONS OFFICER
NEETU KURIAN
DIGITAL BRAND CONSULTANT
MINNA PAULY
SENIOR BRAND STRATEGIST
WASEEM AHAMMED
SENIOR BRAND DESIGNER
RITHIN PETER
BRAND DESIGNER
LOLA
CONCEPT ARTIST
RAHUL SIVASHANKAR
DIGITAL MARKETING MANAGER
SUREJ SHAMS
SALES & MARKETING MANAGER
ASWATHI SURESH
CONTENT MANAGER
DEAN JOSE
MEDIA MANAGER
AJMAL KVK
BRAND DESIGNER

24. BRANDS WE SERVED BRANDS WE BUILT

25. 6+
Years.
30+
Industries.
300+
Clients.
Whyletz Blog listed in
‘Top 100 Branding Blogs on Internet’ in 2016 by FeedSpot.
Whyletz Branding Pvt. Ltd. got selected as one of the
100 Promising Startups from Kerala by
Startup Village, Kerala in 2014.

26. www.whyletz.com
letz@whyletz.com
+91 9567 907 111
+971 55 244 6882
+971 56 336 4252