Hermawan Kartajaya (MarkPlus,Inc) Presentation in Asean Blogger Festival
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Community from vertical to horizontal, from exlusive to inclusive, from individual to social. Blogger Community within
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Hermawan Kartajaya (MarkPlus,Inc) Presentation in Asean Blogger Festival
- 1. YWN: Into New ASEAN 2015 The Thirteen Game Changers for Bloggers as Marketeers ASEAN Blogger Festival Indonesia 2013 Surakarta, 10-12 May 2013 Hermawan Kartajaya Founder and CEO of MarkPlus, Inc. President of World Marketing Association One of the “50 Gurus Who Have Shaped the Future of Marketing” (CIM, UK 2003)
- 5. May 14 Palembang Arista Hotel May 16 Padang Grand Inna May 21 Surabaya Shangri-la Hotel May 28 Jogja Inna Garuda May 30 Bandung Harris Hotel June 11 Makassar Swissbel Hotel June 13 Jayapura Horison Hotel June 20 Banjarmasin Mercure Hotel June 25 Solo Sunan Hotel June 04 Manado Sintesa Peninsula May 02 Medan Aston Hotel May 07 Semarang Horison Hotel May 23 Denpasar Aston Hotel July 02 Pekanbaru Ibis Hotel June 18 Balikpapan Novotel Hotel June 27 Pontianak Aston Hotel
- 6. WHY
- 7. G2G B2B P2P Follow me @hermawank www.the-marketeers.com
- 8. “Closed” ‘’Open” “Limited” “Unlimited” “Context” “Content” VS Follow me @hermawank www.the-marketeers.com
- 9. 1 2 3 From Vertical to Horizontal From Exclusive to Inclusive From Individual to Social Follow me @hermawank www.the-marketeers.com
- 10. WHAT
- 11. #1 Netizen as Prime Mover #2 Youth vs Senior #3 Women vs Men Follow me @hermawank www.the-marketeers.com
- 12. Three Main Roles of Blogger: #1 Blogger as Publisher #2 Blogger as Editor #3 Blogger as Marketeer Follow me @hermawank www.the-marketeers.com
- 13. HOW
- 14. Rethinking ASEAN Hermawan Kartajaya Upcoming book: Rethinking ASEAN Follow me @hermawank www.the-marketeers.com
- 15. Persian Follow me @hermawank www.the-marketeers.com
- 16. 01 CONNECTIVITY 02 COMMUNITY 03 CONFIRMATION 04 CLARIFICATION 05 CODIFICATION 06 CO-CREATION 07 CURRENCY “Beconnectedwithyourcustomers,competitorsand changeagentsatreal-time” “Leveragethepowerofcommunity,bothonlineand offline” “Donottarget,butconfirmtogetapprovalfromthe communities” “Inviteyourcustomersandclarifyyourpositioning” “Differentiationshallbeauthentic,codifyyourDNA” “Givechancestoyourcustomerstoco-createyourproduct” “Pricingshallfollowthecurrencyparadigm” Follow me @hermawank www.the-marketeers.com
- 17. 08 COMMUNAL ACTIVATION 09 CONVERSATION 10 COMMERCIALISATION 11 CHARACTER 12 CARE 13 COLLABORATION “Activateyourrelevantcommunitytobetherealchannel” “Createconversationwithyourcustomerstopromoteyour offerings” “Don’tsell,butcommercializeyourtruefriendshipwith customersforthegoodnessofbothsides” “Buildyourcharactertostrengthenyourbrand” “Delivercaretoyourcustomers,notonlyservice” “Collaboratewithanypartiestooptimizevaluecreation” Follow me @hermawank www.the-marketeers.com
- 18. Follow me @hermawank www.the-marketeers.com
- 19. Follow me @hermawank www.the-marketeers.com