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BRAND IDENTITY
QUESTIONNAIRE
RESULTS
Kyle Whittaker
Question 1
Overall my audience was unanimous in there opinion that
the three products were easily identifiable as presenting the
same film.
Question 2
In the trailer and poster the main thing my audience
identified as a symbol of the brand was the antagonist but
also mentioned how her face is hidden in the trailer which
may make it harder to identify. They also commented on
the fonts used being very similar which would help them
identify it as the same film.
Question 3
My audience identified the same aspects of the magazine
cover which made it identifiable as the same brand. They
commented on the same antagonist again and the main
font used for the title of the film.
Question 4
My audience found the similarities in the magazine cover
and poster a lot easier to identify commenting on the same
image used with the same editing techniques used to give
it the distorted reddened look which they see as a symbol
of the film’s brand. The same font is also used which helps
identify it but the saw the editing and use of the same close
up of the antagonist the main identifier.
Question 5
The audience commented on the view of the antagonist
and the font used in the title to be the main brand symbols
especially the reddened distorted editing of the images.
Question 6
The editing of the images, the antagonists face and the font
used for the title are now identified as the brand symbols.

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Brand identity questionnaire results

  • 2. Question 1 Overall my audience was unanimous in there opinion that the three products were easily identifiable as presenting the same film.
  • 3. Question 2 In the trailer and poster the main thing my audience identified as a symbol of the brand was the antagonist but also mentioned how her face is hidden in the trailer which may make it harder to identify. They also commented on the fonts used being very similar which would help them identify it as the same film.
  • 4. Question 3 My audience identified the same aspects of the magazine cover which made it identifiable as the same brand. They commented on the same antagonist again and the main font used for the title of the film.
  • 5. Question 4 My audience found the similarities in the magazine cover and poster a lot easier to identify commenting on the same image used with the same editing techniques used to give it the distorted reddened look which they see as a symbol of the film’s brand. The same font is also used which helps identify it but the saw the editing and use of the same close up of the antagonist the main identifier.
  • 6. Question 5 The audience commented on the view of the antagonist and the font used in the title to be the main brand symbols especially the reddened distorted editing of the images.
  • 7. Question 6 The editing of the images, the antagonists face and the font used for the title are now identified as the brand symbols.