This is a presentation I gave at the McNally Smith College Summer Symposium.

1. NEW MEDIA BASICS
For Musicians & Artists

2. SOCIAL MEDIA SEA
NEW MEDIA, NOW MEDIA

3. DEFINE SOCIAL MEDIA
A conversation powered by technology between
people.
The conversation is not centralized or controlled. It
is powered by the desire to share information and
learn.
It cannot be successful unless you listen before you
respond.

4. L.E.A.R.N.
L.E.A.R.N. (Listen, Engage, Accept, React, Nurture)
Listen:Your brand, your name, your industry, your
trade
Engage: Be real and open
Accept: Do not be offensive and accept your reality
React: Respond properly using various means of
communication
Nurture: Follow up, do not lose track, cross-link info

5. TWITTER
Microblogging
140 Characters or less
Instant Information
Sharing & Conversations
# Hashtags for following
trends and issues
Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o

6. @DIDITLEAK
@diditleak is an
account that posts
updates to music
albums that are leaked.
They wont post a
direct link, but you can
then search for it.

7. TWITTER SEARCH
HTTP://WWW.YOUTUBE.COM/WATCH?V=JGBLWQYJ6IM

8. MYSPACE
MySpace is still the go
to for musicians
online.
Easiest to steal from.
Copyright all tracks
before uploading them
to MySpace.

9. RYAN LAIRD
Bought a Billboard with his
MySpace URL on it.
Got thousands of hits.
Got national news coverage.
Got Taylor Swift’s attention.

10. BLOGS
Write about hobbies,
interests, industry
issues, anything you
have a knowledge in
Subscribe to other
blogs with the same
interests as yourself.
http://www.youtube.com/watch?
v=NN2I1pWXjXI&feature=channel_page

11. DIANE BIRCH
Diane Birch released an
album with NO marketing
budget.
Her label joined forces
with the “mom bloggers”
to create buzz and reviews
online.
Her album was on the
iTunes Top 10 list the week
it was released.

12. LINKED IN
Like an online resume.
Used for professional
networking.
Answer industry
related business
questions.

13. SEARCH ENGINE
OPTIMIZATION - SEO
SEO helps people
searching find your
site over another one.
Robots crawl your
text looking for the
concentration of
certain words, making
it “better” than other
sites.

14. SEO PROCESS
HTTP://R.B5Z.NET/I/U/10058746/I/FLOW_CHART_EZR.JPG

15. GOOGLE ALERTS
Set up alerts for your
band, brand, or client
name, you can also set
up alerts for things
you are interested in.
If it’s mentioned in
blogs or news Google
Alerts will find it and
update you.

16. RSS FEEDS
RSS Feeds do the work
for you.
Makes it easy to follow
other blogs, Twitter
Searches, and news.
Makes it easy to post
your content
automatically to different
places.
http://www.youtube.com/watch?
v=0klgLsSxGsU&feature=channel_page

17. FINAL THOUGHTS
Download presentation here:
http://www.slideshare.com/whitneytaylor
Thank you @sass for the L.E.A.R.N. model