White Rapids Marketing is a mutli office and international company providing ethical and transparent seo and social media marketing. We keep things basic and always make our clients feel attended to. 5 Key Elements of Online Marketing by White Rapids Marketing Seo Company with offices in Boise Idaho, Caldwell Idaho, and Salt Lake City Utah

1. 5 KEY ELEMENTS OF ONLINE
MARKETING
WHITE RAPIDS MARKETING BOISE IDAHO

2. ONLINE
MARKETING ANY COMPANY THAT FEELS IT WILL BE ABLE TO
SURVIVE IN THE CURRENT MARKETPLACE WITHOUT
A STRONG DIGITAL FOOTPRINT IS MISTAKEN.
REGARDLESS OF HOW SMALL OR BIG YOUR
COMPANY IS, WHEN YOU ARE DEFINING YOUR
MARKETING PLAN, IT’S CRUCIAL THAT YOU
INCORPORATE A VERY SOLID DIGITAL STRATEGY
TOO. WITHOUT THIS AND SEO COMPANIES IN SALT
LAKE CITY AND BOISE IDAHO, LIKE WHITE RAPIDS
MARKETING, IN PLACE, YOU WILL FIND THAT
THERE IS A NEGATIVE IMPACT ON BRAND
VISIBILITY, NEW CLIENT ACQUISITIONS AND
REVENUE GENERATING OPPORTUNITIES.
WHITE RAPIDS SEO, WEB DESIGN, AND
SOCIAL MEDIA
• SEO
• SOCIAL MEDIA MARKETING
• WEB DESIGN
• VIDEO PRODUCTION
• PPC
• & MORE

3. ONLINE MARKETING IS NEVER A SINGLE
OR STANDALONE STRATEGY; IT’S
ALWAYS A COMBINATION OF THESE KEY
ELEMENTS:

4. MOBILE
MARKETING
THE FACT IS THAT 90% OF ALL CONSUMER
TRANSACTIONS ARE INITIATED ON A
PARTICULAR DEVICE AND THEN COMPLETED ON
ANOTHER. IN 65% OF CASES, THE FIRST DEVICE
HAPPENS TO BE SMARTPHONE OR A TABLET.
THIS MEANS, YOU NEED TO HAVE A VERY SOLID
MOBILE STRATEGY IN PLACE.
• ADS
• MOBILE COMPLIANT ADS
• TIME OF DAY
• DAY OF WEEK
• NOT JUST A/B TESTING ANYMORE
USE A/B/C/D AND GET THE BEST
BANG FOR YOUR MONEY.

5. VIDEO MARKETING THE FACT IS PEOPLE ARE BUYING AFTER THEY
LOOK AT “HOW TO’S” AND OTHER VIDEOS OF
SAID PRODUCTS.
FOR EXAMPLE WE JUST WATCHED RC CAR
REVIEWS ON HIMOTO CAR BRUSHLESS MOTOR.
WE WATCHED SEVERAL VIDEOS OF DIFFERENT
CARS BUT WENT WITH THE HIMOTO DUE TO THE
VIDEO AND THE TESTS THEY DID WITH IT. THUS
THE VIDEO HELPED US DECIDE WHICH ONE TO
BUY. THIS GOES WITHOUT SAYING WITH OTHER
PRODUCTS AND INDUSTRIES AS WELL.
• YOUTUBE STILL IS KING RIGHT
NOW.
• FACEBOOK SAYS THEY HAVE MORE
VIEWS THAN YOUTUBE, HOWEVER
YOU NEED TO LOOK AT AND
CONSIDER WHAT EACH CONSIDERS
A VIEW. FACEBOOK VIEW = 3 SEC
OR MORE AND YOUTUBE = 30
SECS OR MORE.
• JUST ANOTHER PIECE OF THE
PUZZLE

6. ORGANIC SEARCH
IT’S IMPORTANT THAT YOUR SITE BE OPTIMIZED
CORRECTLY AND THAT IT HAS THE RIGHT
SEO IN SALT LAKE CITY. THE ONLY WAY
POTENTIAL CUSTOMERS ARE GOING TO FIND
YOU IS IF YOUR SITE SHOWS UP ON TOP
SEARCH ENGINE RESULTS AND OPTIMIZING IT
RIGHT IS THE ONE WAY TO GET TO THOSE TOP
SPOTS
• CAN ROBOTS ACCESS YOUR SITE
AND PAGES
• IS YOUR HTACCESS CORRECT
• DO YOU HAVE BROKEN LINKS
(INTERNAL AND EXTERNAL)
• ALT IMAGES TEXT AND
DESCRIPTIONS
• AND MUCH MORE

7. CONTENT
MARKETING TODAY, THIS HAS BECOME A MAJOR FACTOR IN
DRIVING A SUCCESSFUL ONLINE MARKETING
STRATEGY. ADDING A BLOG TO YOUR SITE IS
ONE OF THE BEST WAYS TO GIVE YOUR SITE
SOME ADDED VISIBILITY. THE WEB CONTENT ON
YOUR SITE SHOULD BE INTERESTING AND
UPDATED TOO. HAVING THE RIGHT CONTENT
MARKETING STRATEGY CAN HELP POSITION
YOU AS AN INDUSTRY LEADER AND OPEN UP
BUSINESS OPPORTUNITIES FOR YOU
• FACEBOOK NEW AUTO FEED
• PRESS RELEASES
• SLIDESHOWS (LIKE THIS SITE)
• BLOGS
• ON SITE CONTENT
• ENGAGING CONTENT TO THE
READER

8. SOCIAL MEDIA
TODAY, SALT LAKE CITY SOCIAL MEDIA
MARKETING HAS BECOME A MEDIUM ANY E-
MARKETER CANNOT OVERLOOK. IT’S A GREAT
WAY OF BUILDING A BRAND PRESENCE AND
HELPS YOU SHARE USEFUL PRODUCT OR
SERVICE-RELATED INFORMATION AND CONTENT
• NOT JUST FACEBOOK AND
TWITTER
• BRAND BUILDING
• UTILIZING NEGATIVE TO USE IT
FOR THE GOOD OF THE COMPANY
AND LEARN TO COMMUNICATE
THROUGH SOCIAL MEDIA TO
BUYERS AND CUSTOMER'S.
• BRAND MANAGEMENT

9. LEAD MARKETING
TODAY, LEAD MARKETING IS PROVING TO BE
VERY IMPORTANT ELEMENT OF A DIGITAL
MARKETING STRATEGY. STATISTICS SHOW THAT
ONLY 1%-3% OF VISITORS TO YOUR SITE WILL
MAKE A BUYING DECISION THE VERY FIRST TIME
THEY VISIT A SITE. THIS SIMPLY MEANS, IT’S
IMPORTANT TO COMMUNICATE WITH THESE
LEADS AND CONVERT THEM INTO CUSTOMERS
VIA EMAIL MARKETING STRATEGIES
• RETARGETING ADS
• EMAIL TARGETING
• ONLINE FORUMS
• SOCIAL MEDIA CHAT LEADS
• OTHER COMPANIES IN YOUR
INDUSTRY

10. VERY IMPORTANTLY, IT’S CRUCIAL THAT YOU
HAVE A WELL-ESTABLISHED DIGITAL
MARKETING COMPANY LIKE WHITE RAPIDS
MARKETING HANDLING THIS WORK FOR YOU.
FOR MORE INFORMATION ABOUT SALT LAKE
CITY SOCIAL MEDIA MARKETING, PLEASE USE
THIS ONLINE FORM TO CONTACT US AND
READ MORE ARTICLES LIKE THIS AT
WWW.WHITERAPIDSSEO.COM/BLOG