Landing Pages Done Right: Case studies of effective private school campaigns

•

3 gostaram•1,795 visualizações

Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.

Educação Tecnologia

Landing Pages Done Right:  
Case Studies of Eﬀective School Campaigns

What is a landing page?
Landing page resources
When do you use a landing page?

Source: boyetboy via Flickr & Creative Commons

Landing pages
Landing pages are often linked to/from social media,
email campaigns or search engine marketing
campaigns in order to enhance the eﬀectiveness of
the advertisements. The general goal of a landing
page is to convert site visitors into sales or leads.
Source: http://en.wikipedia.org/wiki/Landing_page

309:1
Slide Inspiration: Oli Gardner, Unbounce 
http://bit.ly/unbounce-lp-design

admissions
student life
academic programs
school news
athletics...

1:1
Slide Inspiration: Oli Gardner, Unbounce 
http://bit.ly/unbounce-lp-design

Landing Page Resources
http://bit.ly/lp-that-convert

Anatomy of the Perfect Private School Landing Page
http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques
to Focus Attention on Your Landing Pages
http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing
Page Design
http://bit.ly/7lpprinciples

Make a gift in honor of a teacher, advisor, program or department!

“It certainly worked,
as we had the
largest attendance
ever at Revisit Day.”
Liz Schmitt
Director of Admission
Miss Porter's School

Peter Saliba
Head of School
Tilton School
@TiltonHOS

Brendan Schneider
Sewickley Academy
www.sewickley.org
www.schneiderb.com

Anne Ramsey
• First generation independent school family
• Two parents working
• Concerned about transportation
• Pain point in before and after-school care
!

Mais conteúdo relacionado

Mais procurados

How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware

Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin

Nonprofit Blogging 101frank barry

Build your digital presence by focusing on the big 3frank barry

Recruitment Marketing: Bridging the Gap Between Awareness & CommitmentKyle James

Extending your reach - strategies and tactics for growing lists CharityComms

AFP Planet Philanthropy 2014: Romancing the Donor OnlineDanielle Johnson Vermenton, CFRE

Going beyond traditional email marketingCharityComms

Stop Competing Start Innovating with Chuck WallGreenlights

The Constituent Lifecycle: A Complete Guide to the Donor ExperienceBlackbaud

Top Fundraiser: Selling Your Technology Vision to Leadership BBCON 2014Danielle Johnson Vermenton, CFRE

Connecting Social Media Efforts to Offline OutcomesCampus Sonar

BloomCon 2015 - Kivi Leroux MillerBloomerang

Influencer Marketing Strategy - Welcome to this courseGreg Jarboe

Advanced Email List Growth | Jeanne JenningsJeanneJennings.com, Inc.

The Future of Online Giving - Are You Awake?Blackbaud

Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud

Making email campaigns mobile friendlyCharityComms

Recruiting like a Sourcing Ninja on LinkedInJohnny Campbell

Keeping it clean – a strategy for data management CharityComms

Mais procurados (20)

How to Reinvigorate Your Donor Base Using Peer to Peer Fundraising

Everything You Need to Know About Measuring Online Results But Were Afraid to...

Nonprofit Blogging 101

Build your digital presence by focusing on the big 3

Recruitment Marketing: Bridging the Gap Between Awareness & Commitment

Extending your reach - strategies and tactics for growing lists

AFP Planet Philanthropy 2014: Romancing the Donor Online

Going beyond traditional email marketing

Stop Competing Start Innovating with Chuck Wall

The Constituent Lifecycle: A Complete Guide to the Donor Experience

Top Fundraiser: Selling Your Technology Vision to Leadership BBCON 2014

Connecting Social Media Efforts to Offline Outcomes

BloomCon 2015 - Kivi Leroux Miller

Influencer Marketing Strategy - Welcome to this course

Advanced Email List Growth | Jeanne Jennings

The Future of Online Giving - Are You Awake?

Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact

Making email campaigns mobile friendly

Recruiting like a Sourcing Ninja on LinkedIn

Keeping it clean – a strategy for data management

Semelhante a Landing Pages Done Right: Case studies of effective private school campaigns

Fuel the Social Admission Funnelwhipplehill

Using Your School’s Data to  Drive Communications and Boost Conversionswhipplehill

Public Awareness Campaign Project and Presentation WebQuestguestfc5f96

Public Awareness Campaign Slideshareguestfc5f96

Don Graff Inbound marketing workshop DON GRAFF

Don Graff Automotive inbound marketing workshop DON GRAFF

Don Graff Automotive Inbound Marketing Workshop DON GRAFF

Don Graff Automotive Inbound Marketing Workshop Version BbDON GRAFF

Charity Seminar in Exeter 2010Alistair Gleave

Blogging for nonprofitsHeidi Richards Mooney

Using Facebook To Promote Your DestinationSarah Page

Ebs 01-content-strategy-1-121019075233-phpapp01Rem Sillastu

Content and StrategyDreamGrow Digital

Inbound Marketing 101HubSpot

Affiliate Summit East 2012 Keynote from Dave CupplesAffiliate Summit

Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...Dave Cupples

SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd

Tourism and social mediaResponsible Travel

VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...VolunteerMatch

Inbound marketing university-intro-to-inbound-marketingTor Ellingsen

Semelhante a Landing Pages Done Right: Case studies of effective private school campaigns (20)

Fuel the Social Admission Funnel

Using Your School’s Data to  Drive Communications and Boost Conversions

Public Awareness Campaign Project and Presentation WebQuest

Public Awareness Campaign Slideshare

Don Graff Inbound marketing workshop

Don Graff Automotive inbound marketing workshop

Don Graff Automotive Inbound Marketing Workshop

Don Graff Automotive Inbound Marketing Workshop Version Bb

Charity Seminar in Exeter 2010

Blogging for nonprofits

Using Facebook To Promote Your Destination

Ebs 01-content-strategy-1-121019075233-phpapp01

Content and Strategy

Inbound Marketing 101

Affiliate Summit East 2012 Keynote from Dave Cupples

Dave Cupples Affiliate Summit Keynote 2012- 7 Secrets to Using Social Media a...

SEO and Internet Marketing - SEDCorp Bootcamp 2014

Tourism and social media

VolunteerMatch Solutions BPN Webinar: Cause Marketing on Facebook with Cause ...

Inbound marketing university-intro-to-inbound-marketing

Mais de whipplehill

DIY Inquiry Forms and Applicationswhipplehill

Responsive Web Design (RWD) in a Multi-Screen Worldwhipplehill

Breaking the Classroom Mold: Online Learning Across Campus Boundarieswhipplehill

Gaining Student Buy-in: How to Engage Students Using an LMSwhipplehill

5 Creative Ways to Assess Your Students’ Work Using an LMSwhipplehill

Behind the Flipped Classroom: Practical Tips on How to Produce Engaging Videowhipplehill

How to Use Your School’s Data to  Drive Communications and Boost Conversionswhipplehill

Responsive Web Design in a Multi-Screen Worldwhipplehill

Top 10 Things Teachers Should Be Posting to an LMSwhipplehill

How to Successfully Use an LMS at a K-8 Schoolwhipplehill

Edgerankwhipplehill

Using Your School’s Data to  Drive Communications and Boost Campaign Conversionswhipplehill

Fueling the funnel: Using social media to augment inquiries, enrollment, and...whipplehill

RWD in a Multi-screen Worldwhipplehill

Behind the Flipped Classroom: Practical Tips on How to Produce Engaging Video?whipplehill

How Your Data Can Drive Your Inbound Marketing Campaignwhipplehill

Anatomy of the Perfect Landing Page: How to Communicate for Resultswhipplehill

Tips for Managing Your Upgrade Processwhipplehill

What You Need to Know about SEOwhipplehill

Communicate Effectively for Engagement: Email to Pushpagewhipplehill

Mais de whipplehill (20)

DIY Inquiry Forms and Applications

Responsive Web Design (RWD) in a Multi-Screen World

Breaking the Classroom Mold: Online Learning Across Campus Boundaries

Gaining Student Buy-in: How to Engage Students Using an LMS

5 Creative Ways to Assess Your Students’ Work Using an LMS

Behind the Flipped Classroom: Practical Tips on How to Produce Engaging Video

How to Use Your School’s Data to  Drive Communications and Boost Conversions

Responsive Web Design in a Multi-Screen World

Top 10 Things Teachers Should Be Posting to an LMS

How to Successfully Use an LMS at a K-8 School

Edgerank

Using Your School’s Data to  Drive Communications and Boost Campaign Conversions

Fueling the funnel: Using social media to augment inquiries, enrollment, and...

RWD in a Multi-screen World

Behind the Flipped Classroom: Practical Tips on How to Produce Engaging Video?

How Your Data Can Drive Your Inbound Marketing Campaign

Anatomy of the Perfect Landing Page: How to Communicate for Results

Tips for Managing Your Upgrade Process

What You Need to Know about SEO

Communicate Effectively for Engagement: Email to Pushpage

Último

Food safety_Challenges food safety laboratories_.pdfSherif Taha

Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George

Understanding Accommodations and ModificationsMJDuyan

1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh

Application orientated numerical on hev.pptRamjanShidvankar

On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash

Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417

Spatium Project Simulation student briefAssociation for Project Management

How to Give a Domain for a Field in Odoo 17Celine George

Activity 01 - Artificial Culture (1).pdfciinovamais

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi

ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43

Accessible Digital Futures project (20/03/2024)Jisc

Single or Multiple melodic lines structuredhanjurrannsibayan2

Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417

How to Manage Global Discount in Odoo 17 POSCeline George

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics

Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfssuserdda66b

Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade

Landing Pages Done Right: Case studies of effective private school campaigns

1. Landing Pages Done Right:   Case Studies of Eﬀective School Campaigns

2. 30 minutes (+/-) pbaron@whipplehill.com

3. Welcome to this WhippleHill

4. #whipplehill

5. Peter Baron WhippleHill Special Guest?

6. What is a landing page? Landing page resources When do you use a landing page?

7. Source: boyetboy via Flickr & Creative Commons

8. Landing pages Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the eﬀectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. Source: http://en.wikipedia.org/wiki/Landing_page

9. Landing PageWebsite

10. 309:1 Slide Inspiration: Oli Gardner, Unbounce  http://bit.ly/unbounce-lp-design

11. admissions student life academic programs school news athletics...

12. Goal = Explore, Learn

13. vs

14. 1:1 Slide Inspiration: Oli Gardner, Unbounce  http://bit.ly/unbounce-lp-design

15. Targeted group

16. Goal = Conversion

17. Fill out that form!

18. Landing Page Resources http://bit.ly/lp-that-convert

19. Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples

20. When do you use a landing page?

21. Annual Fund

22.

23. Make a gift in honor of a teacher, advisor, program or department!

24.

25. 309:1

26.

27.

28.

29. 12.5%

30. Admission Events

31. Accepted Students!

32.

33.

34.

35. “It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School

36. Open House

37.

38.

39. Crowdsourcing

40. Peter Saliba Head of School Tilton School @TiltonHOS

41.

42. www.experiencetiltonschool.org

43. www.experiencetiltonschool.org

44. Lead Generation

45. Special Guest?

46. Brendan Schneider Sewickley Academy www.sewickley.org www.schneiderb.com

47.

48. Challenge

49. Inbound Marketing Blueprint

50. 1) Personas

51. Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !

52. 2) Keywords

53.

54. 3) SEO

55.

56.

57. 4) Content +

58.

59. 5) Social Media

60. 6) PPC

61.

62.

63.