About Long Run Works and the work we do. Making stories to grow good ideas.

1. - Growing Good Ideas -
Our credentials.

2. Our call to
adventure
The works
Growing
good
Our
work
Our
team
Working
together
2 slides 4 slides 2 slides 7 slides 1 slides
14 slides
10min read

3. We make stories
to win support
for ideas
that make a
positive difference.
Long and short of it
“Whatever you are
trying to sell,
storytelling is the
most powerful thing
you can do”.
Richard Branson

4. Our founders joined the same big London agency
straight out of Uni and spent 10 years measuring
their success on how big their brands, budgets and
nights outs were.
They both had ‘oh-shit’ moments on years out.
One repented by supporting start-ups that were
solving society’s biggest challenges and the other
used his creativity to inspire change.
A 2014 Christmas pub reunion started with an
argument on all that is wrong in the communication
industry and finished with an agreement to fix it.
Their New Year’s revolution was to start Long Run
Works, an agency finding new ways to make and tell
stories that help good ideas grow.
Our story

5. Our three models
CLIENT
BRIEF
NEW
STORIES
GROW
GOOD
GOOD
IDEAS
NEW
STORIES
GROW
GOOD
NEW
STORY
FUSE
WITH
BRANDS
GROW
GOOD
‘TRADITIONAL
CLIENT &
AGENCY”
‘SHARE
FOR
GOOD”
‘WRITE
OUR OWN
BRIEF”

6. • People who turn society’s challenges
into amazing new opportunities need
their story to be heard.
• Humans are hardwired to react to
stories that emotionally resonate –
so stories need to be about people
and purpose.
• Telling stories is getting easier but
making them stick is getting harder,
so stories need to be made properly.
The way we think

7. • Our long run tools will give you fresh
perspectives, deeper truths and more
impactful ideas.
• We love to do more for less, so expect
innovative collaboration and new ways to
use technology to make better stories.
• Our workshop approach makes it easier
to get going with new brands, campaigns
and conversations, or to refresh and
recharge existing ones.
The way we do

8. Our team
Guy Pattison >
CEO
Former director at a top 5 PR agency
and in-house head of communications.
Took a unique brand-led approach to
help over 100 of the UK’s top
entrepreneurs secure over £600m.
Alex Webb > People &
Projects
14 years in the events world.
Events Director for Sky Festival
overseeing 36 events in 1
weekend.
Charlotte Vang > Project
Manager
Hosted two start-up incubators.
Awarded UK’s most creative
Psychology BSc dissertation in 2014.
Ollie Graham > Content &
Film
Produced videos for ASOS, The
Guardian, Eric Schmit and Tim
Vine. Delivered over 10m views.
Vijit Singh > Innovation &
Insight
Expert in strategy, product and
brand innovation. Launched
pre-pay mobile in India.
Will Hill > Creative
Director
10 years experience as Creative
Director at leading PR agencies.
Launched Dove Campaign for Real
Beauty and sat on Coca-Cola’s
global board of creative agencies.
Alex Caminer > Business
Development
Recovering behavioural science
researcher. Connector of new
ideas and markets.
Collide >
Youth Engagement
Fresh thinking from 16 to 19 year
olds on how to be better brands,
businesses and consumers.

9. Some of our past experience
Accounts run: Awards won:
• PR Week, Campaign of the Year
• PR Week, Best Use of Research
• Marketing Society, Employee
Engagement
• PRCA, Digital & New Media Award
• DADI, Best Recruitment Campaign
• BT Digital Music, Best Event
• Sports Industry Awards, Best
Community Programme
• PRCA, Best Integrated Campaign
• PRCA, Best Consumer Campaign
• CIPR, Best Industry & Commerce
Campaign
• Marketing Society, Best Marketing
Communications
• Hollis Sponsorship, Best Use of PR
And we’re really pleased to say that Long Run Works has been shortlisted for
Green PR Agency of the Year by the Business Green Leaders Awards 2015.

10. Our work

11. Hermann International
Our strategy to reposition a 40 year old
company in the UK as a skunk works
division is empowering them to
experiment with new digital products
and build a new story to ensure it
flourishes for the next 40.
A partnership with Clean and Cool will provide intelligence
from entrepreneurs tackling society’s biggest challenges. An
event in Q4 for c-level executives will showcase the value of
embracing diverse thinking to help people find new solutions
to the biggest business issues.
BUSINESS
ISSUES
CEO
HR
BUSINESS
SOLUTIONS
CONFEREN
CE & FILMS

12. Clean and Cool
Our unique story-led platform for the
UK’s best cleantech SMEs is designed
on the insight that the most important
challenge for founder–CEOs in
jumping the innovation ‘valley of death’
is a human one.
We’ve found, inspired and equipped 76 of the UK’s early stage
companies that have the transformative potential in agriculture,
buildings, energy, transport, water and waste. Our entrepreneur
missions to the US, training and follow on support gives them
the pitch and profile and contacts that they used to secure over
£600m in 123 deals. We are backed by the UK government
and private sector partners.
TM

13. Appgree
As a ground-breaking digital tool that
allows you to learn the genuine
consensus of the crowd in real time,
we’re building their story around the
most newsworthy crowds in the UK,
with global reach.
In 3 months we’ve established launch partnerships with a
political party, a Premier League football club, a sport
governing body and a global mobile telecoms brand. We’re
now planning a launch news generating campaign that grows
good by sharing better insights and making voices heard.

14. BASIS
With the power of sport still yet to be
mobilised to make a difference, our
programme will create a stronger
brand, clearer communication and a
grassroots sustainability campaign that
embraces facilities and fans.
We’ve designed a series of collaborative workshops for the
members of the British Association of Sustainability in Sport -
including Royal Ascot, Twickenham, Lords, Wembley Stadium
and Wimbledon – to remake their collective story and
empower them to tell it.

15. SPARK Festival
By bringing together people who care
the most about new ways for children
to learn we sparked a festival of ideas
in an innovative collaboration with
MakerClub.
Over 70 teachers, innovators and employers including SKY,
Barclays and the BBC took part in our inaugural one day
showcase and workshop to spark local action in education.
Outcomes included a new crowd funded maker space, a city
wide rewilding strategy and an innovative new social
enterprise to help unemployed 16-18 year olds.

16. We’re scaling an innovation that
improves community engagement and
decisions about sustainability in urban
planning by using games to allow kids
to design change.
Blockbuilders
We made a story that was launched on stage at TEDx Brighton,
pitched to the head of innovation at Dept. of Energy and Climate
Change and the next step is an audience of developers and
architects as part of RIBA’s digital transformation platform.
Blockbuilders are now involved in the Mary Portas Regeneration
Project and are being engaged by local councils.

17. Goodmoney’s gift voucher is designed
to help small independent businesses
by keeping more money circulating
locally for longer. To launch
successfully it needed an authentic
brand, compelling story and a ready
made engaged community.
Goodmoney
By setting up a classic news creation PR calendar – from a
competition at launch to a ‘shelfie’ socal media campaign –
we’re helping win new customers for all local businesses that
sign up. We are also running Make Your Story workshops to
help over 100 SMEs tell a better story.

18. Working together
We love nothing more than being asked to
prove ourselves.
We’ve designed workshops and tools that can
refresh, challenge or create a brand and
communication strategy in 48hrs.
We deliver immediate, practical and tactical
actions for either you or us to implement.
Our approach is always to:
- inject energy
- be open and share tools, know-how and
networks
- push, challenge and stretch what we can do
together based on big thinking and results
The opportunity to help grow
good ideas everyday makes
for an awesome adventure.

19. We’d love to hear your story,
please get in touch:
guy@longrun.works
will@longrun.works
We believe in the power of stories
to grow good ideas and change
behaviour for the better.
We’d love to make yours.