James A Smith MCIM

Peterborough, United Kingdom United Kingdom

Global Brand Director I Content Marketer I Cultural Architect at Envigo ++++

Education

I am passionate about marketing, the customer and doing things to create value for internal and external stakeholders. I really enjoy the challenge of strategy creation and delivering that through the utilisation of the whole marketing tool-kit, including inbound and outbound channels to deliver persona focused, multi format content, that aids the audience, but also drives leads through the funnel, supports sales and helps customer retention. Marketing automation adoption has increased reach and frequency of messaging in all target segments. I am currently relishing the opportunities and challenges of the digital evolution, working in such a fast paced and ever changing profession ensu...