The document provides guidance on using effective visual design in PowerPoint presentations. It recommends limiting colors to no more than four per slide, and suggests color combinations for text and backgrounds. The document also discusses font choices and advises using no more than three fonts in four sizes. Finally, it describes different types of transitions between slides, such as wipes and dissolves, and tips for choosing transitions that fit the presentation style and message.
4. Colors per slide
• No more than four colors per slide
• Too busy if use more
• Viewers don’t know why you are using
color
• The viewers don’t know what is important
and highlighted if you use lots of colors
c2003. Kathy Schrock. kathy@kathyschrock.net
5. Colors per slide
• No more than four colors per slide
• Too busy if use more
• Viewers don’t know why you are using
color
• The viewers don’t know what is important
and highlighted if you use lots of colors
c2003. Kathy Schrock. kathy@kathyschrock.net
7. Colors to use
• Light yellow on a blue background
• White on a black background
• Black on a light yellow background
• Black on a white background may be too
bright
c2003. Kathy Schrock. kathy@kathyschrock.net
8. Colors to use
•Light yellow on a blue background
•White on a black background
•Black on a light yellow background
•Black on a white background may be
too bright
c2003. Kathy Schrock. kathy@kathyschrock.net
9. Colors to use
•Light yellow on a blue background
•White on a black background
•Black on a light yellow background
•Black on a white background may be
too bright
c2003. Kathy Schrock. kathy@kathyschrock.net
10. Colors to use
•Light yellow on a blue background
•White on a black background
•Black on a light yellow background
•Black on a white background may be
too bright
c2003. Kathy Schrock. kathy@kathyschrock.net
12. Other color information…
• Don’t use red for text
• It is hard to see and read
c2003. Kathy Schrock. kathy@kathyschrock.net
13. Other color information…
• Avoid red on a green background
• Colorblind viewers will have difficulty
c2003. Kathy Schrock. kathy@kathyschrock.net
14. Other color information…
• For gradients, think “earth to sky”
• Darker colors on bottom and lighter on top
c2003. Kathy Schrock. kathy@kathyschrock.net
15. Other color information…
• Red backgrounds stimulate emotion
• Use burgundy instead
c2003. Kathy Schrock. kathy@kathyschrock.net
16. Other color information…
• Red backgrounds stimulate emotion
• Use burgundy instead
c2003. Kathy Schrock. kathy@kathyschrock.net
17. Other color information…
• Green backgrounds make the viewer feel
involvement with the topic
c2003. Kathy Schrock. kathy@kathyschrock.net
18. Other color information…
• Gray backgrounds make the viewer feel
that the information shows a lack of
commitment or neutrality
c2003. Kathy Schrock. kathy@kathyschrock.net
19. Other color information…
• Blue backgrounds indicate a calm,
conservative message
c2003. Kathy Schrock. kathy@kathyschrock.net
20. Other color information…
• Yellow backgrounds indicate hope for the
future and cheerfulness
c2003. Kathy Schrock. kathy@kathyschrock.net
21. Other color information…
• Purple backgrounds give the feeling of
fantasy or are perceived as child-like
• Save purple for the “lighter” topics
c2003. Kathy Schrock. kathy@kathyschrock.net
22. Other color information…
• Brown backgrounds are perceived as the
presentation of passive information
• Viewers feel that information on brown
backgrounds is less stable
c2003. Kathy Schrock. kathy@kathyschrock.net
23. Other color information…
• Black backgrounds indicate power and
sophistication
• Ideal for presenting information that the
audience has no choice but to accept
– fixed budget figures
– student enrollment
c2003. Kathy Schrock. kathy@kathyschrock.net
25. Information about fonts
• Type can express moods and emotions
as well as images can
• Type can be serious and business-like
• Type can be relaxed and open
• Don’t let the typeface contradict your message
• No more than 3 fonts in no more than 4 sizes
during a presentation
c2003. Kathy Schrock. kathy@kathyschrock.net
26. Font details: Serif fonts
• Serif fonts
– tiny horizontal or vertical lines at the ends
of longer line strokes
• The serifs help the eye move across the text
• Good for large blocks of text
• Examples of serif fonts:
– Bookman
– Garamond
– Times New Roman
c2003. Kathy Schrock. kathy@kathyschrock.net
27. Font details: Sans-serif fonts
• Sans-serif fonts
– NO tiny horizontal or vertical lines at the
ends of longer line strokes
• Simple strokes of equal weight and thickness
• Good for headlines but not lots of text
• Examples of serif fonts:
– Arial
– Comic Sans
– Eras Medium
c2003. Kathy Schrock. kathy@kathyschrock.net
28. Fonts can express a mood
• Comic sans is a gentle font
• BettysHand is very relaxed
• Diner makes you think of the 1950’s
• Tinkertoy is a good elementary font
• Schools of t en use t he Kids f ont
• Century Schoolbook is a formal font
• Don’t let the font become distracting!
c2003. Kathy Schrock. kathy@kathyschrock.net
29. Fonts can be congruent with the theme
c2003. Kathy Schrock. kathy@kathyschrock.net
30. How much text
• Use the general 6x6 rule
– No more than six words across
– No more than six bullet points
• Words are considered markers
• Text needs to include keywords only
c2003. Kathy Schrock. kathy@kathyschrock.net
31. HOW ABOUT CAPITAL LETTERS?
• Make limited use of all capital letters
• Our eyes need to capture the shapes of the
letters above and below the line
• Words in all capital letters have nearly the same
visual shape
• What does this say….
c2003. Kathy Schrock. kathy@kathyschrock.net
35. Information about transitions
• Good transitions can…
– Help tie your presentation together
– Make it flow smoothly between ideas
– Signal important ideas to get the
audience’s attention
c2003. Kathy Schrock. kathy@kathyschrock.net
36. Technical aspects of transitions
• Transition effects can be used with
images, tables, charts, and graphs
• Can add movement to
– slices of a pie chart
– bars in a bar chart
– rows in a table
– levels in an organization chart
c2003. Kathy Schrock. kathy@kathyschrock.net
38. Blinds
• The new slide is
unveiled in a series
of horizontal or
vertical rows,
similar to the effect
of opening the
blinds of a window
c2003. Kathy Schrock. kathy@kathyschrock.net
39. Boxes
• The new slide
"grows" from the
middle of the
previous slide, or
grows inward from
the edges of the
screen
c2003. Kathy Schrock. kathy@kathyschrock.net
40. Checkerboards
• The new slide
appears over the
previous slide as a
series of boxes
c2003. Kathy Schrock. kathy@kathyschrock.net
41. Dissolves
• An advanced case
of checkerboards,
where the new
screen is unveiled
in numerous small
boxes or other
graphic elements
c2003. Kathy Schrock. kathy@kathyschrock.net
42. Wipes
• The new slide
replaces the
previous slide from
left to right, top to
bottom, or
diagonally
c2003. Kathy Schrock. kathy@kathyschrock.net
43. Flash bulb
• Slide title flashes to
get the audience’s
attention
c2003. Kathy Schrock. kathy@kathyschrock.net
44. Splits
• The new slide
expands horizontally
or vertically from the
center of the screen
c2003. Kathy Schrock. kathy@kathyschrock.net
45. Fade in and dim
• Points in a text chart are highlighted
one point at a time
• This prevents your audience from
reading ahead of you
• Focuses their attention on the point
you're discussing
• Dims previously introduced points
c2003. Kathy Schrock. kathy@kathyschrock.net
46. Using a transition in a diagram
Elementary Middle
High School
c2003. Kathy Schrock. kathy@kathyschrock.net
47. Choosing the right transition
• Should be based on
– your message
– your audience
– the computer hardware
– the length of the presentation
c2003. Kathy Schrock. kathy@kathyschrock.net
48. Tips for transitions
• Your transitions should reflect the basic
feeling of your presentation
• Consider the formality of your presentation
and the expectations of your audience
• Remember that it takes a more powerful
computer to use transitions
c2003. Kathy Schrock. kathy@kathyschrock.net
49. Tips for transitions
• It may be annoying when the same
transitions are used over and over
• It may be annoying when too many
different types of transitions are used
• Use transitions to chunk your information
c2003. Kathy Schrock. kathy@kathyschrock.net
52. Information about transitions
• Good transitions can…
– Help tie your presentation together
– Make it flow smoothly between ideas
– Signal important ideas to get the
audience’s attention
c2003. Kathy Schrock. kathy@kathyschrock.net
53. Technical aspects of transitions
• Transition effects can be used with
images, tables, charts, and graphs
• Can add movement to
– slices of a pie chart
– bars in a bar chart
– rows in a table
– levels in an organization chart
c2003. Kathy Schrock. kathy@kathyschrock.net
55. Blinds
• The new slide is
unveiled in a series
of horizontal or
vertical rows,
similar to the effect
of opening the
blinds of a window
c2003. Kathy Schrock. kathy@kathyschrock.net
56. Boxes
• The new slide
"grows" from the
middle of the
previous slide, or
grows inward from
the edges of the
screen
c2003. Kathy Schrock. kathy@kathyschrock.net
57. Checkerboards
• The new slide
appears over the
previous slide as a
series of boxes
c2003. Kathy Schrock. kathy@kathyschrock.net
58. Dissolves
• An advanced case
of checkerboards,
where the new
screen is unveiled
in numerous small
boxes or other
graphic elements
c2003. Kathy Schrock. kathy@kathyschrock.net
59. Wipes
• The new slide
replaces the
previous slide from
left to right, top to
bottom, or
diagonally
c2003. Kathy Schrock. kathy@kathyschrock.net
60. Flash bulb
• Slide title flashes to
get the audience’s
attention
c2003. Kathy Schrock. kathy@kathyschrock.net
61. Splits
• The new slide
expands horizontally
or vertically from the
center of the screen
c2003. Kathy Schrock. kathy@kathyschrock.net
62. Fade in and dim
• Points in a text chart are highlighted
one point at a time
• This prevents your audience from
reading ahead of you
• Focuses their attention on the point
you're discussing
• Dims previously introduced points
c2003. Kathy Schrock. kathy@kathyschrock.net
63. Using a transition in a diagram
Elementary Middle
High School
c2003. Kathy Schrock. kathy@kathyschrock.net
64. Choosing the right transition
• Should be based on
– your message
– your audience
– the computer hardware
– the length of the presentation
c2003. Kathy Schrock. kathy@kathyschrock.net
65. Tips for transitions
• Your transitions should reflect the basic
feeling of your presentation
• Consider the formality of your presentation
and the expectations of your audience.
• Remember that it takes a more powerful
computer to use transitions
c2003. Kathy Schrock. kathy@kathyschrock.net
66. Tips for transitions
• It may be annoying when the same
transitions are used over and over
• It may be annoying when too many
different types of transitions are used
• Use transitions to chunk your information
c2003. Kathy Schrock. kathy@kathyschrock.net