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DON’T BE DUMB.! 
Promoting your professional self online 
and protecting your personal brand!
Kevin Knecht 
Senior Search & Social Strategist – I made this up! 
pblasio & people, Inc. 
@kevinknechtion 
pblasio.com/blog 
http://www.linkedin.com/in/kevinknechtion 
Who am I?!
Why should I care?! 
What’s the point?!
For your job, Dingus.!
Stand out from the crowd! 
1. Stand out from the crowd!
Professional Headshot/Profile Image!
Add relevant work experience and education!
Add your skills!
Grab that custom LinkedIn URL!
Upload a unique background image!
Help employers find you!
Title and Summary with relevant keywords!
Get a Twitter account and add relevant interests and 
skills to the bio, so people looking for that sort of 
thing can find you.!
Show off your creativity!
Add creative content under your summary!
Add creative projects related to jobs !
Show off your website, blog, tumblr, etc!
Network with other 
professionals in the area!
Gain connections !
Sift through the people “you may know”!
Network using the school filter!
Join relevant groups!
Join your university’s alumni group!
They post jobs there and stuff!
Message people in your groups for FREE!
Connect with Alumni before you graduate!
Pay attention to people viewing your profile!
Check your privacy settings!
Show employers that you’re 
looking for them!
Say you’re actively seeking employment 
somewhere in your summary!
Use a Twitter account for networking 
and research purposes!
Attend Industry Events and Participate!
Follow along with the conference #hashtag!
Job opportunities can 
come from anything!
Leverage existing contacts!
Work on getting some recommendations !
Stay on your professors’ good 
sides so you can ask them!
Still have LinkedIn Questions?!
Visit LinkedIn Help Center for Answers!
GRAB USERNAMES 
FOR EVERY SOCIAL 
NETWORK!
Check KnowEm to see if your desired username 
is available across several social networks!!
Protect your personal brand by claiming 
usernames before someone else does!!
Secure your name or some variation and try 
to keep it consistent across the board!
You must confront the reality 
of how you look online!
Use common sense with 
your profile pics!
As Beyonce taught us, 
You can’t delete pictures 
from the internet!
See?! 
See?!
No seriously, do you see?!
Remember: Google will find (most of) it.
Now for a real 
world example…!
Used advanced search to find opportunities!
Find current employees of companies you like!
If potential employers are on social, maybe 
it’s not a bad idea to do the same!
Find, follow, and engage with company pages!
Find, follow, and engage with company pages!
Gather information and reach out!
Do some prospecting and send a tweet!
Follow them on Google +!
Do some research on working conditions!
Now if you apply, you are more than prepared!
Get creative and 
get on their radar!
My sister visited NYC before graduation and 
emailed some high-profile studios about tours.!
She made a blog about her trip and the 
various people she met along the way!
Some of them said yes!
Now she lives in NYC & 
freelances at Pentagram!
It never hurts to try.!
So now when 
people ask for 
my resume…!
Ask for my resume 
ONE MORE TIME!! 
No more paper resumes!!
THIS is my resume!!
Think about who 
you are online.!
No one else 
is going to 
do it for you.!
QUESTIONS? 
Kevin Knecht 
Senior Search & Social Strategist 
pblasio & people, Inc. 
@kevinknechtion 
pblasio.com/blog 
http://www.linkedin.com/in/kevinknechtion

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Promoting Yourself Online and Protecting Your Personal Brand