This brief presentation provides a concise overview of Facebook Timeline for Fan Pages. You will learn about new features, the impact on your business, and actionable steps to optimize your fan page for the new layout.

1. Introduction
FACEBOOK TIMELINE
FOR FAN PAGES
By: Jason Stambaugh, Wevival
Wednesday, March 14, 2012

2. SOCIAL MEDIA, MARKETING
AND WEB STRATEGY FIRM
Wevival
Wednesday, March 14, 2012

3. ONLINE PLATFORM BUILDING
Wevival
Wednesday, March 14, 2012

4. ONLINE PLATFORM BUILDING
SOCIAL MEDIA COACHING
Wevival
Wednesday, March 14, 2012

5. Contact Us
www.wevival.com
jason@wevival.com
@jaytheson
Wevival
Wednesday, March 14, 2012

6. MEET THE NEW LAYOUT
The Basics
Wednesday, March 14, 2012

7. MEET THE NEW LAYOUT
The Basics
Wednesday, March 14, 2012

8. WHY DID FACEBOOK
RELEASE TIMELINE?
(1) Makes Facebook more beautiful and engaging
The Basics
Wednesday, March 14, 2012

9. WHY DID FACEBOOK
RELEASE TIMELINE?
(2) Enhanced branding opportunities for businesses
The Basics
Wednesday, March 14, 2012

10. WHY DID FACEBOOK
RELEASE TIMELINE?
(3) Increase Facebook advertising revenue
The Basics
Wednesday, March 14, 2012

11. Cover Photo
(851x315 pixels)
COVER PHOTO
Anatomy
Wednesday, March 14, 2012

12. Profile Photo (180x180 pixels)
NEW PROFILE PICTURE
Anatomy
Wednesday, March 14, 2012

13. About (essential information)
NEW PROFILE PICTURE
Anatomy
Wednesday, March 14, 2012

14. ***Default Landing Pages are Dead***
Apps and Views (Replaced Tabs)
*App and View Photos (111x74 pixels)
APPS AND VIEWS
Anatomy
Wednesday, March 14, 2012

15. Fans Can Now Send & You Can Respond to Direct Messages
MESSAGES
Anatomy
Wednesday, March 14, 2012

16. Navigation
TIMELINE (R.I.P. WALL)
Timeline
Wednesday, March 14, 2012

17. (1)
(2)
(1) Friends who like the page (2) What people are saying
FRIENDS & USER ACTIVITY
Timeline
Wednesday, March 14, 2012

18. *7 days*
Pinned Posts (aka featured post)
PIN POSTS
Timeline
Wednesday, March 14, 2012

19. Highlighted Post
HIGHLIGHTED POSTS
Timeline
Wednesday, March 14, 2012

20. Milestone (photo 843x403 pixels)
INTRODUCING MILESTONES
Milestones
Wednesday, March 14, 2012

21. New products, locations, services, etc.
ANY BIG COMPANY NEWS
Milestones
Wednesday, March 14, 2012

22. STRENGTHS WEAKNESSES
+ Better fan experience
+ Increased fan page control
+ More branding opportunities
OPPORTUNITIES THREATS
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

23. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More branding opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

24. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More branding opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
+ Engage fans more effectively
+ Increase brand awareness
+ Share a compelling company story
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

25. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More branding opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
+ Engage fans more effectively - Increased FB advertising expense
+ Increase brand awareness - Maintenance time/talent/dollars
+ Share a compelling company story - Visibility of brand feedback
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

26. Before 3/30/12
Visit Page and “Preview” Profile
Cover Photo
Profile Photo
Review Existing Timeline Posts
Milestones
Apps and Views
CHECKLIST
Checklist
Wednesday, March 14, 2012

27. Before 3/30/12 Post-Launch
Visit Page and “Preview” Profile Post daily (think customer)
Cover Photo Pin one post per week
Profile Photo Capture images/videos of your work
Review Existing Timeline Posts Upload images/videos with desc.
Milestones Explore custom apps for fan page
Apps and Views Respond to comments/?’s/messages
CHECKLIST
Checklist
Wednesday, March 14, 2012

28. Need some help?
jason@wevival.com
LIVE PREVIEW
Live!
Wednesday, March 14, 2012