This brief presentation provides a concise overview of Facebook Timeline for Church Fan Pages. You will learn about new features, the impact on your church, and actionable steps to optimize your page for the new layout. Bottom line: Facebook Timeline for Church Fan Pages enables churches to more effectively share the story of what God is doing in and through your church community to change peoples' lives!

1. Introduction
FACEBOOK TIMELINE
FOR CHURCHES
By: Jason Stambaugh, Wevival
Wednesday, March 14, 2012

2. SOCIAL MEDIA, MARKETING
AND WEB STRATEGY FIRM
Wevival
Wednesday, March 14, 2012

3. ONLINE PLATFORM BUILDING
Wevival
Wednesday, March 14, 2012

4. ONLINE PLATFORM BUILDING
SOCIAL MEDIA COACHING
Wevival
Wednesday, March 14, 2012

5. Contact Us
www.wevival.com
jason@wevival.com
@jaytheson
Wevival
Wednesday, March 14, 2012

6. MEET THE NEW LAYOUT
The Basics
Wednesday, March 14, 2012

7. MEET THE NEW LAYOUT
The Basics
Wednesday, March 14, 2012

8. WHY DID FACEBOOK
RELEASE TIMELINE?
(1) Makes Facebook more beautiful and engaging
The Basics
Wednesday, March 14, 2012

9. WHY DID FACEBOOK
RELEASE TIMELINE?
(2) Tell better stories about Jesus, faith and church
The Basics
Wednesday, March 14, 2012

10. WHY DID FACEBOOK
RELEASE TIMELINE?
(3) Increase Facebook advertising revenue
The Basics
Wednesday, March 14, 2012

11. Cover Photo
(851x315 pixels)
COVER PHOTO
Anatomy
Wednesday, March 14, 2012

12. Profile Photo (180x180 pixels)
NEW PROFILE PICTURE
Anatomy
Wednesday, March 14, 2012

13. About (essential information)
ABOUT YOU
Anatomy
Wednesday, March 14, 2012

14. ***Default Landing Pages are Dead***
Apps and Views (Replaced Tabs)
*App and View Photos (111x74 pixels)
APPS AND VIEWS
Anatomy
Wednesday, March 14, 2012

15. Fans Can Now Send & You Can Respond to Direct Messages
MESSAGES
Anatomy
Wednesday, March 14, 2012

16. TIMELINE (R.I.P. WALL)
Timeline
Wednesday, March 14, 2012

17. (1)
(2)
(3)
(1) Friends (2) What friends say (3) What people say
FRIENDS & USER ACTIVITY
Timeline
Wednesday, March 14, 2012

18. *7 days*
Pinned Posts (aka featured post)
PIN POSTS
Timeline
Wednesday, March 14, 2012

19. Highlighted Post
HIGHLIGHTED POSTS
Timeline
Wednesday, March 14, 2012

20. Milestone (photo 843x403 pixels)
INTRODUCING MILESTONES
Milestones
Wednesday, March 14, 2012

21. Baptisms, service projects, new ministries, etc.
ANY BIG CHURCH NEWS
Milestones
Wednesday, March 14, 2012

22. STRENGTHS WEAKNESSES
+ Better fan experience
+ Increased fan page control
+ More storytelling opportunities
OPPORTUNITIES THREATS
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

23. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More storytelling opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

24. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More storytelling opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
+ Engage fans more effectively
+ Increase awareness of “church”
+ Share a compelling story of faith
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

25. STRENGTHS WEAKNESSES
+ Better fan experience - No default landing page
+ Increased fan page control - Heavy emphasis on photos
+ More storytelling opportunities - Frequent Updates Required
OPPORTUNITIES THREATS
+ Engage fans more effectively - Increased FB advertising expense
+ Increase awareness of “church” - Maintenance time/talent/dollars
+ Share a compelling story of faith - Visibility of church feedback
TIMELINE SWOT
SWOT
Wednesday, March 14, 2012

26. Before 3/30/12
Visit Page and “Preview” Profile
Cover Photo
Profile Photo
Review Existing Timeline Posts
Milestones
Apps and Views
CHECKLIST
Checklist
Wednesday, March 14, 2012

27. Before 3/30/12 Post-Launch
Visit page and “preview” profile Post daily (think member)
Cover photo Pin one post per week
Profile photo Capture images/videos
Review existing timeline posts Upload images/videos with desc.
Milestones Explore custom apps for fan page
Apps and views Respond to comments/?’s/messages
CHECKLIST
Checklist
Wednesday, March 14, 2012

28. Need some help?
jason@wevival.com
LIVE PREVIEW
Live!
Wednesday, March 14, 2012