Mais conteúdo relacionado

Apresentações para você(20)

Similar a Using Design Thinking to Develop Visitor-Centered Experiences(20)


Mais de West Muse(20)



Using Design Thinking to Develop Visitor-Centered Experiences

  1. 1
  2. Dana Liz @lizmcdermott35 @dmitroff Welcome! Twitter hashtags: #wma2015 #designthinking
  3. What is design thinking?
  4. A set of methods and mindsets for framing problems & generating innovative, human-centered solutions 4
  5. Image by the Stanford The process
  6. Empathize Define Prototype Test Ideate REPEAT! Image by the Stanford 6
  7. Image by the Stanford
  8. focus groups usability tests surveys web analytics Where does design thinking fit in? a/b testing market research formative evaluation summative evaluation 8
  9. Helps us connect with the people + stories behind our data Wikimedia Foundation Strategic Plan Survey by Bridgespan Partners, 2009. Licensed under GNU Free Documentation License via Wikimedia Commons , CC BY-SA 4.0.
  10. So we can understand the why, not just the what
  11. Institutions trained in design thinking
  12. Human-centered Bias towards action IterativePrototype-driven Collaborative All icons licensed from The Noun Project The Mindsets 12
  13. Before
  14. After
  15. “Design Doing” 15
  16. Get some blank paper and a Sharpie 16
  17. 3 min on your own. Go!!!
  18. That was a problem-solving approach
  19. Image by the Stanford Now, a design thinking approach…
  20. Get a new partner Not someone you already know!
  21. How might you make your museum* comfortable and welcoming for your partner? *or any museum of your choice if you don’t currently work in a museum!
  22. Your mission is to discover what comfortable and welcoming means for your user.
  23. Start with empathy
  24. Empathize: what?
  25. Empathize: why?
  26. Empathize: methods immersions observations ethnographic interviewing
  27. Immersion Image by Maryanna Rogers
  28. What? How? Why? ) Observation
  29. What? How? Why? Ethnographic Interviewing
  30. Interview best practices Encourage stories Use open-ended questions Always ask “Why?” Allow space for silence Take notes!
  31. Interview your partner Tell me about a place where you feel comfortable and welcome. o  Where is it? o  Why do you feel that way there? Tell me a story about a recent experience in which you felt uncomfortable and unwelcome somewhere. 2 sessions x 4 min each
  32. Follow-up and go deeper “Why did you say…” “Can you say more about…” “Do you have another example of …?” “Really? And why was that?” “Why? Why? Why?” 2 sessions x 4 min each
  33. 33
 If I had 20 days to solve a problem, I would take 19 to define it. -Albert Einstein
  35. What is the real need?
  36. 36
  37. Needs and insights
  38. Human emotional and physical necessities. Verbs, not nouns Opportunities, not solutions Needs are…
  39. Something you can see from the outside that your user cannot see. A contradiction, a surprise, an “aha!” Why do you think your user has this need? What’s really going on here? Insights are…
  40. Needs + insights mapping Insights: What + why behind the needs Needs: Verbs, not nouns
  41. Needs + insights mapping Insights: What + why behind the needs She wants to feel smarter than her brother—he’s been getting all the attention these days! Needs: Verbs, not nouns To reach To get attention To gain knowledge To learn To feel like an adult 3 min on your own
  42. 42
  43. Let’s plan a trip 43
  44. Brainstorming
  45. go for quantity be visual encourage wild ideas build on ideas defer judgment headline ideas 45
  46. Solo ideation 6 min on your own. 1.  Prep a sheet for “Crazy8s” 2.  Look back at your needs + insights 3.  Brainstorm solutions to help your user feel comfortable + welcome in your museum
  47. 2 sessions x 3 min each Share and capture
  48. 3 min on your own Reflect + plan your solution
  49. 49
  50. Lo-fidelity prototyping 50
  51. Prototype examples 51
  52. Mobile app 52
  53. Tablet app 53
  54. In-gallery interactive 54
  55. 55
  56. Objects Image courtesy Michael Edson, Smithsonian Institution Wayfinding and signage 56
  57. #mw2014proto Programs and services 57
  58. #mw2014proto Experiences 58
  59. #mw2014proto What do they all have in common? 59 Fast, rough, low-fidelity Easy to iterate
  60. Set the scene 60
  61. Product or service?
  62. Build your solution 10 min on your own
  63. 63
  64. Share prototypes Ethnographic mindset Observe, listen, question
  65. Share prototypes Testing best practices Hand over your prototype! Let the user touch and hold it Show, don’t tell!
  66. Test and get feedback What worked? What could be improved? Questions? Ideas? 2 sessions x 4 min each
  67. Share your prototypes!
  68. Image by the Stanford Wrapping up 68
  69. Human-centered Bias towards action IterativePrototype-driven Collaborative All icons licensed from The Noun Project The Mindsets 69
  70. Case studies from the Getty 70
  71. Example #1: Design Thinking to Redesign the Getty’s Exhibition Websites 71
  72. 72
  73. 73
  74. 74
  75. Example #2 Project Reboot! Using Design Thinking to Redesign Your Job 75
  76. 76
  77. 77
  78. 78
  79. 79
  80. Design thinking resources
  81. Design thinking resources
  82. Questions? 82
  83. Debrief 83 I like… I wish… I wonder…
  84. ! 84