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1. Good Landing Page Design Tips

2. What is a landing page

4. The goal of landing page is to cause your visitors to take
definite action. You don't want your visitors to leave until
you get them to do what you want them to do. To click on
the buy button, to sign up for an affiliate program, to
download a free ebook or software, to sign up for a
course, or to subscribe to your free newsletter.

5. The landing page is a direct marketing copy. Your visitors
landed here through a link on your webpage, an ad, a
keyword search, pay per click advertising, banner ads, and
now you want to convert them.

6. Here are some tips to design a good landing page...

7. 1.Content Relevance

8. Your landing page content must be relevant to what
people were looking for when they applied the click
through. The closer the match is the higher the chances of
conversion.

9. 2.Be Concise

10. Net writing is different than offline writing. Generally,
when people surf the Internet they give short attention
span to what they are reading. So be concise. When
visitors arrive at your landing page they are already
predisposed to buy, or they want to get more information
of your product or service.

11. By all means give them information but be concise. Don't
use more than three sentences to communicate a point.
Think through and concise what you want to say. Use
bulleted list to communicate the benefits of your product
or service.

12. 3.Get straight to the point

13. The landing page is a highly customized marketing copy for
your product or service or affiliate product or service.
Don't distract your visitors with advertisements, links to
other web pages. Don't let your visitors wade through a
whole bunch of hosh posh before they get to want they
want.

14. 4.Focus

15. Dedicate one landing page to only one product or service.
Don't try to promote multiple products (unless they are of
the same product group)or services on one page. Create
separate landing pages and campaigns if you have
multiple products or services to promote. Focus on one
product or one product group on each landing page.

16. 5.Be Factual

17. Use facts and figures instead of generalities.

18. General: Prices Reduced

19. Factual: Prices Reduced by 20 percent

20. 6.Clear Call to Action

21. Tell your visitors what you want them to do. Buy now, click
here to download, fill in name and email address to
subscribe or whatever. Keep all call to action text in bold.

22. 7.Readable Text

23. Sure, there's nothing much to look at a page with white
background and black fonts. But it's definitely easier to
read the text than a red

24. background with black fonts. Remember, it's the words
that sell. Your website visitors must be able to read your
text with ease.

25. 8.Navigation Links

26. Not at all, if you could help it. The only link you want your
website visitors to click on your landing page is the call to
action link.

27. 9.Graphics and Images

28. Keep visual effects to a minimum unless you are running
an online audio or video business, real estate business, or
selling holiday destinations. Keep in mind that for direct
marketing it's the words that sell. Graphics and images
serve only to enhance your text communication, not cloud
it.

29. 10.Grammatical and Spelling Errors

30. Check through your text and correct all grammatical and
spelling errors. Otherwise it gives your website visitors a
negative impression of you and the company you
represent. Once visitors have a negative impression, it
becomes difficult to convince them of the product or
service that you are promoting. First impression counts a
lot.

31. 11.Make it personal

32. Make it personal to connect with your visitors. Use a lot of
You and Your in your text.

33. 12.Make your text clear and simple to understand

34. Avoid colloquialism or jargons. Use terms and phrases that
people readily understood. Use short sentences, and
phrase them in the active voice.

35. A good landing page will always sport good conversion
rate as compared to a poor one. Take the time to think
and rethink, work and rework your landing pages. Don't
make the mistake of just optimizing for the search
engines. You need to optimize your landing pages for
humans too. Ultimately, it is humans that give you the
sales.

36. Please visit:
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for more info