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Good News about the Job Market<br />Even in a challenging economy, nonprofits need to raise funds. Now more than ever, they need to be smart and efficient in terms of the efforts they make to achieve their objectives.<br />
Fundraising Spending on the Increase<br />According to the DMA report “Direct Marketing Facts & Figures in the Nonprofit Industry”:<br /> In 2007, every dollar than membership organizations spent on direct marketing yielded a return on investment of $14.47 – and that figure is only going to rise through 2012.<br />
What are the most in demand skills for fundraisers?<br />Social Media has finally come into its own. Most organizations are seeking marketers who know how to use it to achieve results.<br />Created by: Laurel Papworthlaurelpapworth.com AND Gary Hayes personalizemedia.com<br />
Basics are still important<br />Direct Mail is still a very important channel<br />Strong communication and writing skills<br />Analytics<br />
Recommended mix of online/social media vs. offline/traditional media<br />It depends!<br />The success of social media programs depends on:<br />- The immediacy of the need.<br />- The age of the donor.<br />- How relevant it is, and how effectively it is being utilized by the organization.<br />
Characteristics of Successful Fundraising Marketers<br />Many feel it is an asset to have worked in the for-profit arena<br />Even if you are managing one channel, employers value those that see how all the channels work in concert with one another<br />They don’t “set it and forget it”. Top marketers follow their campaigns closely, adjusting as needed along the way<br />