This presentation contains tips on how to use Joint Ventures, a Customer Reactivation Letter and Free Consultations. This sample is part of an eight part online training series created by Certified Guerrilla Marketing Coach Wendy McClelland. You can find out more about the program at www.gmarketingforyourbiz.com and connect with Wendy at www.WendyMcClelland.com

1. © Wendy McClelland

2. Are you confused about how to
choose the right marketing training?
Know you need help but don’t know
where to start?
Let me introduce myself and show
you how I can help you.

3. I can help you build your business by:
Teaching you the FOUNDATIONAL step of
identifying your IDEAL clients
Showing you 25 Guerrilla Marketing
tactics to apply to YOUR business
Creating a marketing calendar

4. Let me be your guide to building
the SUCCESSFUL business you
deserve!

5. WHY do I know I can help you?
I’ve built three successful
businesses of my own.

6. In 1995 I was a young, divorced
mom with three small children

7. With two skills TYPING and TALKING I grew a
business that morphed into:
 my own daily radio show
 being known as an “expert” in using the
internet for business
 the New York Times choosing my first
website as “one of the best ‘biz sites on the
internet”

8.  a nomination for Canadian
Entrepreneur of the Year
 the opportunity to speak to over
10,000 people about internet
marketing and technology
 the joy of speaking to groups from
Sacramento, California to
Whitehorse, Yukon to Calgary, Alberta

9. My name is Wendy McClelland and
I’m an award winning entrepreneur, a
past nominee for Canadian
Entrepreneur of the Year and a
Certified Guerrilla Marketing Coach.
I’ve built three successful businesses
of my own and I can help you build
YOUR business!

10. I’ve created a video series called
“Guerrilla Marketing for your
Business” and I’d like to give you a
free sample of the course.
This program contains EIGHT videos
and THIRTEEN downloadable
resources.

11. This excerpt that follows is Video #2 –
that contains information about:
-Joint Ventures
- Free Consultations
- Customer Reactivation Letter

12. I hope you will learn tactics in this
video that you can apply today to
grow YOUR business!
Let’s dive in.

13. Joint Ventures or Fusion Marketing –
team up with other businesses who have
the SAME “ideal clients” as you do.

14. A Joint Venture (JV) or Fusion Marketing means teaming
up with another business that has the SAME IDEAL CLIENT.
IDEAL CLIENTS are those most likely to buy your product
or services.
By teaming up with them you have the opportunity to
reach a whole new group of ‘ideal clients’ without having to
do any of the work to get them.
What kinds of things can you do as a joint venture? The
possibilities are endless!

15. Examples of JOINT VENTURES (JV’s):
 Advertising - get a larger ad (that you share 50/50
with the partner) in your local paper, a trade
magazine or at an event
 Getting exposure to a brand new market (your JV
partner can send a letter of recommendation to
their clients and you do the same to yours –
recommending each other’s businesses)

16.  Sharing a booth at a trade show (make sure the
organizers allow it)
 Adding your product to another one (as an
example if you make organic dog biscuits you could
team up with a company that makes custom dog
bandanas or leashes)
 Do a teleseminar, webinar or workshop together
Examples of JOINT VENTURES (JV’s):

17. Examples of JOINT VENTURES (JV’s):
 Exchange ads in each other’s email newsletters
 Set up an affiliate program for your products
 Write a guest blog or have others guest on your blog
 Team up with another writer and co-write an article to
publish on both your blogs/website
You refer clients back and forth and receive a referral
fee (anywhere from 5% - 20% depending on your
industry)

18. What needs or wants have my customers
expressed that they have?
Example: A hair dresser always hears “I’d
love to get my nails done while I’m here”.
{JV – team up with a nail technician}
Questions to help you come up with ideas for JV’s:

19. What related products or services do they
want, need or could be interested in?
Example: A dog groomer often hears “I have
such a hard time finding somewhere to leave
Fluffy when we go on vacation.”
{JV – team up with a doggy daycare}

20. What non-competitive companies have a product or
service that my customers could benefit from?
Example: A bridal salon often hears “I wish I could
find the perfect necklace to wear with this dress.”
{JV – team up with a jewellery designer}

21. -
WHAT businesses
could you team up
with for a Joint
Venture?

22. Free Consultations – Give potential clients a
free 30 or 60 minute consultation.

23. Free consultations allow YOU to:
 See if the other person is someone you want to
work with
 Show your expertise to the potential client
 Interview the potential client and get the basic
facts – but NOT dive deep into their business
 Give them one or two tips or ideas – that’s it!

24. TIPS for your FREE Consultation
 Set up meeting in a quiet place or do via Skype
 Set a specific time and be VERY CLEAR how much
time you are giving them (set the timer on your phone)
 Do a LITTLE research ahead of time (check out their
website & social media)

25. TIPS for your FREE Consultation
- Ask SPECIFIC questions
Examples:
What are your biggest challenges related to XYZ
now?
What activities have you done up to now?
How do you feel I can best help you?

26. Leave them WANTING more!
IMPORTANT

27. AFTER the Consultation
 If you’ve promised to do a written proposal make
sure you give yourself enough time to prepare it
 Create templates you can modify so that you save
time
 Send the proposal in a PDF format
 After you send the proposal follow up within 7
days if you have not heard back

28. Customer Reactivation Letter – allows you
to re-connect with past customers to
generate new business

29. A Customer Reactivation Letter is
sent out annually during your
business’ slow period.
If you’ve been in business for any
length of time you want to build a LIST.
Your list is your GOLD MINE! It allows
you to stay connected and build
RELATIONSHIPS.

30. You can watch an audio version of this video on
YouTube - http://youtu.be/djH2M1L3Uqs

31. I hope you got some great information from this
sample of the course.
If you’d like to see more why not sign up for the
whole course?
I created this course because I know that not
everyone can afford to work with me in a one to
one coaching situation. But I believe EVERY
entrepreneur deserves great training.

32. I’m really excited to
work with you!
Let’s get started!
Join me at
www.gmarketingforyourbiz.com

33. /WendyJMcClelland
/wendymcclelland
/wendyweb47
/wendyweb50
/WendyMcClelland
WendyMcClelland.com