Nivea Men

2. Wendell Mohit Teja Shubham Atul Karan
Presents

3. Introduction

4. Advertising is the action of calling public attention to something,
especially by paid announcements
Types of Advertising includes Online Advertising, Radio
Advertising, Television Advertising, Out of Home Media etc.
Nothing except the mint can make money without Advertising
Promotion is the one of the 4P’s Marketing Mix.
Promotion keeps the product in the minds of the customer and
helps stimulate demand for the product.
Promotion involves ongoing advertising and publicity.
The ongoing activities of advertising, sales and public relations are
often considered aspects of promotions.

5. ADVERTISING VS PROMOTION
Advertising is Long Term Activity and Promotion is
Short Term Activity
Advertising is more expensive than Promotion indeed.
Advertising may or may not increase the sales and
Promotion directly related to sales.
Nivea opted a unique promotion strategy using
“Facebook Store”
This campaign falls under “Slice-of-life” Marketing

6. Background of Campaign

7. Nivea's planning agency ,Carat approached Say
Media.
Raise awareness - Nivea for men products .
To encourage women - to buy Nivea products
from Facebook store.
To boost sales during Christmas.
The Real novelty - specially designed gift-
wrapping.

8. Campaign Strategy

9. To Create an engaging online ad
Target – Female Audience (25yrs-45yrs)
Drawing attention to the quality of the product
Introduce new product range
Driving consumers to the Facebook Store.

10. Execution

12. Media developed online advertising campaign using
“AdFrames” platform and full-screen
concepts on specific targeted
appropriate age/gender demographic.
This involved enticing online consumers to open a full-
screen window featuring the portfolio of Nivea For Men
products displayed around a video of the current,
television ad, along with an invitation to visit the
Facebook store.
The takeover concept created an engaging environment
for consumers, and provided many opportunities for
interaction with the range of products.

16. Results

18. Key Learning

19. The key to success of this short online ad campaign was the ability to show a
gallery of all the Nivea For Men products together through Say Media's AdFrames
browser takeover full-screen concept, which drove up the click-to-site rate. The
large range of options created a 'window shopping' effect delivering plenty of
choice for the targeted female consumers, allowing them to make informed buying
decisions.
Key Learning

20. THANKYOU