6. Break fast is the first meal of the day and is very important for everyone
especially children as it provides nutrients such as calcium, iron, vitamins as
well as protein and fiber.
Study in 4 metro cities - Mumbai, Delhi, Kolkata and Chennai found that
nearly 32% skip breakfast and reasons to blame like “no time” and “not
feeling hungry” and late night food habits
85% of the subjects from Mumbai strongly feel that cereals are good as
breakfast for kids.
Our Product will provide a solution by giving them a nutritious
breakfast in the form of cake.
1
7. Our company’s mission is a two prong approach to
benefit our customers by providing:
Healthy options to enjoying fresh, organic Cake
Adaptable product menus to include vegan,
gluten-free, and Fat-free treats
2
8. To provide the freshest, highest quality natural ingredients
possible to create organic and healthy cakes. We pride ourselves
in also using recycled packaging which allows us to co-exist
within a friendly environment. We realize that there is a growing
demand for healthy choices that don’t contain unhealthy
ingredients that our competitors embrace. And we also know that
people are not willing to sacrifice the satisfaction of good taste
and premium quality.
Vision
3
9. 4
•Accountability: If it is to be, it's up to me
•Passion: Committed in heart and mind
•Integrity: Be real
•Quality: What we do, we do well
Values
15. Porter Competitive Model
Intra-Industry
Rivalry
Strategic Business Unit
Bargaining
Power
of Buyers
Bargaining
Power
of Suppliers
Substitute
Products
and Services
Potential
New Entrants
10
SBU: Breakfast booster
Rivalry : Pillsbury, Betty
Crocker
Supply of Cocoa and
Multigrain
Labour unions
Quality Standards
Cookies, Sweets
Multigrain product
Cakes and pastries
Organic product
Hassle free preparation
Strong distribution
channel
Large Volume Buyers
Buyers Psychology
Shifts in costs
17. Who buys our products: Mothers who worried about their children
skipping breakfast.
What they buy: They buy our instant cake mix
Where: retail and online
How: by paying online and reaching retail outlets
Why: Children love cakes thus giving the same which is full of
nutrition and tasty.
Initiator, influencer, decider – mother
Buyer – mother, father
User- kids
19. Giving back to
environment
Various retail
outlets
Reasonable
pricing
Rich nutrition
First venture
Difficult in
funding
Minimal
marketing
experienceNo cake flavours
Penetration
Partner with
other business
Expansion-India
Growing-
Ecommerce
Bond with
children
Severe
CompetitionRaw material
cost
No partnership
Financial
problem
Time
management
23. 1
MULTI GRAIN ?
Finger millets, Wheat, Moong Dal, Jowar, Bajra, Soya, Corn flour.
3 Layered Multigrain
Bran - iron , copper, zinc , magnesium. Fiber , antioxidants and vitamin B
Endosperm - carbohydrates , proteins and minerals
Germ - healthy fats, Phytochemicals and antioxidants like Vitamin E
18
24. 1Benefits:
Raggi Advantage - Great source of Iron, Easy to Digest
Carbohydrates
High in Fiber - Prevents Constipation, aids in Weight loss
No Cholesterol – low in FAT, Contains Amino Acid
Better Source of Phytochemicals.
19Easy to Cook
No Added Preservatives
Goodness of Multigrain
Nutrition Rich
Features
29. 4
24
Direct Marketing - Sales person distributing samples.
Mass Media – Advertising in Metros on Grab Handles.
Events – Chef led promotions at Mall Kiosks & Prime Visiting
Locations.
News Apps – Buying morning brief for Monday for 4 weeks.
Social Media Marketing – Facebook, Instagram, Selfie with B.B
OOH – Bill boards, Mupis, Unipole
Radio – Top five Radio Channels – Ex: Radio Mirchi, Big FM
Sponsoring Cookery Show – Masterchef show where Chef instructs
for 5 minutes on preparing cake
30. 25
• Source needed
for bulk
resources of
local ingredients.
• Source for
importing other
ingredients.
• Ingredients to be
packed in proper
Qty. as required.
• Packaging to
have fresh
product.
• Order receive via
phone or online.
• Technical support
helps to fast
processing.
• Fast Delivery to
the customers.
• Use of two
wheelers with
technology like
GPS for
efficiency.
• Clean & dry
storage
necessary to
keep stock fresh.
• Single storage
point e.g.
warehouse
31.
32. Sample Distribution
Analyzing Results
Preparation for launch
Malls – Supermarket, Hypermarket
Nikita Gandhi - Publicity
Making available at retail stores.
FM Radio
Tips to boost your health every morning.
Sponsoring
27
37. 31
Marketing Objectives:
Brand Recall.
Boosting up sales.
Image Enhancement.
IMC Tools:
Broadcast media and Print Media( TV/Radio/Newspaper/Magazine)
Out of Home Media (Billboard, Mupis)
Social Media (Facebook, Instagram and YouTube)
Point of Purchase (Standees)
Word of Mouth
Public Relations : Events ( Tie up with NGO working for Environment)
